Burton, Long Eaton, Nottingham
Logo date 1990s-2002, the same time as the purchase of Arcadia by Sir Philip Green
Location High Street, Long Eaton
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Quite a shock for it to be 2020 and to see this logo still going stro... actually âstrongâ seems a bit much, letâs leave it at going. Itâs also a difficult one to date correctly. Iâve done a trawl online of various image and stock picture libraries and the earliest instances I can find of a Burton store bearing this logo is from these two photos from Bournemouth in 1995 (pic 1, pic 2 - complete with a missing âTâ!). I have a feeling it dates a few years prior to 1995 though.
There were a lot of variations in Burtonâs store branding in the latter half of the 20C*. Logopedia is lacking on detail when it comes to the dates and appears to be completely missing the royal blue logo that by my research immediately predates the burgundy one, as pictured here above the Croydon branch in 1989.
Given a swathe of Arcadia branch closures in recent years, the survival of this Burton store in the fairly small town centre of Long Eaton is very intriguing. Itâs one of the few branches still in an original Burton building and with other Arcadia brands including Dorothy Perkins, Evans, Miss Selfridge and Wallis as concessions in the nearby Tesco Extra store since 2017, (an easy three minute walk from the main High Street), itâs a miracle this has clung on. Dorothy Perkins closed their Long Eaton store at the other end of the High Street as a result of the move to Tesco... and it left us with this lovely shadow of its former 1980s logo, still visible on the unfilled unit today.
The excellent @laidbymonty on Twitter helps catalog the original Burton buildings still surviving up and down the country, and once you recognise the architecture you will begin to see them everywhere. As much as this building looks like its seen better days, I love that the branded iron grates remain. It also has a whopping five foundation stones, all laid by different members of the Burton family, including Lady Montague Burton, which is a real rarity.
On a personal level, a similar storefront at the Burton branch in my hometown of Stamford, Lincolnshire also retained its burgundy logo well past the 2002 rebrand. Even more intriguingly, it was one of their 2-in-1 branches with a Dorothy Perkins, which was given updated signage in the mid-00s when we waved goodbye to my favourite iteration of their logo, which had a flower as the dot in the âiâ. The Burton side retained its retro branding almost up until the storeâs closure in around 2010.Â
Despite the fallout of Covid-19 and the quite prominent âTo Letâ sign on the front on this Long Eaton store, the branch is listed as open on the Burton website in July 2020.
Photos via @JosephBegley
*in fact, this almost a double logopops spot, as the markings of some long gone serif 'BURTON' signage are clearly still visible on the marble above the current signage!















