Shopify Customer Loyalty rewards Affiliate program marketing
A customer loyalty program, also known as a rewards program, is a strategy that helps retain customers and encourages them to continue purchasing from your brand. Read on for examples of the best loyalty programs.
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How a Loyalty Program Works
Loyalty program incentives vary. Typical incentives include:
advance notice of/early access to new products
early access to sales
free merchandise or enhanced services
special services, like free or expedited shipping
members-only discounts
To join a loyalty program—also known as a rewards program or points program—customers typically register their personal information with the company and are given a unique identifier, such as a numerical ID or membership card. They use that identifier when making a purchase.









