Leverage Your Time

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Making Sure You Connect With Your Customers On Social Media

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  The Power Of Social Media

Social media is a powerful way to reach out to your customers, especially if you have a small business. Social media can be form of marketing that really helps you reach your customers, and what’s more, it can help you reach all the people in their networks. And it does it for free. I can’t stress on the importance of building loyalty through social media. Here are some ways you can do that by communicating with your customers.

First Things First

The first thing you have to do is to make sure that you are sharing good content. If you aren’t doing that, then you shouldn’t be using social media at all. Think about your own use of social media. Do you follow someone who has nothing to say? Do you share the links of someone who doesn’t post something you are interested in? Of course not.

As Janet Ross who markets for Four Corners Alliance stated, “one of the biggest struggles facing marketers today is engaging people and getting them to engage back.”  That’s the reason you need to think seriously about what you’re doing in social media. You can’t expect success if you have no idea why you are using the sites in a professional capacity. If the only reason you’re on social media is because someone told you to get on social media, that doesn’t count as being engaging and building relationships. You need to get back to the drawing board and think about your customers and how you can reach them.

Start Having Fun

Have contests and drawings. Everyone loves a contest, and there’s no better way to excite people than to tell them you’ll give them something for free. This can be a fun way for you to get to know your customers. For example, ask them to post a video using your product. You can learn a lot about your customers this way, and they will love getting involved.

Call To Actions and Retweets

Use a call to action in all your postings. Ask for retweets and shares. Don’t overdo it, but make sure that you always have a goal when you post, and that you always look for opportunities that your followers and fans can share your information.

Retweet and share information yourself. If your followers and fans are posting things that are relevant and interesting, return the favor and make sure that you share that information with everyone. They will get a kick out of it, and be more willing to interact with you in the future.

Ask For Feedback

This can be a really great, easy way to know what your fans and followers are thinking, and they will think it is great that you want to know their opinion. A lot of companies don’t bother to do that, so you stand apart from the pack.

Hey everyone this is Eric Bryant with Leverage Your Time and in this post I'm going to talk to you about my horrible experience with the Facebook Ads Team.  It all started back in May of 2015 when I posted this ad on my fan page. 

Now a little info on my ad, all I'm promoting is a free report on the essentials of internet marketing, which entails everything from how to create a web page to, customer relationship management, social media, SEO, traffic and lead generation.  Now as you all know you also have the opportunity to boost the post from your fan page.

Well when I tried to boost the post it was denied due to being flagged for MLM, get rich quick or work from home.  ARE YOU KIDDING ME? HOW CAN A FREE REPORT THAT TALKS ABOUT BASIC ESSENTIALS FOR INTERNET MARKETING BE LABELED AS MLM, GET RICH QUICK, OR WORK FROM HOME? Well needless to say I was not happy so I disputed the decision stating that my ad in no way shape or form falls into these categories. And in doing so I received this response from the Facebook ads team.

Ok so it looks as if I'm getting somewhere right? ......NOT!  A few days later I received this:

Hello!! Did you actually take the time to look at my ad? Now at this point I’m really starting to get upset so I email back again reiterating what was stated earlier. This is the response I get:

Hello!! Isn't that what I did in the first place?! Create a policy compliant ad? After going back and forth and asking them to cease and desist with the system generated emails I finally get this from them:

Ok…but you said in an earlier email that you would pass this on to your internal team, now you're telling me that YOU (not the internal team) has determined that you are unable to take further action regarding the matter.

Now the reason I’m sharing what happened to me is to impress upon you that Mark Zuckenberg owns Facebook, and because he owns Facebook he can make changes to the TOS of Facebook at anytime and he doesn't have to advise you or consult you or anything. And with Facebook’s Ad guidelines becoming more tougher, those changes can drastically affect your business overnight.

At this point I said to myself no more..............

So I started looking for other sources of traffic without the excessive nonsense and restrictions of Facebook.  And lo and behold and by accident, I discovered a traffic source that crushes Facebook in terms of traffic and in a number of other things too. And what is even more shocking is that it’s right under everyone's noses and yet people are not even paying attention….and that traffic source is Youtube

That’s right folks Youtube. Let me give you some very compelling reasons to ditch the restrictive advertising policies of Facebook and look at You Tube.

Now Youtube has over 1 billion active and unique users. Now I know Facebook has way more users however keep in mind that you have to be logged into Facebook to get the full experience. You don't have that with Youtube and as a result You Tube gets an additional 800 million UNIQUE visitors per month. Together with the already 1 billion You Tube users they generate 4 Billion views per day. To put that in perspective that’s about 6 billion hours of video watched every month.

Now how fast is You Tube growing? Well consider this, over 300 hours of video are uploaded every minute……300 hours.

Want to supercharge your mobile marketing?  You can’t get any better than Youtube with 1 billion views per day just from mobile alone. In fact 40% of youtube’s traffic comes from mobile

How about click through rates? According to a recent blog post from tubefilter.com in Sept 2014 a recent study showed that You Tube ads generate higher click through rates than both Facebook and Twitter and has shown to be the best social platform for introducing new products.

Now what is it that makes Youtube a traffic source you should look at? One reason and one reason only is video. Video converts, and if you're not using video in your business you're missing out! Why? Because people retain 95% percent of your message when watching it in a video as opposed to 10% when reading it in text.  In addition videos have a 20% higher conversion rate than text alone.

Finally the greatest thing about video is simply freedom of content. With video you can promote your content (as long as it’s not offending of course) without restrictions and without the dictatorship of Facebook Ad policies. And of course without the worry of having your ads mistakenly classified as something they're not.

According to research experts, 90% of internet traffic will be video. So with that being right around the corner, getting good at creating videos and learning how to leverage youtube will be critical in helping to further grow your business. 

Then you will be free from the “ball and chain” ad policies of Facebook that can negatively impact your success.

Click HERE and download my free report on video marketing secrets!

New Post has been published on http://leverageyourtimemarketing.com/how-to-grow-sales-with-mobile-marketing/

How To Grow Sales With Mobile Marketing

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    Mobile marketing……….

Some people are slightly intimidated by it because they feel it is too technical and complex. However, the good news is that using mobile marketing for your business is quite easy to do once you get the hang of it.

Mobile Marketing Tools

When applying this type of marketing, there are only eight main tools that you need to learn about. These tools would be: mobile websites, mobile banner ads, SMS, mobile apps, mobile paid search, near field communications and 8, location-based marketing, and QR codes.

With the amount of potential customers that have mobile devices nowadays, not having a mobile site to market your business can cost you dearly. If you are a business who uses a web design firm or ad agency, they are probably already working on designing your mobile website. If you are a blogger or smaller business, there are many easy tips that you can read online to learn how to set up your mobile site.

Google Can Help

Google provides a special tool that allows you to test your mobile site. This tool will help to show you how your site will render on various operating systems. It will also provide tips on how you can improve on the functionality of your mobile site. This is very important because how your customers perceive your site can make a difference in potential sales.

Reward Your Mobile Visitors

Try to add a fun reward on your website. Giving your mobile website visitors something that is fun and engaging will help keep people returning, as well as encouraging them to share your site with others. Offering them a special mobile coupon or a mobile trivia game can do the trick.

Optimize Your Mobile Site

Optimize your website using mobile specific keywords. Try to add in keywords that people will be using to search for your content. An example of this would be using location-based keywords, such as the name of a street if you are a restaurant or business that would have mobile customers driving to your door.

QR Codes

Learning how to generate a QR code for your business can be incredibly important. These codes can be used to engage your customers. Right now there are code generators online that you can use by just copying and pasting your URL into the code generator.

Use your QR code as much as you can. If you do mobile marketing webinars, put it into the presentation. Give the first person to scan the code some sort of prize.

Create a QR code that has all your contact information. Put this code on your business card. This allows people who scan your card to have all your business contact information by providing them with a link to your website or blog.

Get Creative With Video

If you want to be very creative, you can make a YouTube video greeting and link it to a QR code for your website. People will scan the code you provide and receive a video greeting that will ideally present with a special coupon or discount offer.

In Closing

Growing your sales using mobile marketing does not have to be as intimidating as some would think. It is a great way to market your business, and to get your message out to your customers.

New Post has been published on http://leverageyourtimemarketing.com/%ef%bb%bf%ef%bb%bftop-2014-online-marketing-techniques/

Top 2014 Online Marketing Techniques

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  Online marketing has become a mainstay in the marketing mix of any business wanting to stay relevant. Online marketing is one of the few that has the speed, reach and relevance that could spell the difference between having a good bottom line or stunted growth. Internet marketing has increasingly improved over the years and has become a vaunted tool in marketing that could maximize growth and contribute positively to a company’s revenue.

Design is everything

Design is everything because it sells. Just look at the best websites around. They have become giants in their field and it is no coincidence. It is the design that pushes the value of a brand. When a company that sells shoes takes a lot of concern about the design of its website, speaks volume about the importance of having a good looking site. In 2014, more and more websites have focused on design and multimedia in their respective sites. This is a trend that is seen to be more pronounced in the future.

Visual marketing

In 2014, more websites have used more visual media such as videos and images to improve the design of the site. Facebook redesigned its pages to include more images and lesser text. Twitter has allowed banner images on the profile pages of the users. A visual revolution has been shaping up and it should be a potent force for years to come.

Scrolling is the way to go

Scrolling techniques have been used since the dawn of the Internet. However in 2014, parallax designs have re-launched the scrolling text technique. Scrolling 4.0 and higher has creates an illusion of a wider and bigger site without actually increasing the screen size. Parallax design is on the rise and more sites are going to incorporate this philosophy as the years move on.

Mobile site design

Since the index finger is the new mouse, more web designers are looking at making more mobile sites. In fact, 48 percent of emails read in 2014 were opened using mobile devices. The constant drop in tablet and smartphone prices will help boost a new revolution in content curation. A revolution that will be sparked with a widespread use of mobile devices to remain connected to the Internet. It is up for designers to harness the power of this revolution in order to stay on top of the Internet marketing game.

Smarter social media

With 1.8 billion people on Facebook and Twitter getting half a billion users on its own, social media has become a vaunted area for Internet marketing. Now businesses are convinced more than ever that going to social networks is an important step to bring their brands to more eyeballs. It is no secret that people spend more time in Facebook and Twitter compared to other sites. Pushing your brand in these social media sites means more traffic to your own site and more eyeballs seeing and learning about your brand.

In 2014, marketing techniques were a combination of old stuff getting new faces and new stuff emerging. Marketers should be able to capitalize on the value of learning about what has emerged in 2015 because the truth is that it has become the shape of the future.

  This post contains Third Party Advertising, using online behavioral tracking technology. You can learn more about our policies regarding online behavioral advertising and your choices regarding such ads here –> Privacy Policy.

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Google AdSense: Getting The Most From It

 Google Adsense: Generating Revenue From It

Google AdSense program has given an altogether new purpose to websites. Besides serving content or selling products and services, websites are now being used to generate revenue through serving Google AdSense Ads. The webmasters employ various strategies in order to extract the maximum out of Google AdSense program. There is no formal classification available for these strategies (nor can all the strategies be determined), however, the following 3 classifications are said to be more prevalent than the others:

1. Traffic Generation

Since the revenue generation from Google AdSense Ads is based on the CPC (cost-per-click) and CPM (cost per thousand impressions) basis, the more traffic your have to your website the better are your chances of getting good revenue through AdSense. Most webmasters are fully aware of this fact and employ various tricks to generate high traffic to their website. All such tricks fall under the category of ‘Traffic Generation’.

2. Converting traffic to Clicks

Clicks seem to be the best way of increasing AdSense revenue. Prompting the website visitors to click on the AdSense Ads can make a big difference in terms of the AdSense revenue that you earn. A good copy can make the website visitors more confident about your website and hence encourage them to go ahead click the AdSense Ads. Besides the website copy, the website owners apply several other means for getting more clicks. These form the ‘Converting traffic to Clicks’ category.

3. Attracting High Value AdSense Ads

Besides the traffic to your website, your AdSense revenue is also based on the value of the AdSense Ads. So, some Ads produce more revenue when they are clicked/displayed than the others. This is determined using the Adwords system. Some webmasters develop websites primarily for AdSense revenue generation. These webmasters choose the website topic and orient the content in such a way so as to attract high value AdSense Ads. These tricks form the “Attracting High Value AdSense Ads” category.

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5 Effective Blogging Strategies

  Image courtesy of Stuart Miles / FreeDigitalPhotos.net

  In this post I’m going to reveal five effective blogging strategies……

Article Marketing is something that you should consider if you are new to blogging.  You might think that blogging is an easy task but the reality is that 90% of blogs end up in the cyberspace junk yard. A lot of bloggers find it hard to think of topics to write about, and so do not post regularly enough to attract visitors. In the current search engine landscape this is suicide; fresh content of high quality is what counts today, and without this you have little chance of success. Some bloggers, however, are comfortable writing daily posts and a few of us even post more than once a day.

The more you quality content you can write the better your work will be perceived. Engaging your readers is also important if you want to build a relationship with them, so to be effective, you must add fresh, quality content on a regular basis. In this article we will examine five key effective blogging strategies which can help make your efforts easy.

1.Plan ahead.

Write your content ahead of time and save it in a folder ready for publishing at some point in the future. WordPress users have the ability to schedule posts for future release, so this can be a very efficient way of creating content. If materiel is written in one sitting it can then be dripped into the blog over a period of time – for example a week.

2.Write about as wide a range of topics related to your niche as you can.

  Look at other blogs, social media sites and subscribe to Google Alerts for trending subjects. Doing this will give your visitors fresh content that is also current, which can be a great way of establishing authority in a niche. It will also mean that you will not run out of ideas on subjects to write about.

3.Ask for comments from your visitors that relate to the specific post they are viewing.

This is a great way of adding extra unique content to each post and the more interaction you can encourage the more visitors will be tempted to comment in response. A touch of controversy is usually a great tactic for sparking a discussion.

4.Use sites like Yahoo Answers.

Research the sort of questions real people are asking, and give the visitor a solution to the problem in your blog posts. Yahoo Answers is the best for this. Social media sites are also a good source of relevant information on subjects that people are interested in.

5.If you are really stuck for inspiration, try using PLR content.

While this is not ideal, and frequently needs to be rewritten, it often gives information you may not otherwise know. Be sure to customize it to make it unique and break it up into the kind of post you would actually write yourself for originality and credibility.

By harnessing these five effective blogging strategies you can write your posts easily and reap the reward of having original, quality material that your visitors will like and respond to. The more you post, the better your blog will rank in the search engines and consequently the more traffic you will attract to your blog.

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What Is Internet Marketing

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So What Is Internet Marketing

What is internet marketing you ask? Internet marketing is the promotion and advertising of goods and services over the Internet. There are millions and millions of people on the Internet all of the time and many of them are looking for various products and services online. One reason is that the internet provides an easier way to shop, than getting dressed, driving to the shopping center and looking for products that way.

The Internet allows the consumer the opportunity to shop for specific items and find them in a hurry. Then price comparisons and sources are easy to set up. The whole process is quicker and more convenient for the consumer.

Internet marketing is accomplished by the seller finding out who the buyers are, where they live, what they are looking for and then connecting with them to offer them what it is that they want. This is not quite as easy as it sounds, but that is the ideal marketing process that is perpetrated on the web.

If I am selling men’s slacks, I will want to target the potential buyers of men’s slacks. I would want to know the demographics of what age group, married or single, educational status, and all of that, and then place ads and target that group of individuals.

Ads can be placed with Google adwords, and short classified ads will appear on the sidebar of pages that people of that demographic are likely to be looking at. Google will charge the advertiser so much per click or so much per impression.

With the advent of social media like Facebook and Twitter, there is an entirely new market opening up where there is a chance of an idea or a product going viral, where friends share with other friends a new product or idea.

The sophistication of marketing in these ways is still in its infancy and will mature into more finely tuned campaigns as the websites become more highly integrated with each other and the knowledge of sellers in these areas increase.

Some wonder if print advertising will go by the wayside, but at this point it is still very strong. As long as people read magazines, the print media will flourish. Television advertising is still a strong venue as well, particularly in the local areas. However, Internet advertising and marketing is catching up quickly.

Mobile Internet marketing is becoming a fast growing industry as many people carry their mobile devices with them wherever they go. That is probably the only place any ads with reach those people, because nearly 100% of any advertising will come to them over their phone.

There is no doubt that more and more people are turning to online marketing as their source of looking for merchandise. It is much easier and focused for someone to do their shopping that way. If someone is driving around near lunchtime and they are looking for a Pizza Hut restaurant, all they have to do is pull out their smart phone and it will quickly tell them where the nearest restaurant is located, with a map.

So now that you know what is internet marketing, hang on to your hat, the best is yet to come.

Click here to learn proven pin point internet marketing strategies

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Facebook Group vs.Page

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  Facebook group vs. page, decisions, decisions, decisions. Facebook is growing by leaps and bounds everyday. With over 1.8 billion users if Facebook were a country it would be the 3rd largest behind China and Inda . White the website’s main objective is to build bridges with your social circle, it has become a strong business tool as well. Taunted as the biggest social networking sites, Facebook is pretty much a global household name. Indeed, a business not on Facebook is out of business. But even today, many business owners want to know why they need to make a facebook group vs. page. Many are confused with these two as they appear identical. But looking closer, facebook group vs. page have few key differences that make each one unique. So before you decide which road to take for your business, here are the key information about facebook group vs. page.

Who Needs Facebook Groups?

The Facebook groups are pages that you will build within the premises of the Facebook social networking site. It is structured all over by a real life fascination or group. Also, it can be based with the claim affiliation or association with people and probably things. In this, you can make a community of people or friends that encourages to share and talk about important matters. The Facebook groups provide a big chance to everyone who would like to make online communities. For instance, you will make a community wherein your batch mate is the only user that can enter. This will serve as a hangout area for you and your batch mates. Also, you can post relevant matter such as batch reunion in this page without making a tag post. Additionally, you can make a Facebook group that belongs to your interest. You can add users who would like to join in the discussion or who have interest in the group. The feature of the Facebook that put into groups is quite amazing. In this manner, you can even chat with your group mates and also it has a built-in email notification that makes easier for the group to be updated on what is happening in the group.

Who Needs Facebook Page?

The other feature that Facebook can provide is Facebook page. These are pages for organizations, businesses, celebrities and bands. It is to transmit informative information in an official and public manner. This is only applicable to the users who are connected to a specific page. This Facebook page is identical with the profile or timeline. You can also develop this page. It is to be able the populace communicate and engage with their audiences in a certain way. Facebook page can be added through the recommendations of a friend, News Feed stories, Facebook events and many more. Yet, Facebook pages give an abundant pack of features that are not available in Facebook group. The Fan pages enable the same kind of connection as group but with many extra alternatives for customization and personalization. The Facebook page is like Facebook group that has a wall. Though, the Facebook page has many added features like Facebook applications. The Fan page can be customized to appear similar like a website by the flexibility of using Iframes. Also, the Fan pages are pages for a popular artist, Hollywood stars (actor and actresses), politicians, brands, marketers, realtors, magazines, writers and many more.

Deciding Which One

In the end, it is up to you which mode to choose in building a Facebook reputation for your business, website or blog. You can actually choose from the two. It could be a Facebook group that is for inner usage, interaction with a certain group of people or member of your blog; and it could be a Facebook page wherein your follower or subscriber of your blog is the visitor.

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The Profitable Relationship Between Internet And Network Marketing

  Image courtesy of Stuart Miles at FreeDigitalPhotos.net

  The Internet Has Changed Network Marketing

Since the advent of the Internet but more significantly the advent of business on the internet, network marketing has had an incredible face lift. Many years ago, it seems, people who became involved in Network Marketing were normally introduced through a friend or a relative or invited by a complete stranger to, what must have seemed like cult meetings.

Network Marketing Today

Fast-forward to today and the opportunity of growing a global network marketing business has never been more possible. Nowadays literally anyone with a computer and access to the internet is a potential prospect. It’s also possible to pitch your entire opportunity simply by driving traffic to a website.

Of course network marketing still suffers the comparison to pyramid schemes and scams and sadly there are still numerous companies out there trying to make a quick buck off some poor soul but unfortunately or fortunately network marketing on the internet is not the only industry guilty of this.

Despite this stigma surrounding network marketing, there are many companies out there offering a real opportunity to start your own home based business. The internet allows you to quickly see who these companies are and whether or not they offer a legitimate business plan.

Network Marketing and the Web

And now with the internet and a real business opportunity to promote, people no longer have to cajole, persuade, argue and simply create pressure for others to join their program. Gone are the days where you had to approach strangers in a supermarket. Now with the internet, network marketing companies provide you with a generic website of your own with your own unique ID which you can use to drive traffic to.

You can then market your website in any way you choose. You can use both the various online and offline techniques in order to drive traffic to your site. The benefit of doing this is your marketing efforts work whether you’re around or not. This is the process where Internet and Network Marketing go hand in hand. You do not have to make direct contact with a single individual until they are interested in the product and the opportunity.

There is however also a misconception with this relationship. Many people have the idea they will build a website and on seeing the website people will come to them and the business will run on its own. Exclusively online business does not necessarily mean you will never need to speak to a stranger on the phone.

Global Expansion With The Internet

The internet is a tool you can use to promote your network marketing opportunity to a wider audience. You now have the power to market your website to people around the world from the US to Kenya to India to China. Successful businessman, like Warren Buffet, Donald Trump, and Robert Kiyosaki when asked about what the average person can do to create financial independence; have suggested network marketing as a viable option. They talk about leverage and the need to have your money work for you. Network Marketing gives you this leverage and now the internet is a tool you can use to significantly leverage your time.