hshq task twenty five: public image
lena’s public image is carefully curated. as a young girl when she was first introduce to the spotlight more in more than just family portraits and the occasional photo op, she was living in the media shadow her sister had left. just based on her nature, it was decided to play into her interests. a pr meeting once relating it to “as stoic as the statues the princess is so fond of”. to allow her image to develop from the little work that was released. ultimately, it worked, as lena went onto university to begin her career in art history. it allowed press releases to emphasize how happy the princess was to be doing what she adored, even if far away. consistent updates showing the lena’s schooling for the armenian press allowing the public to feel as if they knew the young princess they were rooting for.Â











