Generating Long-Term Donor Relations Individual donations are amazing for raising long term money for your charity, but lets face it they ca
Laura Simpson I'm a marketing consultant for the third sector in the UK. Generating long term donor relations is something I wrote about not long ago. When it comes to long-term fundraising, individual gifts are fantastic, but let's be honest: they can be temperamental. Recurring gifting plans are useful because you can't always anticipate their means of arrival. Those people came out on top. A more meaningful connection between your organisation and its contributors, as well as consistency and planning, can be achieved through monthly, long-term contributions from steadfast supporters. Now let's talk about the benefits of recurring donations and how to set them up and get the word out.
