Oooh, surprise trailer-palooza Tuesday!
As expected, HEXED showed up finally...
I like this trailer quite a bit!
I had low expectations at first given the director change happening so late in the game, but the movie itself actually looks quite solid. I've already got the whole "it's still the WDAS house style/it was never going to have a new look to it" thoughts out of the way, the footage hints at something with solid writing and character dynamics and whatnot. It wasn't one of those trailers that just throws you around, like it sets up the story nicely and who Billie is.
And, I think it looks good, too. I quite like the Hexe world, all those squiggly trees and fun architecture and such, some of the creatures and witches look cool. Those ALICE IN WONDERLAND vibes are still somewhat there, and you can see that grinning three-eyed cat from the concept art and ZOOTOPIA 2 end credits Easter Egg on a mug in the poster:
Plus there's some Stevie Nicks in this trailer- Hey wait a minute, that's her 1981 staple 'Edge of Seventeen'. Billie voice actress Hailee Steinfeld was in a movie called THE EDGE OF SEVENTEEN. Hah. Can't go wrong with a little Stevie Nicks, and it's super-fitting for a movie like this. I think the trailer is well put together overall.
Bonus points for the typography used for the "From the studio that brought you FROZEN and ZOOTOPIA", how they integrate the moons there. Good stuff.
That book and quill are voiced by Stephen Fry (who, fittingly, played the Cheshire Cat in Tim Burton's ALICE IN WONDERLAND) and Tracy Ullman (a big part of The Simpsons existing, who also voiced a goblin pawn shop owner in Pixar's fantasy film ONWARD) respectively. So, more cast there.
This one may just surprise... I have a good feeling about it, myself. I haven't really liked an original WDAS movie since ENCANTO back in 2021, and this trailer I think shows that they are pretty confident in this one. Disney, fantasy, witches, a more edgy and less quirky-dirky teen protagonist... Yeah, it could surprise.
Yeah I know, half of the online toon-o-sphere - who have always seemed to dislike a lot of things in general - keeps declaring HEXED is some rip-off of THE OWL HOUSE, or was made to spite THE OWL HOUSE and its creator Dana Terrace (never mind that Terrace is continuing the OWL HOUSE story with a graphic novel that Disney's Hyperion Avenue is publishing), or that it's Disney slyly giving audiences an OWL HOUSE substitute that's queer-free. A lot of that particular discourse is just giving "Sony cancelled POPEYE for THE EMOJI MOVIE?", to me. Disney Animation and Disney TV Animation are separate divisions of The Walt Disney Company, for starters.
HEXED was presumably pitched in 2019, a year before THE OWL HOUSE came out. Original director Josie Trinidad - who is still on the picture as a "co-director" - was said to have been directing an original film of her own in a November 2019 announcement from former WDAS chief Jennifer Lee, and OWL HOUSE's first episode aired in January 2020. Maybe Trinidad pitched another movie back then, and then some time in 2021-22 or whatever, she moved onto what is now HEXED? Maybe it was HEXED all along? And that some Disney upper management folks were like "Let's still make something with witches, as a movie, just not like that!" But look, not only was THE OWL HOUSE on its way out around that time, but also WANDAVISION was on the boards at Marvel Studios, which introduced the witch Agatha Harkness to the MCU, and she'd later get her own show, AGATHA ALL ALONG. Those all align with the HEXED production timeline. HEXED might as well be a thing because of that, "oh yeah, we're doing witches in the MCU now, we'll do it for an animated movie too!"
If you couldn't tell that was me being facetious... Yeah, no, I don't think HEXED was meant to be a response to either witchy project. Witches (of both good and evil) and Disney go waaaay back.
Terrace said herself in that very reddit Q&A that THE OWL HOUSE was looked at by some Disney execs as something that "didn't fit the Disney brand", not because of the LGBTQIA+ representation... But because it was serialized and aimed more towards an older audience. Not the first cartoon with a bit of an edge and that kind of storytelling to be impacted by executives, for sure. But given how Disney is often quite inadequate when it comes to rep (and how straight up anti-queer things got these past few years), it's easy to believe that the larger company nixed THE OWL HOUSE because gay. But Terrace herself said that was not the case, and, again, the graphic novel is in the works. And she's at work on something very cool elsewhere.
From the word-go, HEXED has been relentlessly compared to THE OWL HOUSE, and I honestly do not think this is - despite my issues with Disney as a company and how inadequate they can often be when it comes to queer representation - all that deep. Also, with how many Disney and Pixar films get drubbed by magpies online before release... I get burnt out. I'm like "We're mad at this one because...?" If HEXED wasn't anything like THE OWL HOUSE, I think people would *still* find something to complain about. It's the nature of the beast, and I've seen this same ol' song and dance for about two decades now. I've been pretty online since I was a preteen in the mid-2000s, so I can only just eye roll at a lot of this.
I don't like how THE OWL HOUSE was treated, yes, but I see HEXED as nothing more than a new WDAS film with similar themes and such. Plus, THE OWL HOUSE is not the first-ever "girl goes to a fantasy world" story. There are similarities to some of the specifics yes, but I want to give it a chance. WDAS has mostly had it rough this decade and I'd love for them to get back on track with original stories again... And WDAS, at their best, nail this kind of fantasy setting, so... Yeah, I'm rooting for HEXED.
A full year away, but looks like a lot of it is done. I wonder if those delays from July of this year to December of this year to late June of next year bought them plenty of time.
First thing, I love that it begins with a tribute to the original SHREK! book by William Steig. The illustrations in the opening book are very much in that style.
Much like HEXED, there are complainers abound with this one, too. Ever since that first look went up showing the updated character designs and visual style? It's been Wambulence Road ever since. Criticism is fine, but some people just go way over the top on this stuff. I already talked about that, though. I don't mind the way this movie looks, because I never really dug the look of the SHREK movies in the first place. I never bought that they were these edgy ugly alternatives to Disney, when far wilder animation styles were a thing at the time of its release, but mostly in 2D.
The movie itself looks like the usual SHREK vibe, complete with a reference to FROZEN (funnily enough, FROZEN III opens the same year). Further Further Away looks like a fun environment, visually doubling down on the medieval Europe-meets-modern L.A. of Far Far Away, but going for a kind of grittier, seedier city setting. Some of those alley shots are giving that dark, shadowy industrial city seen in PUSS IN BOOTS: THE LAST WISH. And given Puss' absence here, no Antonio Banderas in the cast (yet?)... Perhaps there will be a PUSS IN BOOTS 3, which picks up right where THE LAST WISH ended... He, Kitty Softpaws, and Perrito arrive in Far Far Away to see that Shrek, Fiona, Donkey, et al. have left... And maybe they all meet up in SHREK 6? Who knows!
SHREK 5 looks very SHREK 2, specifically, right down to landing the characters in prison yet again. But that was also a thing with the princesses in SHREK THE THIRD, lol. Conrad Vernon is directing on it, too. It's no surprise, really. SHREK 2 is the highest-grossing film in the series and some consider it the best one, and for many years it held the title of highest-grossing animated film ever. Both domestically ($441m) and worldwide ($919m). Like, those were **gargantuan** numbers in 2004. That put it up there with SPIDER-MAN and THE PHANTOM MENACE, the biggies that were many clicks below TITANIC.
I remember it being such a phenomenon, too. I saw it opening weekend at age 11 1/2, with my dad. Packed auditorium, several of the jokes *brought down the house*. Just guffawing all throughout.
SHREK THE THIRD made over $800m worldwide, still big in 2007, but I barely remember ANYONE in school talking about it back in the day. I distinctly remember telling someone in discussion back then, "Yeah, there will be a SHREK 4", and the person going "Ugh, another one?" Like, SHREK 2 was something else, whereas SHREK THE THIRD... Seemed like everyone went and saw it, but then forgot about it afterwards. Similar situation with SHREK FOREVER AFTER. Movie still made a lot of money back in 2010, but I barely remember anyone talking about it. Not even "Do the roar!", lol.
So, with SHREK 5 looking like SHREK 2 Redux, yeah, no surprise there. Trying to recapture what was the biggest movie in the franchise, and still DreamWorks' highest-earning movie, period. Nothing they've made since, even w/ inflation and higher ticket prices and a different international marketplace and such, ever reached SHREK 2 numbers. SHREK THE THIRD came in at $808m, SHREK FOREVER AFTER at $752m, and MADAGASCAR 3: EUROPE'S MOST WANTED at $746m. No other film of theirs ever crossed $700m... KUNG FU PANDA 2 and HOW TO TRAIN YOUR DRAGON 2 came the closest, but no cigar. Kinda fascinating in a way. I think this will easily clear a billion, though.
Anyways, yeah, animated movie trailers! And apparently ANGRY BIRDS MOVIE 3's trailer is set to drop soon. All getting ready for soon-to-be-ginormous TOY STORY 5 this weekend.