Koalaquarelle

Hey this is a kind question but strap in, the answer is more complicated than you might think. So in terms of where to listen, as always first port of call is our membership platforms like Patreon etc. you get all the episodes ad-free and a bunch of bonus content and in exchange we get more reliable income that lets us plan better etc. We try to keep our prices lower than average but I totally get that some people can't afford stuff right now so then the next best port of call is a dedicated podcatcher app. There's not much difference between them: Pocket Casts , Podcast Addict etc. all work the same way so ads served will work as normal and we still get a kickback that pays for production. I will exclude AI driven tools that do things like clone episodes, summarise them into soundbites or strip ads entirely. Those are actively harmful to us and are often acting illegally. After that things get a bit more confusing. Spotify is... an odd platform for Podcasts. To massively oversimplify: Podcasts do not get a per-play payment like music tracks do on the platform unless they are hosted by Spotify directly. Instead we have to provide the podcast with ads attached. They then take that copy and add their own ads on top of the existing ads. We keep our money from the ads we attached originally and they keep the money from those extra ads. That means we don't have a say in how many extra ads there are or what they are advertising and we don't get any extra money even if they attach loads of extra ads. We do however, indirectly benefit from being seen as popular on an app with such a large market share (because that lets us convince people to spend more advertising with us directly) so it's a bit of a mixed bag at the moment. It's a better system than it used to be but there are multiple reasons that historically we have chosen not to be hosted by Spotfy and I won't get into that here. (not throwing shade, just businesses doing business things) Another confusing one is Youtube. On the one hand, listening via Youtube is good for us as it boosts our visibility on the platform meaning the algorithm is more likely to encourage people to listen. On the flip side though the monetary value on ads is far, far lower than for the other podcast platforms etc. so again it's a mixed bag. And all of that is before factoring in a push for Video-first driven by major corporate entities which messes with that balance. This is actually a huge topic with tons of nuance and ongoing changes. Our marketing lead Callum gives presentations to major players in the space on just this question, explaining how it all works and interrelates etc. ( I am NOT the expert in that regard so I could be mistaken on some points without realising.) If I had to summarise it all into something simple though: The most profitable way to listen is on our membership platforms. If you cant do that then dedicated podcast apps that serve ads are a good choice. That said, by far the most helpful way to listen is with as many of your uninitiated friends as possible so that you can pollute their minds with our horrific nonsense and turn them into fans.

Enter the city and start the play

I’m quite frustrated I couldn’t post it in a better quality… gifs are way too heavy

Enter the city and start the play

I’m quite frustrated I couldn’t post it in a better quality… gifs are way too heavy

Not a violent dog