Type I

IMAGE ONE // Andre Gurtler, Bruno Plaffli

Swiss typographer and teacher recognized as an authority on type and type design, also an editorial collaborator for the Typografische Monatsblätter for over 20 years and designed numerous typefaces including Unica, as part of ‘Team 77’.

Swiss typographer and graphic designer who studied at the Schule für Gestaltung Basel, worked with Adrian Frutiger and freelanced for numerous international museums and institutions.

The morphing of the number forms into white space and that black gives us just enough to identify the numbers.  We know these are numbers because of the 3 given to us in the image.  I picked this because of the positive and negative space and how big forms were.  Bigger the Better right?

IMAGE TWO  // Felix Berman

Swiss typographer and graphic designer who studied at the Schule für Gestaltung Basel, lived and worked in Israel, then worked for the agency Gerstner, Gredinger + Kutter (GGK).

The overlapping transparent circles feel like stamps.  I don't like the composition but I like the shape of the forms.  There is something interesting of the morphing circles.

IMAGE THREE // Andre Gurtler, Bruno Plaffli

Hierarchy is shown here.  There are two things being shown.  First we know the image is a 5.  Second the negative and positive space is being played with to again like most of these designs are playing with form to create a balance.

IMAGE FOUR // UNKNOWN

The small forms being broken apart first closely and then farther and farther creates a nice balance between the composition and itself.  Being off centered and with bits of color is also nice because it is drawing your eye else where.

IMAGE FIVE // Felix Berman 

I chose the image because of the photography pattern.  It was interesting how the form was being broken up, resized, and bold/unbold.  It makes it feel like another dimension.IMAGE SIX // Horst Howl

Swiss typographer and teacher who studied at the Schule für Gestaltung Basel.

First as much as I will hate trying to make time and keep up with journal entries for type two.  I love the exposure and knowledge of other designers.

I have seen Hische's work but never knew her name or other work she has done.  I love her headliner type and how each work is personal she doesn't pull from other work she has done in the past no matter how similar it is.

I enjoy her passion projects as well.  I think those do get you noticed as long as you keep up with them.  Drop Cap daily is interesting to see and inspiring to other designers, like myself.  The letterforms have so much personality with mixing the classical style of drop caps and bringing a modern edge to them.

My favorite quote from the video had to be when she was talking about doing work and in all reality it is, "sitting at home watching Battlestar Galactica, eating cheeseballs, with no pants on doing work."  That is so relatable and funny.  I don't like working in an office all the time, so this just makes our job ten times even more awesome.

Hische's way of handling clients work is inspiring to me.  Working with clients can be difficult but if it is paying your rent and you are designing which is your passion why complain.  Not everything a client might want is going to be enjoyable but the making part will still be fun or coming up with a solution.

Hische loves what she does and it shows.  I sure do agree with making random projects for fun that are crazy and stupid is a great goal.  I love making random things and having passion projects be your one and only job would be pretty sweet and entertaining.  

LOUISE FILI

She works with a lot of branding it looks like her work is very light-weight serifs and with a feminine touch, and scroll serifs.

1. Motion Inspiration

To prepare for Monday’s class please go to my YouTube Type 2 Kinetic playlist (http://www.youtube.com/playlist?list=PLx-QlSp2fiogTRBjtndc05QAWusm-QVG1) and watch the following and answer my questions in a blog post:

Saul Bass:

North By Northwest- makes me feel like it is a busy day/elevator

Psycho- startling, frightened

Ocean’s Eleven- something is being built, jazzy

How does Saul Bass work with type, image/graphics and music in these three title openings to set the tone for the coming film? How do they play off of one another? What is the mood you feel watching them? How are they similar and different?

Saul Bass works with all of these elements in order to convey a certain mood for the film.  He takes his graphics and sets them with the speed of the music so that the elements he built can now have emotion and feeling.

They are all similar because of the style treatment or same thought out process for each and they go according to their music and film. However they are different because each one is trying to convey a different emotion.  Each one has a different speed and different graphics built up to build the movie.

Marlene McCarty:

I Shot Andy Warhol (name: Titles ISAW) - Intense overwhelming

Safe- curiousity kinda creepy

American Psycho (name: Titles AP): strange, creepy with the dripping of ketchup

How does Marlene McCarty work with type, image/graphics and music in these three title openings to set the tone for the coming film? How do they play off of one another? What is the mood you feel watching them? How are they similar and different?

McCarty's style is very different from Saul's Saul works a lot with the graphic elements he creates in order to tell a story but McCarty uses the film as support for the graphics.  The type is very small and usually San serif with some sort of photography or film and music being played with it.

Looking at expressive type I found these to be the most inspirational.

JASON MUNN - Mostly known for his clever music posters.

      - In this piece the designer used placement,contrast, rotation.

      - Reflects the content by not showing you full letters representing not telling the full truth.

      - Attraction to this piece is the abstraction of letters leading me to ask more about what is happening with symbolic letter forms and knife.

ALAN KITCHING - Expressive use of letterpress type processes and materials in creating typography designs for publishing ads and his limited edition prints.

      - In this piece the designer used uneven baseline/overlapping of words and contrast colors/distress texture of letterpress, size, tall.

      - Reflects content because the type is clashing / competing with each other being same size, overlapping the distress increases meaning of uneasy riot.

      - Attracted because it isn't just done on computer but physically made adding more meaning to the word and conflict.

MICHAEL BIERUT- graphic designer at the University of Cincinnati and partner in New York office of Pentagram since 1990 / senior critic in graphic design at the Yale's school of Art.

      - The techniques being used are transparencies, overlapping / contrast, and kerning.

      - Reflects by spacing for year apart, contrast emphasis, light is transparency, and black/white to explain in space or distant.

David Carson is an innovative designer who created a a grudge typeface everyone tried to copy.  His degree isn't even in design but his typefaces were most interesting.

Watching his video I enjoyed a lot of chuckling from the humor of his comments made through out the video.  His "Cigarettes shrink dicks" was probably one of the most entertaining ideas.  The knowledge we know about Cigarette companies and how they lie to us and how a designer can produce false ads too.    I can just imagine how many people in NYC put there cigarettes down after those posters went up. 

David did some interesting ways of distorting type.  I am not a huge fan of his work but some things and his ideas were interesting.  I loved the bathroom sign concept where he came up with a new way to represent the restroom signs. 

He really emphasized experimenting and having fun even taking yourself and putting it in your work.  It will make it more personal and exciting.  I do agree when you have a more personal meaning behind something or conceptual the design works a lot better.