Kate's Digital Workbook

App Store mock-up, doctors dashboard and handout card! Productive week 10

Presentation planning

Back on track and back to video editing and presentation planning!

Colour revisited, darkening colours to fit with contrast standards for ux/ui

Video planning

Visual rhetoric and tone of voice

My users loved the tone of voice and illustrations as they were more relatable. I followed the advice from the users and darkened the colours of the gradients so that the text was easier to read. I used usability testing websites to test the colours for accessability. 

applying more fluid branding to app by using the pattern in more places, and darkening the colours of the gradient to make the text more readable. 

Tone of voice inspiration

Website development and feedback from users

Visualisation iterations

Although i don’t typically like long scrolling websites as they’re a bit over-done, i think it will work well for this project as the user can easily navigate through all the information without having to click anywhere. It also helps limit the website down to one page with a clear call to action positioned throughout.

Data visualisation iterations

- Branding