Adidas

The innovative shoe wall lets customers select and customize their shoes accordingly, giving them the ultimate interactive experience. Perhaps I could incorporate an interactive element into my work to try and get more girls playing sport. 

Adidas have created a women only studio, with free classes for women in London. This not only promotes girl power, but also helps to get more women into sport. Whilst the programme is predominantly aimed at older women, perhaps looking to improve their fitness, its a big step forward in promoting body positivity and sport in women, with younger generations hopefully following suit.

“ There has never been a greater champion for women’s equality in sport. Billie Jean King has spent decades battling for what’s right. But the journey is far from over. “ Link to the HERE TO CREATE CHANGE page. Fighting for equal rights within sport.

My survey results, I made this survey to really understand why girls quit sport, and the struggles they go through whilst playing, which could lead to them throwing in the towel. The survey really helped me to determine which topic to focus on and the responses really helped to understand how teasing can affect girls, thus making them quit sports.

 Brooklyn Creator Farm is a place for creatives to create and think up new ideas for sports clothing. Its a place for new ideas to be made and shared. 

Many campaigns show the difference between men and women, whether thats in statistics, labels or visual signifiers. I think showing the difference between men and women is good to show how women are marginalised, especially in sport. I think for the target audience, the use of statistics should be limited, I think it would be more inspiring to use key words and phrases to show how women feel compared to men.