Contemporary Designer Research:
Benjamin Benmoyal!
Benjamin Benmoyal is fashion designer who founded his label in 2020 and based in Paris. He worked with combining upcycling, craftmanship and textile innovations. All his designs are garments are made with a very unique fabric woven out of recycled audio and video cassette tapes such as VHS. He spent years developing this technique to make it viable on industrial scales. As the digital age made them useless, he is sourcing these cassettes from people and companies all around the world who wanted to get rid of them.
‘’As a former commando paratrooper, I wanted to transcribe through my work the desire to recover the naivety lost during my military service. Therefore, I started his label by creating unique fabrics, woven out of my childhood Disney movies VHS tapes as a symbol of my stolen innocence’’, he said.
Since then, the brand has evolved and Benjamin kept exploring and developing different weaving techniques to create new fabrics entirely woven out of upcycled yarns and materials.
The Fall/Winter 2023 collection is focused on crossing boundaries between womenswear and menswear as well as introducing craft to streetwear-inspired garments. By making hoodies, sweatpants and sweatshirts out of unique handwoven fabrics, this collection aims to democratize craftsmanship and giving a luxury and creative alternative to jersey clothes.




















