just Denin

#Ideas are #gifts of #thought we're given to make the #world a better place. They are normally the result of an #experience we've had that we #believe can be made better or more convenient. That may #improve our way of #life or #help those in need. I've met countless dreamers with the dopest ideas that never see the #light of day. The recurring excuse for not moving forward with a plan to execute them is, 'I don't know where to #start and I'm afraid to seek #help because the person who's helping me may steal my idea or tell a #friend and they might steal it.' 🙁 Just to be frank, the possibility of your idea being stolen is likely as everything is imitable. However, it's not about who presents an idea first. It's about who executes it best. Remember #MySpace? They offered cool themes and backdrops and allowed you to upload #pics and #music. Then #Facebook came along and everyone started laughing at anyone who still managed their MySpace #page. Now #Zuckerburg is a hosehold name. Without Googling it, note below who founded MySpace... You get my point. What is meant for you is yours. People can steal an idea, recreate your #product or repackage a #service you #invented but unless they can recreate you they've got bupkus! You are the nucleus to the #greatness you are meant to #create and #share. So, go #online and find a Non-Disclosure Agreement (NDA) if you can't afford a #lawyer. Tweek it to make it perfect for your #project. Find some help and before you tell them any details about your idea have them sign that #NDA. The longer you take to #execute your idea due to fear the longer we all have to live without the gift you were given to make our lives better. #bebrave #justDenin

**Caution** Explicit Language We make stupid and egotistical ass mistakes when we start a business and know nothing about business. Statistics confirm, when starting a business there is a likely chance of failure. Entrepreneurs must diligently plan and work to reduce risks of failure by maximizing their shot at success. Watch as I help start-ups and stagnant firms do just that. *Sometimes, I'll clear their path to strategic growth. *Sometimes, I'll invest and grow them myself. *Other times, I'll just walk away. by Denin Coming Soon

Beating your #competitor (s) is a win for everyone. The customer, the #economy, for you and guess what... even for your competition. Your effort to steal (outsmart) their market value forces them to step up their #game and constantly reinvent better ways to achieve their mission. . . There is no way to win #customers #loyalty or a portion of your competitor's #market #share #value without an eager attitude and robust effort to consistently implement better #innovation & #efficiency practices. Business is #competition and competition is all about building a better #marketplace for the #customer to feel confident in doing business with the #brands that speak to their lives or the lives they want to live. #justDenin

Next to a lack of convenience, employees are almost always the reason customers decide to stop doing business with a company.

Sometimes, I'll invest & rebuild them. Sometimes, I'll clean them up. Other times, I'll just walk away. I'll show you why & how I do it. by Denin Coming Soon Call me a #firmfixer or #smallbusiness #strategist that #invest #money #time #resources and #education to #start #save or #grow #business #bydenin #chicago #womeninbusiness #justdenin

Your mission and vision statement are about how you will enrich the world around you. It has nothing to do with you becoming a millionaire, buying a home, and a car. Those are personal end goals.

'Anyone and everyone who can benefit from (insert product or service here)' is not only a ridiculous answer to the question, "Who is your customer?" it's a wildly revealing response that points to the fact that a business doesn't know who their customer is or aren't sure what their brand represents. Unfortunately, this is not an uncommon answer. . . I attended a movie premiere about soical injustices in inner city communities. During the Q&A the #filmmaker was asked, "Who should we share this movie with?" The Director responded, "Everyone in the world needs to see this film." 😒 WRONG! Though it was a really good #movie the people of Aleppo, South Africa, nor Phuket would give a shit about the film. These groups of #people would all be considered members of the 'everyone in the world' #target #demographic the #Director mentioned "needed" to see the #film. A better #answer would have been; empathetic #politicans, #community organizations, #victims and perpetrators of #social #injustices, residents of inner cities, #philanthropists...I could go on. . . It's important to be okay with the fact that "everyone" is not your #customer. If the #mission of your #brand doesn't overlap with the #goals of your #customer you are not apart of the same brand community. Your brand's mission, whether it's to #sell #magazines to the blind or #build skyscrapers, should have a #community of #supporters /customers that need what you have to offer and want it the way you #deliver it. Everyone won't positively respond to your #product or #service. The goal is to #focus on those that do and keep improving upon what you have to make it better for them. When a brand is unsure of who their customer is it becomes impossible to strategically build shared #value between the business, the customer and the brand's message. So know who you are first and then you'll know who your customer is. . . Be sure the customers that you're worried about losing or gaining are truly the focus of your brand's mission and vision. Don't fumble or get frustrated over customers that aren't aligned with your #beliefs, #values and #vision for the future. If they come aboard they are bonus customers. #justDenin

I ran out of #business cards at a recent convention and before I could stop my #words from slipping out of my head they were already in the air as I said, "Google me". I thought it sounded rude and elitist but she actually Googled me and sent a message through Facebook yesterday. How often do you #google people you meet?

Women's Conference #keynotespeaker #justDENIN #chicago

While planning & building a #social environment where teens & young adults are influenced to create enterpise, I was asked to judge a teen #Entrepreneurship contest at @chathamhstitans (Chatham Academy H.S., Chicago). 5 #businesses were presented. Each one was viable, relevant, & sustainable. So much so that their innovation and excitement changed the course of my #socialarchitecture #project. They influenced my #happiness and my happiness will influence a mass #community of others.

Do celebrity endorsements work? Shondaland’s Gladiators Doctors & Fierce Lawyers endorse Hillary 2016.

*Finalist Announced May 2016

Chicago Adwoman

My parents were huge influencers in my education. They never allowed me to attend neighborhood schools and limited my play time outside in the tough communities we frequently moved into around Chicago. They wanted my comprehension and experience to extend far beyond my community. It was one of the most strategic decisions they made for all their children. A serial entrepreneur, an Ivy League grad-med student & a celebrity chef were cultivated by their vision to put each of us in positions to embrace and engage diverse cultures, social lifestyles, income levels and opportunities. I deeply believe exposing children to diverse environments will often lead to a mind of openness and a clear vision for their own lives.

Nostalgia is a powerfully commanding emotion and using it to conjure youthful, triumphant and lively memories is a strong method to encourage  re-connection and re-engagement with a brand’s core customer.

Happy Monday's #Marketing Meeting uses #web creation to promote a #brands beliefs and interact with their tribe of loyalists (at Chat Pro Creative Agency)