Strategically aligning #startups and stagnant firms with growth & profits. Sometimes, I clear their path to #growth. Sometimes, I invest and grow them myself. Other times, I walk away. Protecting Brands & the Teams Behind Them
#Ideas are #gifts of #thought we're given to make the #world a better place. They are normally the result of an #experience we've had that we #believe can be made better or more convenient. That may #improve our way of #life or #help those in need. I've met countless dreamers with the dopest ideas that never see the #light of day. The recurring excuse for not moving forward with a plan to execute them is, 'I don't know where to #start and I'm afraid to seek #help because the person who's helping me may steal my idea or tell a #friend and they might steal it.' đ Just to be frank, the possibility of your idea being stolen is likely as everything is imitable. However, it's not about who presents an idea first. It's about who executes it best. Remember #MySpace? They offered cool themes and backdrops and allowed you to upload #pics and #music. Then #Facebook came along and everyone started laughing at anyone who still managed their MySpace #page. Now #Zuckerburg is a hosehold name. Without Googling it, note below who founded MySpace... You get my point. What is meant for you is yours. People can steal an idea, recreate your #product or repackage a #service you #invented but unless they can recreate you they've got bupkus! You are the nucleus to the #greatness you are meant to #create and #share. So, go #online and find a Non-Disclosure Agreement (NDA) if you can't afford a #lawyer. Tweek it to make it perfect for your #project. Find some help and before you tell them any details about your idea have them sign that #NDA. The longer you take to #execute your idea due to fear the longer we all have to live without the gift you were given to make our lives better. #bebrave #justDenin
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**Caution** Explicit Language We make stupid and egotistical ass mistakes when we start a business and know nothing about business. Statistics confirm, when starting a business there is a likely chance of failure. Entrepreneurs must diligently plan and work to reduce risks of failure by maximizing their shot at success. Watch as I help start-ups and stagnant firms do just that. *Sometimes, I'll clear their path to strategic growth. *Sometimes, I'll invest and grow them myself. *Other times, I'll just walk away. by Denin Coming Soon
Beating your #competitor (s) is a win for everyone. The customer, the #economy, for you and guess what... even for your competition. Your effort to steal (outsmart) their market value forces them to step up their #game and constantly reinvent better ways to achieve their mission. . . There is no way to win #customers #loyalty or a portion of your competitor's #market #share #value without an eager attitude and robust effort to consistently implement better #innovation & #efficiency practices. Business is #competition and competition is all about building a better #marketplace for the #customer to feel confident in doing business with the #brands that speak to their lives or the lives they want to live. #justDenin
Sometimes, I'll invest & rebuild them. Sometimes, I'll clean them up. Other times, I'll just walk away. I'll show you why & how I do it. by Denin Coming Soon Call me a #firmfixer or #smallbusiness #strategist that #invest #money #time #resources and #education to #start #save or #grow #business #bydenin #chicago #womeninbusiness #justdenin
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Your mission and vision statement are about how you will enrich the world around you. It has nothing to do with you becoming a millionaire, buying a home, and a car. Those are personal end goals.
'Anyone and everyone who can benefit from (insert product or service here)' is not only a ridiculous answer to the question, "Who is your customer?" it's a wildly revealing response that points to the fact that a business doesn't know who their customer is or aren't sure what their brand represents. Unfortunately, this is not an uncommon answer. . . I attended a movie premiere about soical injustices in inner city communities. During the Q&A the #filmmaker was asked, "Who should we share this movie with?" The Director responded, "Everyone in the world needs to see this film." đ WRONG! Though it was a really good #movie the people of Aleppo, South Africa, nor Phuket would give a shit about the film. These groups of #people would all be considered members of the 'everyone in the world' #target #demographic the #Director mentioned "needed" to see the #film. A better #answer would have been; empathetic #politicans, #community organizations, #victims and perpetrators of #social #injustices, residents of inner cities, #philanthropists...I could go on. . . It's important to be okay with the fact that "everyone" is not your #customer. If the #mission of your #brand doesn't overlap with the #goals of your #customer you are not apart of the same brand community. Your brand's mission, whether it's to #sell #magazines to the blind or #build skyscrapers, should have a #community of #supporters /customers that need what you have to offer and want it the way you #deliver it. Everyone won't positively respond to your #product or #service. The goal is to #focus on those that do and keep improving upon what you have to make it better for them. When a brand is unsure of who their customer is it becomes impossible to strategically build shared #value between the business, the customer and the brand's message. So know who you are first and then you'll know who your customer is. . . Be sure the customers that you're worried about losing or gaining are truly the focus of your brand's mission and vision. Don't fumble or get frustrated over customers that aren't aligned with your #beliefs, #values and #vision for the future. If they come aboard they are bonus customers. #justDenin
Remember the Yellow Pages? If not, they were huge books that listed every local business for each city. If a shoe store wanted to be the first one you called or considered, they would make the name of their business AAAA Shoes to ensure they were the first footwear business listed in the shoe store section. SEO is really similar to that. It takes the idea to place a business first and blends it with the oldest marketing tool in the book, word-of-mouth. However, instead of a business putting several A's in front of its name to be listed first or your best friend telling you to try a particular website or store to find something you need, the internet is using a ton of hidden info to refer options for you to try. When someone Googles (searches) particular products, services, or information SEO helps to push the most popular (or most optimized) websites to the top of the search results.Â
SEO Practice Exercise:Â Go to your Google search bar and type low price black jeansÂ
Understanding all this starts by looking at the first options that appear at the top of the page. In this picture, they're paid ads that 70-80% of users completely ignore. Why? Because though shoppers are looking to buy, they really donât want to feel like they are being sold something. We humans are complex. Any who, the websites that appear under the ads are called organic search results. These are the web page listings that most closely match your search inquiry based on its relevance. Talented marketers are hired to determine what makes the black jeans their company sells relevant to your search. The marketers are creative little geniuses that have gathered information about your lifestyle, location, shopping habits and used keywords (i.e black, affordable, pants, ripped, jeans, cheap, slacks) to ensure their company's website appear first in organic results when searching for a product or service they have. All of this is done to encourage you to click on their websites first. In the above example, American Eagle Outfitters is the first organic result, while Levi's is the second.
This whole SEO process matters because (if you noticed) right above the paid ads there is a note that lists how many search results on the internet actually mention âblack jeansâ. In the above picture, there are 155 million website links for black jeans. Thatâs because there are businesses all over the world selling black jeans, itâs called global competition. Smart online businesses use SEO to ensure they donât get lost in the sea of competition where potential customers will be unable to find them. Â Whether you're an online seller or a brick and mortar store 81% of shoppers begin their buying process with a Google search and of those shoppers, 75% of them will never scroll past the first page of search results to find you. When consumers Google products, services, or info that you have for consumption it's smart to place your website as one of the first choices the internet offers for them to browse.Â
Investing in SEO is one of the smartest business decisions you can make to put yourself on the map, as 35% of all e-commerce traffic comes from search engines. To get started with implementing it for your website you'll need:
Funds- as with most paid options, your visibility will be tied to your budget
Education- Lynda, Google Analytics, Google Website Tools or Yost SEO
Time- dedicate time to practice and you'll be a guru in no time
Patience- SEO is a valuable LONG-TERM investment and will not show major results right away
Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.
Marketing, Communications, & Business Growth StrategistÂ
The Laymanâs Term Series is Intended to turn business industry jargon on itâs head in an effort to make it understandable, relatable, and approachable.Â
I ran out of #business cards at a recent convention and before I could stop my #words from slipping out of my head they were already in the air as I said, "Google me". I thought it sounded rude and elitist but she actually Googled me and sent a message through Facebook yesterday. How often do you #google people you meet?
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While planning & building a #social environment where teens & young adults are influenced to create enterpise, I was asked to judge a teen #Entrepreneurship contest at @chathamhstitans (Chatham Academy H.S., Chicago). 5 #businesses were presented. Each one was viable, relevant, & sustainable. So much so that their innovation and excitement changed the course of my #socialarchitecture #project. They influenced my #happiness and my happiness will influence a mass #community of others.
 Chicago Woman Named 2016 @echoinggreen Black Male Achievement Semi-Finalist
Spring of Dream Doers:Â
T. Denin Williamsâs (@ChicagoAdwoman) proposal to introduce an innovative combination of pedagogical practices, and cognitive aid to an educational model has placed her in the top 20% of Echoing Greenâs 2016 global applicants.Â
Denin:Â
My goal is to address Chicagoâs prevailing violence and youth underachievement in lower socioeconomic sectors of Chicago with number-driven results that heavily rely on the dedication of people, competency-based methods and an environment of peace where educating capable students is not a tug of war.
Echoing Green:
The Black Male Achievement (BMA) Â Fellowship is the first fellowship in the world for social entrepreneurs dedicated to improving the life outcomes of black men and boys in the United States. The Fellowship was founded and is supported in partnership with the Open Society Foundations since 2012.
BMA Fellows generate new ideas and best practices in the areas of education, family, and work, such as initiatives related to fatherhood, mentoring, college preparatory programs, community-building, career and economic opportunities, communications, and philanthropic leadership.
Most Emotional & Personally Relative Ad She Ever Created
The student pictured here (Quadree) spent the day with me in April of 2015 at the Chicago Black Womenâs Expo. I hosted a trade show booth for his school. This student, along with 11 others, was chosen to represent his school at the expo by engaging visitors in open dialog about the effects of Mass Incarceration on their personal lives. It was his first time at the expo. He spent every moment of the weekendâs event in awe of itâs offerings, bright lights, bustling businesses, Black folks of diversity and overall feeling of excitement. He was open and shared a lot about his life with me. When a Black teenage boy pours his life into you, find yourself lucky and trusted as Black teen boys rarely feel safe enough to share their lives. This was our first meeting.Â
He told me he transferred himself out of a Chicago Public School to Chatham Academy H.S. (a Chicago alternative option school). He did not become a CAHS Titan because the school was closer to his house nor because his friends went there. Quite the contrary. Peer pressure and judgment by association were hindering his path to success at his previous school. Most of the kids from his neighborhood went there. He was ridiculed for doing well and taunted by his friendâs adversaries. He transferred to Chatham because he thought if he went to a school outside of his neighborhood where no one knew him the new environment and people would let him be great. I decided to use Quadreeâs direct quote as the tag for the ad.
Currently: A great student. Member of student council. Future graduate.
My parents were huge influencers in my education. They never allowed me to attend neighborhood schools and limited my play time outside in the tough communities we frequently moved into around Chicago. They wanted my comprehension and experience to extend far beyond my community. It was one of the most strategic decisions they made for all their children. A serial entrepreneur, an Ivy League grad-med student & a celebrity chef were cultivated by their vision to put each of us in positions to embrace and engage diverse cultures, social lifestyles, income levels and opportunities. I deeply believe exposing children to diverse environments will often lead to a mind of openness and a clear vision for their own lives.
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When encouraging my team to create engaging ârefresherâ ad campaigns, they know to incorporate points that reflect a brandâs effect on the customerâs past.
Example: Every Christmas holiday Folgers runs the same commercial. The son/brother who has been away comes home in the middle of night while everyoneâs asleep and brews a cup of coffee that awakens the entire house to find their loved one standing in the kitchen safe, happy and ready to love over a cup of coffee, again this year. Why do you think Folgers has yet to stop that commercial? How many families wait for kids to arrive home from college or the military? Nostalgic images remind us of special moments in our own lives, just like certain foods and smells.
Nostalgia is a powerfully commanding emotion and using it to conjure youthful, triumphant and lively memories is a strong method to encourage  re-connection and re-engagement with a brandâs core customer.
Happy Monday's #Marketing Meeting uses #web creation to promote a #brands beliefs and interact with their tribe of loyalists (at Chat Pro Creative Agency)