Jumboking Burger

Jumboking Foods, a leading company that operates India’s largest vegetarian QSR chain, has entered the restaurant market, offering limited seating in its own efficient way. India’s restaurant format market is projected to grow at a CAGR of 11.28% between 2025 and 2030. Defined by dine-in seating, table service, and diverse food-and-beverage menus, this segment spans a wide range—from burger and pizza chains to Pan Asian eateries and health-focused cafés.

Jumboking specializes in a diverse range of vegetarian burgers designed for the Indian palate. Its steadfast commitment to going fully vegetarian makes it a clear standout, with customer surveys ranking it as the preferred destination for meat-free burger lovers.

"Jumboking has received great love from customers at their on-the-go locations where the brand's focus was on convenient takeaway food. As the aspirations of our customers and thus that of our brand increases, we are now providing a 'restaurant' format with limited seating for 20-24 people at multiple locations. The response has been beyond our expectations. Customers say that 'seating was the one thing that they missed at Jumboking'. Hence, for every 100 QSR format, on-the-go location stores, we believe that an additional 100 stores can be accommodated, in the restaurant format,” said Dheeraj Gupta, Founder and MD of Jumboking Foods. “We have noticed that in the next generation there is an increased awareness and the younger ones are choosing vegetarianism with pride,” added Gupta. 

Jumboking runs 200+ QSR-format outlets across Mumbai, Bangalore, Hyderabad, and Delhi, strategically placed in high-traffic zones near malls, shopping hubs, offices, and colleges. The brand is steadily expanding its dine-in presence to cities like Pune, Ahmednagar, Nashik, Nagpur, Lucknow, and Jaipur. 

Posted on December 1, 2025

Jumbo King, often dubbed the “Burger King of India,” has redefined how we enjoy quick, delicious meals by blending traditional flavours with a modern fast-food experience. 

With its growing popularity among food lovers across the country, Jumbo King has carved out a strong presence in India’s fast-food market. 

For entrepreneurs, the Jumbo King franchise offers an exciting opportunity to tap into this thriving industry with a brand that’s already well-loved.

Let’s explore what makes the Jumbo King franchise a smart business choice and how you can be part of its success story.

Beginning of Jumbo King

Dheeraj Gupta established Jumbo King in the August of 2001, inspired greatly by John F Love’s book, “McDonald’s: Behind the Arches.” Dheeraj aimed to sell hot, crispy and hygienic vada pav selections to the buzzing commuters of Mumbai.

At that time, vada pav were generally sold off in small carts all across Mumbai, at railway stations, bus terminals and other busy transportation facilities. 

But these carts lacked the basics of hygiene, branding and standardization, which was later on revolutionized by the launch of Jumbo King by Dheeraj Gupta, introducing a new level of polish and stability to the Vada pav market.

Dheeraj’s resolution of setting up a vada pav shop was initially met with a pinch of salt as many believed it was an atypical course of venture for someone hailing from a respectable family with good educational qualifications. 

Regardless of these interventions, Dheeraj was stern on his decision and established the company on August 23 in 2001 through a borrowed sum of INR 2 Lakhs from his father on a leased area of 200 sq. ft. at Malad Railway Station in Mumbai.

Dheeraj wanted to design a dispenser, like the ones he had seen internationally in which the burgers remain warm and piping hot. A dispenser like such was a standard feature for every chain abroad, but wasn’t inexpensive. 

But Dheeraj knew that in India he’ll manage to create them for a reasonable price. He reached out to a vendor he knew would be able to share his vision, and placed an order for a hundred machines. 

Dheeraj’s rapid success was based highly on stats that vada pav was the most loved snack in Mumbai with more than 20 lakh units being sold every single day, yet this territory remained unbranded. 

Dheeraj saw the opportunity for success and was convinced that even if 10% of the whopping 20 lakh consumers cared about hygiene, he will be able to create a strong brand that resonates with them.

Jumbo King Outlets

Jumbo King, now operating over 160 outlets across Mumbai, Delhi, Thane, Hyderabad, Navi Mumbai, and Lucknow, aims to expand its footprint to 1,000 stores by 2030.

Jumbo King designated its first franchise in 2004, and marked its presence in 13 cities and 52 stores by 2010.

Jumbo King too acquires ties with Swiggy and Zomato for out of store orders.

Jumbo King Menu

All these years since the establishment, Jumbo King has continued to thrive throughout but it wasn’t until the year 2017 that Dheeraj took a wide leap in his business model with the shift from serving vada pav to burgers alongside a more strong pan India growth. 

The initiation of “Burger-On-The-Go”, marked a significant evolution for the company, Dheeraj even believes that Jumbo King was effectively launched in 2017.

Presently, Jumbo Kings professes of being the third largest burger joint after McDonald’s and Burger King, with the sale of over 165 million burgers till date. 

Jumbo King boasts of an extensive menu with a variety of burger selections alongside a range of thick shakes, softies, and fries selections.

Reasons to Choose a Jumbo King Franchise

A Jumbo King franchise is without a doubt one of the most effective business ventures for many strong reasons. 

Here are some reasons from this perspective that can serve to underscore why investing in a franchise of Jumbo King will be found as an effective and profitable venture-

Proven Business Model

Comprehensive Training and Support

Real Estate Management

Training Management

Innovative Product Offerings

Strong Marketing and Advertising

Consistent Quality and Standards

Community Engagement

Training Support

New Product Development

Marketing Benefits

Growth and Expansion Opportunities

Access to Advanced Technology

Financial Performance

USP of Jumbo King Franchise

Effective Marketing Measures

Burgers are served with hygiene and safety. 

Quality Service

Gives clear instruction to the franchisees to purchase from certified vendors.

Jumbo King Franchise Cost & ROI

The franchisees will be required to pay up a non-refundable, one-time franchise fee of INR 4 Lakhs inclusive of GST alongside a sum of INR 50,000 as an interest-free security deposit which is refundable.

The franchise fee will include association with the brand and utilizing the brand name as a franchisee. The franchise fee is non-negotiable and no offers are generally applied on it.

The franchise agreement will be valid for 20 years and can be renewed every 5 years with the renewal and documentation fee being INR 10,000.

The store set-up costs approximately INR 25 L for 250 sq. ft. carpet outlet alongside a royalty fee of 6% + GST on net sales 4% + GST  for marketing initiatives.

A good location for the franchise will be located within 30-45 days of the franchise agreement signing, assistance by the Jumbo King team will be provided for the same. 

If sales or the franchisee doesn’t pickup, you will be assisted in store relocation, transfer or replacement. 

Steps to Apply for a Jumbo King Franchise

Here are the steps to establish your very own Jumbo King franchise-

STEP 1: Inquire and Form Filling- Visit the Jumbo King website ( www.jumboking.co.in ), and fill out the application form with necessary details including name, email, state or province, city, preferred location, contact details etc to schedule a call from the Jumbo King team.

STEP 2: Connect- The Jumbo King team will work out the requirements and fix up a meeting with you in person.

STEP 3: Sign Up- The sign up process will then be initiated and the franchise agreement will be signed. 

STEP 4: Real Estate Support-  Selection of the QSR location will be initiated and  lease agreement will be signed.

STEP 5: Build Out the Store- Construction of the store will be initiated. 

STEP 6: Congratulations in Order- You will now become an active part of the Jumbo King team!

Jumbo King Franchise Training

Detailed instructions and operation manuals are provided, alongside field assistance.

Present IT system will also be included in the franchise outlet, and expert guidance will be provided from Head Office to the franchisees during opening.

Eligibility Criterion for a Jumbo King Franchise

Franchisees participating with Jumbo King are expected to tick a few boxes, including- 

Good Management Skills

Financial Stability

Entrepreneurial Mindset

Shared Brand Values

Documents Required for a Jumbo King Franchise

A number of documents or certificates are required to own your very own Jumbo King Franchise.

Afterword

The Jumbo King franchise presents a fantastic opportunity for aspiring entrepreneurs to enter India’s fast-food market with a strong and established brand. With its growing popularity, innovative business model, and support for franchise owners, it’s a great investment for those looking to make their mark in the food industry. If you’re ready to be part of a successful venture that blends tradition with modern convenience, the Jumbo King franchise could be your perfect match.

Investing time in growing the business | Success Mantra #2

One of the most popular food franchises in India is Jumboking, which specializes in vegetarian burgers. We are creating delicious burger recipes to meet the rising demand for hygienic and nutritious burgers. Our knowledgeable staff has helped us to establish ourselves as a leading food franchise brand. Jumboking is a reputable burger company franchise that offers the greatest burgers in the country with minimal risks and a high return on investment. 

JumboKing is a well-known fast food business franchise located in India. We provide the best-experienced franchise to acquire 10x remarkable growth. Our franchise staff helps us establish a strong brand and empower the strong brand value of our fast food franchise, and our team of Jumboking takes care of everything, managing the website, marketing, and handling social media accounts.

Jumboking is one of the most popular and profitable franchises in India, which specializes in burgers. With a fantastic and successful business, our franchise has already laid the groundwork for its brand success in India. We at the jumboking franchise brand offer a well-established business model. We provide equality and hygiene in food franchises, which helps us to achieve profitable business growth. 

Unleash Your Entrepreneurial Spirit with Jumboking! 🍔 | Franchise Opportunity Explained

Jumboking Burgers, Happy Break Happy People! 🍔✨ #jumboking

Jumboking's reputation for "On-the-go burgers" and "burgers born in India" has enabled this burger/food franchise to grow quickly, giving qualified applicants the chance to start and run a business in the highly competitive quick-service sector with little initial investment and substantial profit potential. The biggest domestic burger brand in India, Jumboking, carefully looks for new ways to give its franchisees the opportunity to increase revenue while improving the customer experience. It also offers all of its franchisees initial training and continuing support.

Jumboking's burgers are well-suited to the Indian market, as they offer reasonably priced meals that meet fast-food customers' expectations. Jumboking becomes a more profitable choice as the market need for standardised, healthy fast food that is convenient to eat on the go continues to rise.

With Pune's strong economy and increasing population, franchise opportunities are abundant, especially in the food and beverage sector.  Considering fast-food franchise options like Jumboking in your city is a fantastic choice if you're looking for an excellent business with high potential returns.

Asset-light franchising models are ideally suited for modern India: they harness entrepreneurial energy without requiring massive upfront investment. New franchise formats - like cloud kitchens, mobile grooming, and online education—accelerate scaling, reduce operating costs, and allow for flexible adaptation to consumer trends.

India’s franchise industry is rapidly evolving into a dynamic platform for entrepreneurship, unlocking growth, employment, and shareholder value across sectors ranging from food and retail to education and health services. Ahead of National Entrepreneurship Day on 9th November, Dheeraj Gupta of Jumboking, India’s largest homegrown burger chain, talks about how franchising is driving the nation’s transition from one founder’s vision to millions of empowered business owners.

India is now the second-largest franchise market worldwide; franchising is estimated to contribute nearly 3 percent to the country’s GDP and engage over 5.5-6 million people in direct employment. By 2028, the industry is projected to reach $150 billion in annual revenues, driven largely by regional and national brands, which comprise 84 percent of the market.

Key industries dominating India’s franchising landscape include: Foodservice (restaurants, cloud kitchens, QSR brands), retail (apparel, convenience, electronics), education & skilling (coaching centers, preschools, digital learning platforms), beauty, wellness, healthcare, automotive (services and repair networks) and technology-driven businesses (fintech, service platforms)

Sectors like food and retail represent over 60 percent of overall franchising activity, with new-age formats such as cloud kitchens and low-cost mobile franchises accelerating the democratization of business ownership.

Longevity matters: Reasons why franchisees outperform solo entrepreneurs

Franchisees consistently achieve higher success rates than stand-alone business owners, supported by robust systems, brand equity, and ongoing operational guidance. Five key factors underline this advantage:

—Proven business model: Franchisees leverage established processes, minimizing trial-and-error and reducing time-to-profit.

—Brand recognition: Affiliation with a trusted brand attracts ready customers, differentiates offerings, and enhances market entry.

—Ongoing training & support: Franchisors provide digital training, mentorship, and operational audits, helping franchisees adapt swiftly to changing trends.

—Shared marketing power: Centralised marketing campaigns and automated content tools bolster local visibility at a fraction of solo marketing costs.

—Better access to financing & technology: Franchisees receive assistance in securing loans, upgrading digital infrastructure, and deploying innovation, which raises performance and resilience.

Unlocking value: growth, valuations & listing

As franchises scale, their asset-light structure allows for rapid, profitable expansion. Leading Indian brands have demonstrated the power of franchising to achieve widespread presence, robust margins, and impressive valuations. Brands such as Barbeque Nation, Café Coffee Day, and retail leaders have listed on public exchanges, unlocking value for founders, franchisees, and shareholders alike.

This approach offers clear advantages in today’s environment:

—Scalable expansion: Franchising enables companies to enter new markets quickly without heavy capital outlays for real estate and staffing.

—Risk diversification: Companies share operational risk with franchise partners, increasing enterprise resilience.

—Value creation for all stakeholders: As brands expand and generate stable cash flows, all participants—from founders to individual franchise owners—benefit from growth and wealth creation.

—Access to public markets: Successful brands reach IPO scale faster through franchising, providing liquidity and incentive for further innovation.

The asset-light advantage

Asset-light franchising models are ideally suited for modern India: they harness entrepreneurial energy without requiring massive upfront investment. New franchise formats—like cloud kitchens, mobile grooming, and online education—accelerate scaling, reduce operating costs, and allow for flexible adaptation to consumer trends. As the Indian market embraces urbanisation and digital consumption, asset-light strategies are powering not just company growth, but the emergence of genuine entrepreneurship across every city.

Franchising in India is much more than an industry—it is a vibrant culture shift making entrepreneurship accessible, sustainable, and value-generating for millions.

The author, Dheeraj Gupta is founder and MD of Jumboking. The views expressed in this article are those of the author and do not necessarily represent those of ET HospitalityWorld.

The vegetarian burger chain is expanding its presence in Delhi, Hyderabad and some other markets where it has recently entered, said Jumboking Foods founder and managing director Dheeraj Gupta.

Quick Service Restaurant (QSR) chain Jumboking Foods, which operates burger chains, is expanding its store network and aims to double in every two years, said a top company official.

The vegetarian burger chain is expanding its presence in Delhi, Hyderabad and some other markets where it has recently entered, said Jumboking Foods founder and managing director Dheeraj Gupta.

"We have set for ourselves a pace for doubling every two years, that is a CAGR growth rate between 40-45 per cent," Gupta told PTI. The company presently operates about 120 stores and a majority (85 per cent) of them are based in Mumbai, he added.

Jumboking entered the Delhi market 8-9 months ago and has six stores here. It has also entered Hyderabad and has some presence in Lucknow. The company, as per its strategy, would mainly focus on Delhi and Mumbai markets.

Asked about the potential of both markets for Jumboking, Gupta said: "It is a market of close to 800-1,000 stores." According to Gupta, Jumboking has now become the country's third largest burger chain.

"Specifically, in Mumbai, we are in the top two in terms of a number of stores - second only to McDonald's in terms of customer touchpoints," he added. Jumboking is in the middle of its pan-India expansions, said Gupta.

Over the sales/turnover, Gupta said it has an average business of Rs 80 lakh per store per year. Its entry-level burger is affordably priced at Rs 29. Jumboking is a cent per cent franchise brand.

"We also have to keep upgrading the business ecosystem and offer more customer discovery for the brand," he added.

Burger chain expands beyond QSR model with plans for dine-in experience across major Indian cities.

Homegrown quick-service burger chain Jumboking, which has entered into the sit-down restaurant market, on Tuesday said it plans to add 31 outlets in this category in 12 cities across the country, a top company executive has said.

Currently, the company has opened 19 sit-down restaurants with a seating capacity of 20-24 people, Jumboking Foods founder and MD Dheeraj Gupta told PTI.

"As the aspirations of our customers increase, we are now providing a 'restaurant' format with limited seating for 20-24 people at multiple locations. The response has been beyond our expectations. Customers say that 'seating was the one thing that they missed at Jumboking'. Hence, for every 100 QSR format, on-the-go location stores, we believe that an additional 100 stores can be accommodated, in the restaurant format," he added.

The company currently operates over 200 QSR format stores across Mumbai, Bangalore, Hyderabad and Delhi.

Gupta said, the sit-down stores are coming up not only in the metros, but also in tier II cities like Pune, Prayagraj, Ahmednagar, Nashik, Nagpur, Lucknow, Jaipur and Hyderabad, among others.

"We have signed up a Master franchisee for the Punjab region as well," he said.

Jumboking operates on an asset franchise model and has a capex of around ₹30 lakh per store, said Gupta.

On international business, Gupta said, the company's Dubai Master Franchisee is onboarded, and the first Jumboking store is expected to open there in the third quarter of this financial year.

Source:

Dheeraj Gupta the founder and managing director of JumboKing, took to the TEDxKCCollege 4.0 stage to share his insights on entrepreneurship and how he nurtured his business. Mr. Gupta's story is a testament to the power of perseverance and the importance of pursuing your passion. He highlighted the key lessons he learned along the way, from taking risks and overcoming obstacles to building a strong team and creating a successful brand. Mr. Gupta's journey is an inspiration to all aspiring entrepreneurs, and his message resonates with anyone who dreams of turning their ideas into a reality. He emphasized the need for persistence and hard work in the face of challenges and how a strong vision and unwavering commitment can lead to remarkable success. As the founder of one of India's most successful food chains, Mr.Dheeraj Gupta's insights into entrepreneurship are valuable, and his talk at TEDxKCCollege 4.0 is a must-watch for anyone who wants to learn how to build a thriving business. Dheeraj Gupta is an Indian businessman who established 'Indian QSRs' as a restaurant category. He is the driving force behind JUMBOKING, India's third-largest burger franchise. Mr. Gupta is a major proponent of franchising, forming solid and symbiotic relationships with individual businesses and partners. He published the book '10X Your Business: The Franchisee's Handbook to Mega Growth' in 2022. Mr. Gupta is a timekeeper; a member of the 5 a.m. club, he practises the Art of Living. Mr. Gupta likes running marathons, yoga, and reading business biographies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

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