Crafting the Final Pitch: Distilling Our Vision into a Compelling Narrative
Blog 6 - June 1, 2024
Artist: Arek & Anna Kajda - Pitch 3D Brand Illustrations 2020
This week, our team embarked on crafting our pitch deck for the final presentation. As we pored over the guidelines, a profound realization dawned upon us – creating a compelling pitch is not merely about presenting facts and figures, but about crafting a narrative that resonates deeply with our audience and encapsulates the very essence of our venture.
The 10/20/30 rule – 10 slides, no more than 20 words per slide, and a minimum 30 point font size – forced us to distill our message to its most succinct and impactful form. It was an exercise in ruthless prioritization, challenging us to identify the core elements that truly capture the heart of our Fish Box solution and its value proposition.
We recognized the intricate interplay between each element as we mapped out the components – the problem, solution, product, target market, traction, revenue model, competition, team, and ask. Every aspect had to seamlessly reinforce the overarching narrative, painting a vivid picture of the problem we aim to solve, the innovation we bring, and the potential impact we can create.
A key realization was the importance of storytelling in entrepreneurship. It's not just about presenting dry facts and figures; it's about weaving a captivating narrative that connects with the audience on an emotional level, igniting their imagination, and inspiring them to believe in our vision.
Moreover, we understood that our pitch is not just a one-way communication; it's a dialogue, an opportunity to engage our audience, address their concerns, and ultimately, convince them to invest – whether that investment is financial, intellectual, or simply their belief in our cause.
As we continue refining our pitch, we are reminded that this exercise is not just about securing funding or approval; it's about crystallizing our understanding of our venture, our goals, and our path forward. Crafting a compelling pitch is an invaluable exercise in self-reflection, forcing us to confront our assumptions, sharpen our focus, and emerge with a clearer, more cohesive vision for the future.
Jullien Lorilli T. Angcla - Mechanical Engineering 3A













