Julia is Studying

PA Mathison (American Artist, born 2003)

"Intrépide", 2025.

Acrylic on Canvas, 18 × 20 inches.

I have never related to something more

This is what Roerich's paintings look like:

remember when stanley cups were everywhere? they showed up in car cupholders, tiktok hauls, and probably even your dreams. people sprinted through targets at 7 am to grab limited edition drops. for a while, having the cup meant hydration, status, and aesthetic all in one. but now, the hype is slowing — and we’re left to ask: what was all that for?

how we got here

stanley tumblers weren’t always trendy. they were originally rugged, functional thermoses marketed to construction workers and outdoorsy types. then tiktok found them. influencers praised their colorways, size (40 oz!), and vibe — and suddenly, stanley cups became the cup.

limited drops triggered frenzy. entire aisles were wiped out in minutes. some people collected them like sneakers. others bought every color “just to have options.” the resale market exploded. some went for $100+.

but this wasn’t just about hydration. this was haul culture.

the problem with haul culture

the stanley craze tapped into something deeper: the social media pressure to consume constantly and publicly. haul videos — where influencers unbox massive purchases — normalized overbuying. it wasn’t about needing a water bottle. it was about owning the trend.

and it didn’t stop at stanleys. people started buying accessories: straw toppers, silicone boots, name tags. if you weren’t accessorizing your cup, were you even trying?

environmental impact

all that hype had real consequences:

plastic overload: despite being reusable, many stanley cups are made with plastic components. producing millions of them increases emissions and waste, especially when people buy multiple.

fast consumer cycles: the constant color drops encouraged more buying, not reuse. that defeats the purpose of sustainability.

landfill overflow: as the trend fades, many cups will be discarded — not because they’re broken, but because they’re out of style.

it’s a form of “green overconsumption” — buying reusable goods in excess under the illusion of sustainability.

the decline

like most trends, stanley’s grip is loosening. people are realizing they don’t need five identical tumblers. gen z is especially starting to question the logic behind impulse buying in the name of “self-care.”

tiktok creators are now posting videos like “things i regret buying” or “how minimalism saved my wallet.” the pendulum is swinging back.

so what now?

stanley cups aren’t evil. they are reusable. they do help people drink more water. but the obsession around them reveals a bigger issue: we keep trying to shop our way into a better lifestyle.

if we want to seriously tackle overconsumption and pollution, we need to think beyond trends. that means:

buying one good thing — and sticking with it.

not collecting items just because they’re cute.

resisting the pressure to haul for content.

normalizing “i already have one” as a reason not to buy.

final sip

the stanley cup hype taught us something important: even the “good” products can turn harmful when they’re part of a cycle of mindless consumption. reuse doesn’t count if you’re just rotating between 12 colors.

so if you’ve got a stanley cup — great. use it. love it. keep it for years. but maybe don’t buy another just because it matches your hoodie.