Hypercraft by Judith Crousen

Loungewear built for cocooning In a climate of chaos and anxiety, RE_SET brings the solution. Cocooning is happening: Humankind is staying inside one’s home, insulated from perceived danger, instead of going out.

RE_SET is loungewear for cocooning. It offers a temple to humankind in which to shelter from the harsh realities of the world.

In a climate of anxiety, softness is an increasingly important quality for fabrics but that is not the only thing RE_SET wants to distress. The choice in fabrics is consciously made, the fabrics have health-boosting benefits which have a positive influence on consumers wellbeing.

F.e. SeaCell, one of the unique properties of seaweed is that it protects the skin against harmful environmental influences, which humankind is exposed to in daily life. The substances in seaweed activate cell regeneration, which can f.e. help relieve skin diseases.

Linen fabric softens with each wash, which makes it more comfortable through time (linen’s moisture absorption qualities grow with each laundry). RE_SET will not be using regular linen but the Linen of Alexandra Stück, the Linen fabrics are infused with different remedial herbal scents to make the wearer feel calm. The therapeutic scents stays into the linen fabric for up to six months. The calming scents will be released by body warmth, touch or movement whenever the fabric is used and will have a positive influence on the consumers wellbeing.

Padded quilts offer to envelop and cocooning comfort, and versatility is offered in each one of the designs which will maintain the ease of movement.

RE_SET creates a sense of enveloping duvet-like coziness with minimalist quilting textures and soft wadding qualities, marking homely comfort as the ultimate for all-day luxury.

Materials

SeaCell

There have been some developments within the choice of materials, RE_SET started with Organic Cotton Twill but wanted to use more of an innovative and sustainable choice. According to research, the new alternative to Cotton tends to be SeaCell. SeaCell is a fiber that is produced the same way as the cellulose fiber and can be mixed with any fiber.

The feel of SeaCell is soft, supple, breathable, and light. One of the unique properties of seaweed is that it protects the skin against harmful environmental influences, which humankind is exposed to in daily life. The substances in seaweed activate cell regeneration, which can f.e. help relieve skin diseases.

The end product is 100% biodegradable, OEKO TEX confirms SeaCell follows sustainable practices. The plant is harvested by special machines that do not cause any damage or harm to nature and the seaweed is dried naturally, which means there is no use of pesticides during the process.

Linen 

RE_SET will use 100% Linen. The fabric is matte and has a beautiful unregular relief which makes every garment look different from each other. Linen is a very breathable fabric, which regulates the body temperature. The linen garments will be made in a plain weave.

The flax plant, from which linen is made, can grow and thrive without the use of excessive pesticides and irrigation. Linen is also biodegradable, recyclable, and sustainable. The fabric softens with each wash, which makes it more comfortable through time (linen’s moisture absorption qualities grow with each laundry).

Alexandra Stück’s Linen fabrics are infused with different remedial herbal scents to make the wearer feel calm. The handwoven linen fixes the therapeutic scents into the linen fabric for up to six months. The calming scents will be released by body warmth, touch, or movement whenever the fabric is used and will have a positive influence on the consumer’s wellbeing.  

Boro recycling method

The conscious approach of RE_SET applies to the recycling process which is similar to the Japanese “Boro”, where flaws or rips will be reconstructed and spare fabric scraps will be mended or patched together out of economic necessity. Such Boro will be handed down over generations, eventually resembling a patchwork after decades of mending.

When consumers outgrow the garments or do not want them anymore they can also return the garments. Since most of the materials and embellishments will consist out of 100% compositions, they will be easy to recycle.

Care Label

When consumers have the garment delivered at home they can enter the virtual platform through a QR code on the QR code label. The label will be placed at the start of the sleeve right above the wrist, which will be easy to scan with their mobile phones when they are laying down in their lazy chair at their homes; lounging.

Colors

Today, colors are not imbued with quite as much meaning. People choose colors for their clothes based on their personal preference, rather than the meaning behind the colors. However, different colors have different effects on both the body and mind.

The colors of the garments of RE_SET will be in green, white, grey with red details. The color green stands for soothing nature and is in contrast with the white and grey which represents the cold and grey era we live in. According to research, these colors have a positive effect on the emotional wellbeing of consumers, grey and white work f.e. soothing and refreshing. While green has a comforting effect. The red details will provide as a mood booster which will influence consumers’ energy level in a positive way.

Prints and placing