Jody Fisher

It’s COLD. I saw a story on the news this morning about people’s water pipes freezing and bursting because of the extreme temperatures, flooding kitchens, bathrooms and the storerooms of local businesses. The result was property damage, insurance claims and lost sales. I feel for these people, no doubt, but I also wondered: couldn’t some of that have been avoided with a little planning? Winter…

PR campaigns are like vacations. Good planning makes them truly impactful.

I was on vacation last week, blissfully sitting on a beach. It was calm and peaceful. Hours from anything, I was able to recharge. But getting to that nirvana took a ton of planning. In addition to just booking the trip, we had to pack, get in the car and drive, get on the ferry, get off the ferry, stop for lunch, roll into town, meet the owners of the rental house, move in, unpack, tow all our…

When you're chasing success, there are a few things you can't afford to do.

When you’re chasing success, there are a few things you can’t afford to do. These are seven of them: Stay detached. Hire a consultant, put your feet up and expect the results to come rolling in. Why should you have to work? That’s why you hired someone! Don’t read. Newspapers are for losers. Get all your info on facebook and twitter. If it’s on the Internet it’s got to be real. Keep everyone at…

Feeling stuck? Here are three ways to break out of your rut. #Creativity

Remember when you first started that new job or project? Remember how excited you were? The ideas flowed! The adrenaline pumped through your veins! You skipped lunch because there were meetings to be had, phone calls to return, emails to write! Things were happening! Fast forward to six months or a year later. You’re settled in and comfortable. Things have become more routine. You might even have…

I have a compulsion to be organized. Here are Three tools for keeping me that way.

I’m mildly OCD. I say this with no disrespect to people who struggle with Obsessive Compulsive Disorder every day; folks who can’t leave the house without performing a ritual or those who get stuck in a cycle of arranging their pencils on their desks. My compulsion is that need to feel organized. Few work tasks exist that I can accomplish without first putting it on a list or recording it in some…

When things go right, I believe we have the people who surround us to thank.

There are lots of opinions about life and how long – or not so long – it is. Days can sometimes feel like weeks, and years can go by in a flash. Along the way, we struggle, sometimes an awful lot. Some of those struggles are big, some are small. Some are for trivial things, others are for literal life and death. We lose a bit. We win a bit. Hopefully, we give back more than we take. Every once in…

The new iOS10 has some great new features. But the best one is a secret, personalized for every user, and yours can only be found by you. Here’s how I found mine. I’m a geek. If you read this blog, you know I love tech, gadgets and toys. I get my greasy, adolescent-fantasy hands on anything I can play with. If it’s new or different, I am magnetically attracted to it. An eternal kid. After…

The start of a new school year has had our house buzzing, stocking up on classroom supplies and snacks. As I desperately cling to summer, the rhythm of our weekly routine has changed. Time is moving us – like it or not – into the next season. I choose to embrace it. With that progression comes a new perspective on everything around us. And so I thought it was as good an excuse as as any for…