Bud Light: a time where democratization did not work
Brewing giant reports sharp drop in quarterly revenue following backlash over promotion with transgender influencer.
Bud Light beer company decided they would bring on Dylan Mulvaney a Transgender Tik Tok star with 10.2M followers thinking it would bring on more revenue for their company and resulted in Bud Light losing $1 Billion in sales. (https://www.ctvnews.ca/business/bud-light-boycott-likely-cost-anheuser-busch-inbev-over-us-1-billion-in-lost-sales-1.6789547)











