The Jealous Strategist

Looking for a socially-savvy employer? Try ePrize, a tech marketing firm. They took to Instagram as a way to offer their former intern a job at the company.

Looking for a state-of-the-art performance arts digital experience? The Berlin Philharmonic is leading the way with its Digital Concert Hall, a portal allowing subscribers to experience the orchestra's concerts via a streaming broadcast. These online broadcasts are helmed by leading directors and use six remote-controlled HD cameras. Beyond the live streaming, the archive is available to watch back these full concerts. This is a model other performing arts centers should be looking to emulate. 

"Unveiled today by Coke exec Pio Schunker, who serves as senior VP of integrated marketing communications, the new campaign spans 61 URLs," reports AdAge.com.

Arts Marketing Association, a non-profit supporting the people who bring art and audiences together, have launched a new digital resource for arts marketing, Culture Hive. It promises to collect key case studies, research, articles, and more.

Impressed to see Comedy Central bringing the concept of a comedy show to the Age of Social Media with #ComedyFest. "The festival will take place almost entirely on Twitter, with comedians posting video snippets of routines and round tables and posting jokes using the hash

Dove knows how to generate buzz with its advertising. Its latest video reminds us how a smart message can bring a tear to the eye and 1 million + views on YouTube. The ad's premise is unique: conduct "a compelling social experiment that explores how women view their own beauty in contrast to what others see." It only took this video three days to generate the high view count.

Take one part Shakespeare, two parts digital savviness, and you get New York Shakespeare Exchange's $50,000 Kickstarter-funded video project. The organization will create 154 videos inspired by The Bard's sonnets. This video series will take us up to Shakespeare's 450th birthday.

Wondering how to inspire (and harness) social media chatter about your Broadway show? Just look to "The Book of Mormon" and their ongoing social media-focused advertisements. In Sunday's New York Times, you'll see a two-page ad pushing a giant hashtag and highlighting various tweets from fans. Great move, Book of Mormon!

This either marks the moment that Instagram jumped the shark or was given a nod from the media elite. I can only see the positive in an Instagram photo making the front page of the New York Times this morning.

Holy Shatner! The aerospace industry wants to run a PSA before in movie theaters before J.J. Abrams' film Star Trek Into Darkness and they've taken to crowd-funding to get it made. They ended up surpassing their $33,000 goal. It certainly helps to get a show of support from Star Trek alum.

While Starbucks admittedly hasn't quite figured out exactly what to do with its social and digital customer data, it's making strides. They are now using loyaly card data "to segment consumers and set up business rules based on purchase behavior, then pumps out offers immediately to them, often via their mobile devices. In the past, that purchase information may have only been available on a weekly basis."

Recognizing the importance of digital publications and social media influence, Princess Cruises invited Cruise Critic's editor-in-chief, Carolyn Spencer, to help float out its newest vessel, Regal Princess.

TonyAwards.com in association with IBM, has launched “Spotlight On,” a "web program" featuring digital content about this season’s musicals and plays that are eligible to receive awards during the 67th Annual Tony Awards.

"It forced us to say, 'Hey, we have these features that exist in one place but not in another, and we have to remedy that,'" said Facebook's Product Manager, Josh Williams.

It's great to see brands understanding the need for strong social media efforts, and Weight Watchers has been embracing the mindset since 2008 via MySpace. "It is actually a crucial part of it. We were pretty much a born social brand, a community from the start. So, the ultimate goal of the company is to really help people to adopt and sustain a healthy way of living for life," said Weight Watchers vice president of social media, Lee Hurley.

The Academy of St. Martin in the Fields, an English chamber orchestra, based in London, is helping bring classical music into the digital age by way of Google+. The musical group is led by music director Joshua Bell—one of classical music's leading violinists. The Academy is leveraging its recognizable director and kickstarting its Google+ presence with a Hangout featuring Bell later this month.

NPR is looking to ignite passion for public radio in the "under 30" demographic with a new campaign, part digital and part brand makeover. NPR Generation Listen is described by the network as "a movement to better connect and bring you into our NPR community. If we've lost you since your toddler days, we want to bring you back into the family. And if you've never heard of us or think "meh" when you hear NPR, we want to invite you to our public radio party."