Jayson Payne

Designed with Nick Reilly-McVittie at With Projects, Inc. under creative direction of Jiminie Ha.

Designed at With Projects, Inc. under creative direction from Jiminie Ha.

Designed at With Projects, Inc. under creative direction from Jiminie Ha.

This flag examines a contradiction through the juxtaposition of spontaneity and intention. The wordmark uses the characters located at the resting place of your fingertips in contrast to a crafted, elegant typeface hand-sewn onto a nylon banner.

Album art for a compilation of released and unreleased material arranged by Six Finger Hand for live broadcast on 88.9 FM KXLU.

NEULI appropriates imagery from a common sales and packaging catalog known as ULINE. It acts as an ode to Marcel Duchamp and the readymade in modern context.

Designed at With Projects, Inc. under creative direction of Jiminie Ha.

Primaries is a study of compositions determined by blacktop games found at various school yards. From an overhead perspective, blacktop games in relation to each other form unique geometric layouts dictated by the school setting. Influencing factors of the compositions include the amount of space, the amount of children using the blacktop games, and the age of the students using them. Once scale is removed as a defining factor, each composition blurs the boundary of design and utility.

Designed with Nick Reilly-McVittie at With Projects, Inc. under creative direction of Jiminie Ha.

Identity and art direction for a surfboard traction brand. The brand’s aesthetic revolves around the idea of OCTOPUS as more of a secret society rather than a company. Design concepts and elements look toward unreleased government documents, historical propaganda, and other secret organizations.

A proposed design for a cookbook containing recipes pertaining to edible flowers. The project entailed the creation of a cookbook that covered an unconventional topic, in this case edible blossoms. 

The three novels covered had the common thread of insanity within their themes, offering a chance to experiment with an overwhelming layout and taking a maximalist approach. Remnants of the original book covers are torn revealing the redesigned covers underneath, a reflection of the different forms of insanity beneath the surface of each novel.

The signage concept examines the definition of contemporary art. With modern art being virtually formless, the signage acknowledges the flexibility of contemporary art by labeling everything as an art piece. This self-aware approach takes art descriptions, typically only pertaining to showings of work, and uses them as a form of signage and way finding throughout the museum. 

Also shown: Invitation Mailer, Handbill and Exhibition Decal

A large format design displaying the multitude of events that occur over the course of sleep. Each phase of sleep (NREM-1, NREM-2, NREM-3, REM) is broken down into three segments—Brain Activity, Psychology and Physiology to juxtapose data analyzing the body and mind. A manipulated image accompanies each micro-event showing the viewer an analogy of the gradual changes taking place during sleep. The sleep cycle repeats five times, so the design was formatted to a cylinder to symbolize the cycle’s repetition.

A concept for the 2024 Olympics to be held in Denver, Colorado. The main element driving the aesthetic of the work is the altitude in Colorado. At an elevation of approximately one mile above sea level, oxygen becomes sparse, making physical activity difficult for athletes. This idea is carried into the design through thinning of line weight representative of oxygen.

Identity for an archive that documents various sacred music groups in the Los Angeles area.