ARTG 476

Ourshot – Canada’s COVID-19 Vaccination Campaign.

Client Name: School Project. Date completed: November 11th, 2021. Your Role: Art Director, Designer.

Project description

According to Health Canada, the cumulative percentage of people fully vaccinated with a COVID-19 vaccine was 71% as of October 2nd, 2021.

The reason for this is that many holdouts say they’re concerned about the safety and side effects.

As a result, I built the Ourshot campaign, which has three main missions:

Provide trusty and valuable information on the COVID-19 vaccine;

Encourage hesitance to get the vaccine;

Transform data and numbers into easily digestible information.

Research and Analysis

Did research and analyzed data about the COVID-19 situation in Canada.

Try to understand the holdout’s issue.

Politely asking people who have relatives or friends is hesitance.

Research about the myths about COVID-19 Vaccine, specifically on social media.

Look for campaigns that have similar issues.

What the government has done?

Design Process

Research & Ideation: Understand and empathize with the hesitant struggle.

Brainstorm & Exploration: Make a list and try out what element works to pursue the goal of the campaign.

Create a visual identity of the project.

Design: Start creating visual graphic materials.Feedback and revision.

Design Solution and Deliverables

A visual representation can connect people, as a person who is living and contributing to Canada: Logo and theme.

A Series of posters help catch the audience’s attention.

A series of carousels used for social media: An effective way to approach the nowaday audience.

A syringe prototype – Something fun that people can learn and play with.

A mobile app – Handy and always ready when you need it.

Special Circumstances

The difference in culture, barrier in language.

Most of the holdouts are elders or people who circled themselves with misinformation about the vaccine.

What I did:

An enormous amount of research.

Avoid the tedious traditional data supply method.

1. Project title “Ourshot” – COVID-19 informational app.

2. The Challenge

Encourage people to get the COVID-19, especially the anti-vax.

Provide easy-to-understand vaccination information.

Delivering vaccine-related information to people is a challenging task. Therefore, avoid showing too many words once at a time.

Integrate learning with playing.

3. The Approach

A handy app can be accessed anywhere.

Fun and easy to use.

Connection, solution, information.

Visual elements.

4. What I did

Mockup.

A mobile app.

Tool: Adobe XD, Webflow.

1. Project title “Monster Energy – Unleash the Beast” Package Redesign.

2. The Challenge

Approachable to new customers while maintaining the brand's loyal supporters' recognizable character - who have been consuming the beverages for years.

The current package has a lot of information and details, which makes it seem cluttered and unappealing to customers.

For a certain amount of customers, the new packaging design appears to be aggressive with a jumble of text and embossed graphics.

3. The Approach

Redesign the logo to make it less obtrusive and more appealing to a wider range of consumers.

Get rid of all the embossed textures in the current design. Simplify the design.

Using only three colours: Black, one colour to define the flavour, and white for the new logo.

4. What I did

Logo.

Package.

Tool: Illustrator, Photoshop, Lightroom.

1. Project title “UTMB – Beat yourself” – Poster Design.

2. The Challenge

Promote and encourage people to attend the UTMB event.

Inspire others to overcome their fears by telling the story through the poster.

Keeping the design relevant to the current UTMB campaign’s theme.

3. The Approach

A poster with a unique layout: sync the audience’s point of view with the poster’s perspective.

An interesting colour combination between UTMB’s blue and hot hue (red and orange).

Realistic illustration style helps the figures appear to be relevant to the audience.

4. What I did

· Logo.

· Website.

Visual Identity

Mood board

I have always wanted to work for a big corporation as a designer, it could be Spotify, The Futur, Apple, Starbucks. Recently, I discovered that Microsoft is an ideal workplace for me to explore valuable things in my design path. The designer team at Microsoft designs solutions to help users and organizations on the planet to achieve more. Their team collaborates to create innovative, inclusive Microsoft experiences centred around meaningful design that reaches millions. Having the opportunity to work at Microsoft is my dream. I don’t know what I will learn in particular. However, I do realize that I will certainly acknowledge precious and valuable skills that I can’t find anywhere else.

2. Links I will use in the portfolio

Resumé.

About me (Name, Portrait, Self-information).

Social Media (Behance, Dribbble, Instagram).

Work (Purpose of the project, Objective, Approach, Project duration, My role, Final product overview).

Contact.

3 & 4. The projects I will showcase in my portfolio and what should I fill

a) Praxistech website

Write a rationale (Define the goal, Problem-solving).

Wireframe.

Redo some mobile pages.

Create a structural system for spacing and font size.

b) "OurShot" campaign.

Mockup.

Polish Final Product Overview.

c) Fairway Market Identity Design project.

Rationale

Rationale.

5. Platform to build Portfolio

WordPress.

6. Domain name

jasonduong.com

7. Wireframes

This portfolio belongs to Pawel Nolbert - a colour artist & image-maker from Warsaw, Poland (http://nolbert.com/).

From my perspective, this is not the best portfolio out there. However, it is the one I found resonates the most. Nonetheless, when looking at the portfolio, I know it is possible to achieve this level of portfolio design, not the luxury and flashy one created by the design agencies.

1. Layout and Hierarchy

I appreciate how the designer demonstrates his works following a structural visual hierarchy and consistent layout. The white space is being used effectively in this case. There is even a whole section to introducing himself at the very top. When the audience visits the designer's page, the introduction gives them a great initial impression of what he's doing.

2. Consistency

Despite showing varieties of work, the designer manipulates them to look consistent in colour and theme. I had a hard time organizing the pieces for my portfolio: How can I make the page look eye-easing? Does black background suit the portfolio theme? Pawel uses a proper thumbnail size and an attractive colour palette to ensure that all the works seem cohesive and connected.

3. Simplicity is the key