All of their pieces are still hand made but the bespoke range is just the one of a kind bits.
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@jacksoniredalefmp
All of their pieces are still hand made but the bespoke range is just the one of a kind bits.

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Furniture
another area that i have looked at is furniture and trying to find companies that create one off pieces rather than mass produced for the consumer market like ikea. i found a company called Pinch who have a bespoke range that is all one off pieces that they create using old techniques and no mass produced elements at all. They are a thriving business and i like that fact that there is still demand for this and the is value in the process.

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Sean Freeman - Hand Rendered Typographer with a modern twist
Sean Freeman is a self-employed typographer who still creates his work though the hand rendered style. My dad worked with him on a Sony pitch so I managed to talk to him about his work during lunch when I visited my dad’s office. He was very interesting to talk to about how the end product is created using more modern techniques however he always started off creating his fonts using graphic curves and drawings. I talked to him about other typographers and if they worked in the same way as him using old techniques at the beginning. His response was for typographers with the modern technology it is not natural for them to reach for a piece of paper and a pencil but their laptops instead. He felt that a lot of beneficial techniques were being lost and he could see in work being produced today are suffering because of it. So he felt that there is still so much value to be found in the old techniques especially when it produces better work when used.
Replacement
My research is to do with old and dwindling crafts that were once valued so highly which are being replaced by the technological advancements that are being made today. I see it as a real shame that job, which was previously done by people, are now mass-produced by machines. it may be the cheaper alternative but when looking for the quality it is the products created and made my hand which holds the real value.
I started off my research by looking at certain industries within the art world that were being affected by the inclusion and development of machines and computers. I started with hand painted signs industry that have been affected drastically by the invention of the vinyl print machines which churn out the same old banners for every shop in the high street. A lot of sign artists threw in the towel at this point as a machine could complete their job. From this I watched the documentary and read the book called sign painters by Faythe Levine and Sam Macon. It followed still active sign painters from all across America and the way that their talent and business is still appreciated and no machine can take over their work as the end product is not the same. It was really interesting to get the view of the industry from these interviews recorded in the book and the fact that painted signs were still wanted as they stand out from the vinyl prints which had taken over the shops with there boring advertising.
SIGN PAINTERS (OFFICIAL TRAILER)
Another video I watched was ‘Jack Daniel's meets The Sign painter’ which was a short three minute video about Derek McDonald who works for Golden West Sign Arts. I was interesting to see the two different ways that the hand signs are created. The two pieces that he creates were on wood board and then on a car door. It was really interesting to see the techniques used and the work rather than it just being churned out of a machine on a plastic sheet.
Jack Daniel's meets The Signpainter

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Hand painted sign I see as art even the worn away ones that you have to look really closely to see. It is these that live longer than the vinyl prints and also give you an insight into the past to see what the area was like. For example the old cinemas sign in Kingston to show where the old cinema was, it has now been turned into the horrible places called oceana. So it is these dying arts that are being eradicated by the involvement of machines that I feel show have their say rather than go out quietly and I like the fact that they are still valued within the art world.
From the sign painting I also looked at hand rendered type that is still used today although a lot of it originates from computers then transferred into hand written text. It has found its own niche in the world where as other skills and crafts haven’t yet. After looking at Michael Perry and his book ‘hand job’ which focuses on hand rendered type and it recent resurgence which steps away from our digital age and typed fonts. The book collects fifty of today’s most talented typographers who draw by hand and gives great examples of their work as well as an insight into the way that they work. I see this as another part of the graphic world that has slowly died out through the introduction of other machines and computers. But recently has become more and more popular. It was also really interesting throughout the book to see the tool and studios that the designers and artist’s work, I like this insight to the old ways of working rather than just sitting at computer all day. From looking at these different techniques and methods I need to start to think about what I want to communicate about this topic whether that is the difference in value between mass produce and one of a kind produce. Or if it is the fact that old crafts and techniques are still used and valued just not on such a larger scale.
As I have been thinking about what I want to communicate I started to look at the advantages of the digital age compared to the skills that were used in the past.
I can see the advantages of using computers and I think they are amazing and have helped produce and develop the communication industry. However I do feel that some of the old techniques are being lost which I see as disappointing wrong. They shouldn’t be lost as there are still valued and create effects and kinds of work that could not be produced through a computer screen or any other modern day method. However there are many crafts that have diminished through lack of demand. For example do we really want a vast army of thatchers when we have a tiny number of thatched houses? So I don’t know if I would go so far as to say that they are dying out but dwindling as many crafts are still in business but on a smaller scale. I would find it really interesting to go out and experience these dwindling crafts and skill to see what they are like and the way they are still practised today. As an idea I could take short courses that teach you the basics of techniques like cobbling and blacksmithing. I want to know if it is easy to gain these skills or not; maybe try and find out the reasons why these crafts and methods are dwindling and some how present my findings.

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Power of Making
Looking at the differences in both skill and quality between hand made one off items and factory mass-produced things I see as a main point in this research. Factories churn out the same product that could have been created through these dwindling artisans that I am focusing on. It would be interesting to find out peoples opinion of hand made goods and why they see them are more valuable than machine made objects even though in some instance they could be exactly the same item. I personally think it is the personal choice of the maker and the fact it is created with someone’s hand so it has been moulded that makes them more valuable. It is as if the artist is creating their own kind of niche area of the market and from there producing one of kind pieces that are seen as more valuable.