How to Design a Blog â Tips For Starting a Successful Blog in 2020
When I started my first blog, I didnât know a thing about how to design a blog or get traffic. In fact, I didnât know anything about blogging. I started off with one goal - to build a great blog and start writing blog posts that will get me least 10,000 visitors per month, preferably in less than 6 months.
But I
had no clue how to go about doing it. At that time, getting even a 1,00o
visitors looked like a tall mountain to climb. If you are a new blogger who has
just set up a blog, you will know what Iâm talking about. I had to go through a
lot of failure to learn how to design my blog the right way â to start a successful
blog that would get a lot of visitors every month and help me make a solid
passive income.
I will
be honest with you. It was not easy. Itâs not easy even today. But it isnât
impossible either. To design a grow successful blog, there are specific actions
that you will need to take consistently.
Key Steps In Designing a Blog
Research your blog niche thoroughly
Understand you blog
audience
Plan your blog content and
publication schedule carefully
Write some GREAT original
blog posts
Promote your blog every
way you can
Build relationships with
other bloggers in your niche
And, the toughest part -
keep doing all of this consistently â year after year
Did I
just manage to scare the blog out of you? I hope not.
If you
are still reading this, you have passed the 1st part of the bloggersâ
test. There is hope for you as a blogger. Heck! You might even become a
successful, full time blogger.
The image a lot of new wannabe bloggers have about blogging is this â a carefree blogger lounging in a beach chair, churning out money-making posts while sipping cocktails and throwing a Frisbee for a golden retriever to chase, without missing a beat â or making a typo.
Now,
that may be a cool picture for your vision board. But the reality is a little
different, my friend!
Before
you can get anywhere close to living your dream life (if it matches the picture
above), I really must pull your pretty little head out of the clouds a little,
to address the initial hustle part that blogging gurus (conveniently) fail to
mention.
I donât
mean to scare you away. If you stick with me, you will start seeing amazing
results (refer the picture above). You can thank me later!
So,
where were we? You need information on how to design a blog and how to get tons
of traffic, right?
When I
started blogging, I used to read every article I could get my hands on -
looking for tips for starting a successful blog. I made a lot of mistakes and
lost a lot of money. After a lot of trial and error, I finally managed to
refine my blogging strategy into a few actionable steps that actually got me results.
Designing Your Blog - What To Expect
I am
going to show you those steps here. If you follow them and improvise as you go,
you will start seeing results quickly. You may have to put on hold, your plans
to work from a beach, for a bit. But this is the best way for you to design and
grow your blog quickly into a long-term business.
So, hereâs
what you need to do to design your blog in 2020 in such a way as to get maximum
traffic, quickly.
I want
to mention here that I wonât be explaining the technical part of creating a
blog here. If you need help in getting started â from selecting your platform
to picking you domain, getting hosting, installing WordPress and a suitable
theme, you can check out my step by step guide here.
Step 1 In Designing Your Blog - Audience Research
âI
canât write without a reader. Itâs precisely like a kissâyou canât do it
alone.â
If you
want to really succeed as a blogger, before you do anything else, you need to
identify your readers and understand their needs and problems. Only then you
can help them by creating high quality content to address their needs.
This is the most important step in designing your blog. So, I will break it down into smaller sections, and take you step-by-step, so that you get it right. Do this wrong, and you can kiss your blogging dreams goodbye.
If you
already have a blog, you probably have done this exercise already. But hereâs
the question. Have you done it correctly?
Most new blog owners, when they start creating their blogs, seem to think that doing a basic niche research is good enough to ensure success.
Some
donât even bother to try to understand the profile of their future readers before
churning out blog post after blog post, hoping that somewhere, someone will
hopefully read, like and share what they write.
You can
avoid a lot of future heartburn if you take a little time to create a target
reader profile initially. That way, you will have a clear idea as to who can
benefit from your blog content.
Even if
you have no idea about how you are
going to create content for your blog or how
you are going to drive traffic to your blog, it doesnât matter at this stage.
Just focus on understanding your audience â their likes and dislikes, the
problems they are facing (for which, hopefully, you can provide a solution) and
their aspirations â and you will do
just fine.
Try to
be as specific as possible. For example, your ideal reader could be a â35-year-old housewife who is trying to raise
her young kids, while trying to build a passive income through online
opportunitiesâ.
By now,
youâre probably wondering â âHow on earth can I do all that profiling? I have
no clue where to start!â
Donât
worry. I will take you through the exact steps you need to follow, to create
profiles like a professional. But before that, there is one more thing you need
to do.
2. Find
Out Where Your Potential Readers Hang Out
Before
you can even think of attracting your target visitors to your blog, you have to
figure out where to find them.
There
are different ways to do it. If yours is a local business - like an offline product
or service â you may have to meet people directly, to effectively connect with
your target audience. Â You could go to local
meetings or conventions that your potential clients frequent.
Another
way â for both online and offline niches - is to find the most popular blogs in
your niche. All you have to do is, type âtop blogsâ on
Google.
Once
you get the search results, start keeping track of these blogs â preferably on
a spreadsheet. That way, itâs easy to update your list with all important
details you find in the future.
This
spreadsheet will play a very important role later in driving targeted traffic
to your website and also in building backlinks. So, do this exercise as
thoroughly as possible. Create one column to track if the blog allows comments,
and another column to track if it allows guest posts. Now you have a powerful
tracker to help with build your blog traffic and do off-page SEO like building
backlinks for your site.
To
check if your target blogs allow guest posts, simply type â guest
postâ on Google.
Now
itâs time to go deeper with your audience research. Check each blog
individually. What you are looking for are signs of activity or traffic. Look
for things like the number of comments, how recent they are, frequency of
comments, social shares etc. on each blog post.
Start
adding the best blogs in your niche - that fit your criteria - to your list. These
should ideally be blogs that your target readers visit frequently. Your goal is
to get these people to visit your site.
Once
you have around 50 blogs identified, look for forums relating to your niche. Repeat
the process you followed earlier. Simply type â forumâ on
Google.
Once
you have your search results, create a separate section (for Forums) on your
spreadsheet. Like you did earlier, go through the top forums and look at the
number of active members and check the level of activity â like the frequency
of posts, popularity of posts and comments etc.
Once
you have a general idea about what your ideal readers look like (psychologically
and behaviorally - not physically đ),
where they hang out etc., itâs time to move to the next step and create your
reader persona.
3. Create
Your Ideal Reader Persona
This is
a very important step. Do it well and you will be able to create powerful,
magnetic content that pull visitors to your blog.
What
youâre going to do now, is to create an imaginary reader persona â based on the
audience you defined in the last step - so that you can customize your blog
posts to meet that personâs needs.
Now, why exactly would you want to do that?
Have
you ever noticed how some ads seem to reflect the exact same emotions you feel
in certain situations? They not only seem to be able to read your feelings, but
also create certain emotional responses in you - like happiness, patriotism,
nostalgia - each time you watch them.
Top ad
creators know the exact words to use to trigger these emotions in their
audience. They are able to do this because they thoroughly research their
audience first and then create an imaginary persona. If you want to create content
that helps somebody, you need to understand them first - who they are, what
they do, and the problems that they are struggling with.
The
Tools and Resources for Audience Research
Here
are some methods you can use to research your target audience:
Tools like SEMrush can
provide really valuable information to help you. I use it a lot for my audience
research. Another great site is Alexa.
You can also check out
forums (online or offline) where your target audience hangs out. For example, Warrior Forum is a
good place to study people interested in Online Marketing. Similarly, if your
niche is Personal Development, you could check out Uncommon Forum.
Another cool method you
can use is to post surveys using online tools like Survey Monkey.
You can get a lot of
great information by posting polls on Social Media groups, where your target
audience hangs out. Link these polls to giveaways or competitions and you can
get some great results quickly. There is a tool that I us. Itâs called PerkZilla. You
can check it out here. Another such tool is AdPow.
Irrespective
of the method you use, your goal should be to understand your target audience
really well. Try to get an idea of their demographic details like age, gender,
hobbies, profession, values, beliefs, main concerns, aspirations etc.
Once
you have completed the exercise, the next step is to give your reader persona a
name. This will help in making the exercise more realistic and effective.
Try to
be as detailed and specific as possible. For example, when you pick an age for
your reader persona, pick one number - say for example â32 yearsâ, rather than a
range like â25-35 years old.â
Your
aim is to have one specific person â rather than a group - in mind when you
write your blog posts. That way, your content will better resonate with the
visitors to your blog.
Start Building Your Audience
Now
that you know what your ideal reader looks like, letâs look at how we can get
them to visit your blog. Even though your end goal is to generate a lot of
traffic to your blog, itâs better to start by focusing on a few loyal followers
or fans to begin with.
There
is a reason for this. If you are just starting out, you need a lot feedback and
support to help your blog grow. You will make mistakes. The only way you will
be able to correct your mistakes and improve your blog is with the help of
honest feedback from your readers.
Engaged readers or followers will give you feedback about the quality of your content. They will tell you when your posts resonate with them. They will also let you know when they donât like your content. More importantly, they are also more likely to buy a product or service you promote through your blog. In short, they will play a vital role in the growth of your blog.
You can
also use the feedback you receive to improve your reader persona, and ultimately,
the quality of you content. Do this consistently and youâll start seeing a
rapid growth in your blog traffic.
First,
you need some content on your blog - the type of content, that will not only
help bring in tons of traffic to your blog, but also help build your brand as
an expert in your chosen niche. In the next section, you will learn how to
create the right type of content that will help you achieve your traffic goals.
But before
you start, I suggest you check out some these blog posts. They will show you
how to create powerful content using laser-focused keywords. Doing that will help
establish you as an authority figure in your niche. It will, in future, also
help you make a lot of money from your blog.
Pick
The Right Blog Niche That Will Help You Make A Lot Of Money
Do
Keyword Research Like A Pro To Drive Huge Organic Traffic
Write
Blog Posts That Will Turn Your Visitors Into Loyal Followers
Monetize
Your Blog Posts With Affiliate Programs That Will Pay You 1000s of Dollars In
Commission
If
youâre ready, letâs move on to the next step, shall we?
Step 2 In Creating Your Blog â Content Strategy
âOur
job is not to create content. Our job is to change the world of the people who
consume it.â
Create The Right Type Of Content
As a
new blogger, youâll probably have limited resources at your disposal. If time
and money are limited, itâs important to choose the right content strategy.
Donât create
a lot of content in the beginning and then wonder why no oneâs coming to your
blog to read your posts. The âIf you build it, they will comeâ
era of blogs is over. Now you have to promote your blog heavily to make it successful.
To
begin with, you may not have the time to promote your blog as much as you want
to. You will be spending all your time trying to get your blog off the ground
and also creating some high-quality content.
There
is a smart strategy that will help you create content AND promote it at the
same time. You can even get some SEO done while you are at it â all in one smart
stroke!
Start
by creating just 5 high quality blog posts. The reason I donât suggest writing
a lot of blog posts in the initial stages is, since your blog is new, and you
donât have any visitors, there is no point spending all your time writing posts
that no oneâs reading.
Since
youâre going to start with a just few articles, itâs important to pick the
right type of post that will help you build your traffic quickly. Focus on writing
blog posts that will get you high quality backlinks and help you build
relationships with top influencers in your niche.
The
first type I would recommend is what is known as a Roundup post.
Iâm
sure you can guess what a Roundup post is. You simply round up content from
different sources and create unique content with it. These types of posts are excellent
for building backlinks, improving your SEO and for generating tons of traffic
through social media shares.
The
most effective way of doing this is to identify top bloggers and influencers in
your niche and then ask them a question. For example, âWhat is the one most
important thing that helped you become successful in your area?â This is, in a
way similar to the strategy of interviewing experts on YouTube to get traffic
to your channel.
Once
you receive replies from the experts, you essentially consolidate their advice
or opinions in the form of an article.
Creating
content this way is quite easy because most of the points come from the experts
and all you have to do is to put it all together and maybe format it into a
blog post.
The
best thing about these posts is that many of the authors themselves will take
an interest in promoting your blog post. Like I said earlier, it is a great way
to get loads of blog traffic and some high value back links from their sites.
Another
type of blog post that can bring in some quick wins is known as an Ego Bait
Post. Letâs take a look at what that is.
In this
type, you create a writeup on how an influencer or a high-profile blogger changed
your life or solved a big issue. The idea is to make the expert look good and
describe (in a sort of case study fashion) how valuable their influence was in
your success. It is essentially a form of free unsolicited testimonial for the
expert, packaged as a blog post.
Once
you publish the post, the next step is to contact them and share your post with
them. If they like your blog post, they may promote it themselves or maybe even
link to it. For them, it is free publicity. For you, it can mean a huge
increase in your blog traffic and some high-quality backlinks. Win-win!
Step 3 â
Promoting Your Blogs & Building Backlinks
âContent
builds relationships. Relationships are built on trust. Trust drives revenue.â Â Â Â Â Â - Andrew Davis
Since
we are talking about quickly building your traffic, and starting to make a
passive income, I suggest that you use Guest Blogging as your core traffic and
backlinking strategy.
The
first step is to look for popular blogs in your niche that have a huge
audience. This is your target audience and your job is to try to persuade at
least a part of this reader base to visit your blog. You will do this by
writing guest posts for popular websites.
The way
to approach this is to find a topic that is likely to interest a specific set
of readers on a popular site. You then create an article that will interest
your target audience.
As much
as possible, stay away from general topics. Write on specific topics with a
certain reader in mind. You want to come across as an expert in a certain area
and provide specific actionable information.
Each
guest post will act as a conduit to create a flow of visitors from a popular
site to your blog. Do this consistently and you will soon start seeing a large
number of highly targeted visitors coming to your blog on a regular basis.
Once
you reach a stage where you are getting a lot of readers to read your content,
itâs time to scale up your traffic. Start creating great content on a regular
basis.
You
have put in a lot of work to reach this stage. You know exactly what your
audience needs help with. You have also started getting some high-quality,
targeted traffic through your guest posts.
Donât
lose focus now. If you slip up now, your visitors will start abandoning you.
What you want to do is to convert your visitors to loyal followers and
subscribers. You need to have an effective content strategy and schedule to do
that.
Create A
Content Calendar
To
create high quality content on a regular basis, you need to have a plan. Itâs
time you took the guesswork out and planned like a professional.
You
have a general idea about the topics you are going to write about. Now you need
to get into the specifics of your future blog posts.
Do a
thorough keyword research on your topic and identify your focus keywords or key
phrases for each blog post. These are the words or phrases that people type
into Google to search for solutions to their problems.
You
want to pick keywords that people are actually searching for,
and not words that you think people might be interested in. Itâs
important to know the difference.
Keywords
help Google to suggest your website to the searcher when they need help with something.
Create good content with the right keyword and you will get a lot of organic
search traffic from Google for free.
You can
read about a powerful way to do keyword research here. Itâs super simple and
will help you master traffic generation.
You can
learn about the method in this article.
There
are some great tools that you can use to identify powerful, traffic getting keywords.
Here are the ones I use mostly
Keyword
Research Tools (Free):
Googleâs
very own keyword research tool â part od itâs Google adwords account. Very powerful
and easy to use. But if you want more specific suggestion on which keyword or
keyphrase to target, then I suggest, you use a paid tool. I have mentioned a couple
of ones that I use regularly below.
Ubersuggest
is a cool free tool. It can give you helpful suggestions on better keywords to
use for your blog post.
Powerful
Keyword Research Tools (Paid):
SEMrush
is the best Keyword Research and SEO tool available in the market today. Itâs a
paid tool and comes with a 7-Day Free Trial. You can check it out
here.
Market
Samurai is another tool that does all the analysis with just one click. Itâs a
desktop software and comes in Free and Paid versions. You can check out the Free
Version here.
Ahref
is another popular online tool that helps you with your complete SEO needs. You
can check out its pricing
here.
There are
simple ways to identify related keywords that you can target. You can get
related keywords easily in 3 ways:
Google
suggests related searches in the search box as you type. Note these down.
Right
below the first result, you will see a number of questions that people commonly
ask relating to your keyword.
At the bottom
of the first page of results, you will find a list of related key phrases or
searches
Coming back to designing your blog, earlier I mentioned looking at 2 specific types of content to generate traffic during the initial stages.
Now,
itâs time to look beyond those specific types of posts. Now itâs time to write
blog posts for your loyal visitors. The only way to retain your blog visitors
and grow your blog traffic, is to keep creating high quality content that they
will enjoy reading and sharing with their friends.
You
need to decide how often you want to post and what you will be writing about. You
can create a simple calendar using a spreadsheet or you can use an online tool
like Coschedule for
planning your content.
A good
content calendar will help you plan out content well in advance. Plan your
calendar based on feedback from your loyal readers and also the keyword
research you did earlier.
Conclusion
and The Next Steps
Growing
a successful blog takes both time and effort. Itâs not easy. But you can design
a successful blog by adopting the right strategy and tactics.
Now
that you have a good idea as to how to design a blog and grow your blog
traffic, the next step is to use the right monetization strategy to start
making money from your blog. You can learn about some of
the Top Paying Affiliate Programs here. Good
luck with building your blog.
Please
feel free to contact me if you have any questions or comments.
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