Ivana Taylor

How to Use Learning Styles in Your Content Marketing

People learn in different ways which is why Howard Gardner came up with the 7 different learning styles. If you want to communicate your message effectively and engage your audience, your content marketing strategy should cater different types of people. In this episode, we’re going the importance of understanding the different learning styles and how you should incorporate them into your content…

Harness The Power of Community For Your Business

Having a digital community is a MUST if you’re trying to build your personal brand or build your business on social media. You have to connect with your community. And, there’s no better way for building community than to connect and engage with them. In this episode, we’re going to talk about the magic box that drives traffic, customers, and sales in your business — it’s the power of community!…

4 Types of Video Content That Drive Traffic

Video content is your answer if you’re looking for a sure-fire way to drive as much traffic to your website as possible in a way that also helps empower and support your larger conversion efforts. Video content is a perfect way to increase engagement levels with your potential customers in both a B2B and e-commerce setting. The right approach to putting together video content can also help…

How to Write Epic, SEO-Friendly Content

Some of us are business owners, with an online presence; some of us are great copywriters; some of us are well-versed in SEO. None of us is all three in a single package, at least when we start out.

But, in the case of copywriting and SEO, it is important to understand that these two functions are intimately connected and have to be treated as such. The challenge is this: copywriters and…

How to Create Chatter About Your Business

For every business, it is important to use word of mouth marketing to extend the reach of your business and eventually acquire more customers. In this day of age, it does not come as a surprise that online word of mouth spreads faster than offline. Which is why, it’s important to optimize and leverage those mystical “Talk Triggers” that will not only get people talking about your business — but…

3 Easy Offline Marketing Strategies For Local Businesses

You have to use both online and offline marketing to give your business a consistent flow of new customers. Use these simple strategies to fill out your offline marketing strategies.

In the digital world, most marketers are already pretty well acquainted with the digital tips and tricks that they need to use in order to draw the attention of their customer base and boost their own reputation. Of…

How to Take Advantage of Online Reviews

If one business has 143 positive Google reviews and the nearest competitor has three, which would you choose? Consumers are wired to assume the crowd is making the right choice. When people read online reviews, they are influenced by other people’s experiences with those companies. This is why putting a solid strategy together around online reviews can mean a lot more new business.  Here’s how…

Your Digital Brand Identity on Social Media

For any business, the goal is to establish a recognizable name, color, logo, design and outlook that serves as a unique identity of a product or service. Which is why, curating your digital brand identity on social media is very important. Creating a brand identity online takes into account all the possible social media platforms that your customers are actively using. This is what we are going…

How to Brand Yourself on Social Media in 7 Steps

These tips and strategies are sponsored by our friends at TailorBrands.

If you’re wondering how to brand yourself on social media, this will get you going.  Following are seven clear steps that you can do in less than a day.

Man showing You Are Your Own Brand title on t-shirt. Personal branding concept.via Shutterstock

  1.Have a clear and simple marketing message

If you’re struggling with what…

How to Get Out of Debt

Being in debt sucks and there’s no way to sugar-coat it. To enjoy the comfort of debt-free living, you must be willing to make the necessary commitment that goes with that life-changing decision. Today’s episode with Jim Katzaman from Largo Financial Services is a discussion about debt, good debt, bad debt and the difference between the two. Jim also shares some bootstrapping strategies to save…

20 Low-Cost Visual Content Resources for All Your Marketing

Without a doubt, people realized that visual promo matters many years ago. Since business appeared, we used everything and anything to make the promo as eye-catching as possible. Yep, you do need to be sure that the introduced product is high-quality. However, everyone promises quality now! Thus, in 2018, your main task is to stand out from the crowd. And that’s why you actually require visuals…

Is Striving for Perfection Holding You Back

You don’t have to be perfect. There. I said it. Being good enough is actually ENOUGH so, give yourself a break! Is striving for perfection a good thing or a bad thing? In this episode, Carrie Maslen from Gilroy Associates, talks about the dangers of perfectionism. Listen and learn how striving for perfections is actually holding you back. Follow these helpful suggestions on how to strike the…

7 Ways Your Phone Number Can be a Marketing Game Changer

TL;DR Why are Vanity Phone Numbers Important?

A vanity phone number is the best-kept marketing secret and can help you stand out from the competition and stay more memorable in the mind of your customer

By PRESSLAB Royalty-free stock photo ID: 523497715 Two young people exchanging phone numbers. Love story concept.

Launching a marketing campaign always includes some level of risk and anxiety. Small…

How to Make Content Collaboration Work for You

This article is sponsored by your friends at Dropbox

Content collaboration is a terrific way to improve the quality of your content, drive traffic and engage the expertise that hidden inside your organization and your industry.  The key to effective content collaboration that accomplishes your goals is to have a process and a platform that help to keep you focused and that make it easy for…

The Book That Helped This Entrepreneur Get Her Sh*t Together

This book helped me manage the most troublesome employee in my company – me – the business owner!  

Sometimes we entrepreneurs are overly focused on leading our employees and forget about the guidance and direction that we need ourselves, to win in business and life.

Basically, this book, “Get Your Sh*t Together“, by Sarah Knight (@MCSnugz), will do for your business and life, what Tim Ferrissdid…