For my sake please pretend that this came out a few weeks ago. Thaaaaanks. Also yes I did rip off Miami Vice and Iâm proud of it.
Our ad/short film begins with a shot of Sunset Circuitâs skyline at night and a song that we cannot legally describe here or else we might get sued by the powers that be (though you totally know whatâs playing). The air is ripe with excitement as this cityâs usual eager partygoers and creatures of the night begin to fill the streets, ready to indulge themselves in whatever vice they wish to explore.
Itâs hard not to find yourself almost partially curious over what this city has to offer you. The nightlife here can be likened to a siren songâbeckoning you to come in and let yourself fall deep into itâs never ending abyss of self-indulgence and pleasure.
But thatâs not what weâre here for exactly just yet.
The skyline then turns into a static shot of a carâs wheel coming straight to the viewer. Soon this transitions into a view of this vehicleâs occupants; Django Foley in the driverâs seat, and one of the many male models who work for GANGâŠSTAR in the passenger.
As the two make their way towards their destination, the other man takes a glance at Django for a moment, almost as if to find reassurance in his expression that what theyâre about to do is the right decision. Yet ultimately he looks back towards the road in front of them, realizing that no matter what the decision has been made and they are to both go through with it.
We cut to another establishing shot of the vehicle driving down the streets of Sunset Circuit before returning to the two occupants once again. The man in the passenger seat begins to load a sawed-off shotgun before Django asks him;
â How much time we got? â
He immediately responds with â Twenty-five minutes. â before they continue their drive.
The atmosphere remains tense as the music keeps playing. A few establishing shots of their vehicle make it known that not only are they driving in a slick black convertible reminiscent of the ones from a bygone era, but that the city itself seems almost desolate as they have passed no other vehicles out on the street.
Eventually the two park near a telephone booth (which was admittedly very surprising to find) that Django promptly heads over towards to use.
The scene changes to a luxurious penthouse that could only be described as both sensible and extremely decadent as if this was bought using drug money.
An incredibly beautiful woman whose presence is that of a goddessâand is also coincidentally wearing one of this yearâs Summer outfitsâthen enters the scene, picking up a nearby phone that had been ringing these last few seconds.
â Hello? â she answers. The voice on the other line calls out her name, Medb, before she replies back with â Django? â.
â I need to know something, Medb. â A pause. Heâs hesitant, but he needs to know before he sets himself out to put his life on the line. â The way we used to be together... I.. I donât mean lately, but beforeâit was real, wasnât it? â
For a moment Medb says nothing. However it should be noted that this isnât out of hesitancy like Django, but more so out of surprise. Before long she answers his question with a firm and confident response, yet keeps her tone low as she would have back then in their more intimate moments.
â Yeah, it was. You bet it was. â
The shot turns back to Django in the phone booth where you can overhear Medb ask him if there was something wrong. Thereâs another brief pause as the music begins to swell before Django simply tells her;
â Nothing, Medb. â He then hangs up the phone and returns to the convertible, driving off towards the mission that lies ahead.
As the song that was definitely legally licensed begins to reach itâs peak, the scene transitions towards the convertible arriving at a beach party where dozens upon dozens of guests are all clad in outfits reminiscent of the 1980â˛s, yet with a bit of a modern twist to them.
Following this we get a series of shots of different models at the party showcasing what people can expect in this yearâs Summer Collection from GANGâŠSTAR; casual suits, swimwear, street clothes, each and every item a throwback to a time of extreme decadence and vibrant colors. An era in which criminals were brazen and ruthless in ways never seen before.
This was a time in which vice ruled with an iron grip, and as Django passes his way through crowdsâhis partner-in-crime alongside himâthat is exactly what drives him to committing a hit out in public.
Yet before we even see a single shot, the screen turns to black as a logo evocative of the typeface youâd find back then forms to spell out VICE: A GANGâŠSTAR COLLECTION.
Cue the usual social media links and this ad telling you how all of this is now available for purchase.
