BRAND LABEL REDESIGN
BRIEF:- So I got this assignment to redesign any brand label but i was asked not to change how the brand will get perceived just by looking at the label and the label should also resonate the brand's identity, the gap they fill in the market and the USP they got in the industry.
I picked THE SOULED STORE because i really connected with their design language and how they sometimes make their so quirky that they are too in your face.
Their previous brand label design had the same color scheme which i too kept the same in the redesign, but but but, the previous design gave out almost no information about the brand other than the logo. so i changed it and highlighted their tagline on the front and their moto on the back. also the hashtag is there because the brand was made this big because of social media. so i tried to depict that aspect of the growth. i added some quirk at the back with the pattern made with red lines. It represents the flow with which the brand operates and designs.
PLEASE SHARE YOUR VALUEABLE FEEDBACKS IN THE COMMENTS SECTION AND LET ME KNOW WHAT YOU LIKE OR DISLIKE ABOUT THIS.
THANKYOU, signing off.
