#brandtag

REDESIGNING THE ZARA LABEL

So I got this assignment to redesign any brand label but I was asked,to redesign the label while maintaining the brand's existing perception and identity. My choice was Zara

Brand Identity:

Fast fashion: Quick turnaround times and trendy designs.

Affordability: Accessible prices for fashion-forward items.

Global appeal: A brand that resonates with a diverse international audience.

Modern and minimalist aesthetic: Clean lines, neutral colors, and a focus on contemporary trends.

Design Considerations:

Maintain brand perception: The redesigned label should not alter how consumers perceive Zara.

Reflect brand identity: The label should resonate with Zara's core values and aesthetic.

Minimalist design: The label should be clean, uncluttered, and visually appealing.

Clear information: The label should provide essential information like size, care instructions, and material composition.

Sustainability: If Zara has made strides in sustainability, consider incorporating elements that highlight their eco-friendly initiatives.

Design Elements:

Typography: Choose fonts that are sleek, contemporary, and easy to read.

Color palette: Stick to Zara's signature neutral colors or incorporate subtle pops of color.

Layout: Create a clean and balanced layout that effectively showcases the brand's logo, information, and any additional design elements.

BRAND LABEL REDESIGN

BRIEF:- So I got this assignment to redesign any brand label but i was asked not to change how the brand will get perceived just by looking at the label and the label should also resonate the brand's identity, the gap they fill in the market and the USP they got in the industry.

I picked THE SOULED STORE because i really connected with their design language and how they sometimes make their so quirky that they are too in your face.

Their previous brand label design had the same color scheme which i too kept the same in the redesign, but but but, the previous design gave out almost no information about the brand other than the logo. so i changed it and highlighted their tagline on the front and their moto on the back. also the hashtag is there because the brand was made this big because of social media. so i tried to depict that aspect of the growth. i added some quirk at the back with the pattern made with red lines. It represents the flow with which the brand operates and designs.

PLEASE SHARE YOUR VALUEABLE FEEDBACKS IN THE COMMENTS SECTION AND LET ME KNOW WHAT YOU LIKE OR DISLIKE ABOUT THIS.

THANKYOU, signing off.

Blaze

BRAND LABEL REDESIGN

BRIEF:- So I got this assignment to redesign any brand label but i was asked not to change how the brand will get perceived just by looking at the label and the label should also resonate the brand's identity, the gap they fill in the market and the USP they got in the industry.

I picked THE SOULED STORE because i really connected with their design language and how they sometimes make their so quirky that they are too in your face.

Their previous brand label design had the same color scheme which i too kept the same in the redesign, but but but, the previous design gave out almost no information about the brand other than the logo. so i changed it and highlighted their tagline on the front and their moto on the back. also the hashtag is there because the brand was made this big because of social media. so i tried to depict that aspect of the growth. i added some quirk at the back with the pattern made with red lines. It represents the flow with which the brand operates and designs.

PLEASE SHARE YOUR VALUEABLE FEEDBACKS IN THE COMMENTS SECTION AND LET ME KNOW WHAT YOU LIKE OR DISLIKE ABOUT THIS.

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