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1.Perception vs Reality

To that extent, it is important to confirm that the plan outlined is still the appropriate one to achieve the best results

TO CREATE OBJECTIVES OF THE COMPANY WAS REALISTIC,APART FROM THE COMPANY GAINED CREDIBILITY AND CERTAINTY OF ITS NEXT PRODUCT LAUNCHES

2.Consistency in the message

While corporate achievements are important, it is also necessary to emphasize that audiences need to know how a company can benefit them,beyond knowing about its financial performance.The message varies depending on the type of audience.Consumers are interested in how your organization meets their needs.

HE ALWAYS SEEKS TO INNOVATE IN HIS PRODUCTS AND SERVICES,SO THAT HIS CLIENTS FEEL MORE CONNECTED WITH THE COMPANY AND ARE ALWAYS UP-TO-DATE IN TECHNOLOGY.

3.Rigor in Analysis

Company's reputation depends on the opinions of multiple stakeholders from employees and investors, to journalists,customers and the community.Before building messages for your audiences,do not make the mistake of guessing what their interests are.

IT TAKES INTO ACCOUNT COMMENTS AND SUGGESTIONS FROM THE VIEWS OF YOUR CUSTOMERS,PARTNERS, AND EMPLOYEES IN ORDER TO BETTER PROTOTYPE YOUR PRODUCTS.

4.Trust building

To ensure that your stakeholders become validators of your brand,strike a balance between building reputation and trust in them.Audiences are much more receptive to being validators of a company if they trust them, beyond being so by having a favorable reputation.

TO GENERATE TRUST IN ITS CLIENTS, IT SEEKS TO HIGHLIGHT THE HONESTY AND CREDIBILITY OF YOUR COMPANY, ALWAYS GIVING IT A GOOD IMAGE AND CREATING A BETTER REPUTATION AMONG COLLABORATORS AND EMPLOYEES

5.Appropiate impact

Being clear about how,when and where it is important to connect with audiences defines, to a large extent the success of your strategy .Is important to know how to reach each audience to meet business and communication objectives.

La científica Jennifer Doudna ha recibido el Premio Princesa de Asturias 2015 de Investigación junto con Emmanuelle Charpentier. Su trabajo ha permitido el desarrollo del sistema CRISPR-Cas9, una revolucionaria tecnología de edición genómica no exenta de polémica.rnrn

**CRISPR-Cas9 es un mecanismo de defensa de las bacterias frente al posible ataque de virus. Hoy en día conocemos su papel en la inmunidad adaptativa y sus aplicaciones en ingeniería genética. ¿Pero qué nos queda por saber de estos microorganismos?** Es difícil predecir cuáles serán los desafíos principales de la microbiología. Pero es importante resaltar que todavía desconocemos la función de muchos genes bacterianos. Estoy segura de que nos quedan por descubrir numerosas rutas y actividades de estos microorganismos.

**El sistema CRISPR-Cas9 ha sido una nueva revolución en ingeniería genética, al igual que sucedió en la década de los setenta con la tecnología del ADN recombinante. ¿Cómo nos afectará?** La tecnología de CRISPR/Cas9 tendrá un impacto muy importante en nuestra vida diaria y en la cultura del futuro. La medicina, la agricultura, la investigación o la fabricación de productos químicos “verdes” son algunas de las áreas que mejorarán gracias a estas herramientas.

Fuentes:

bit.ly/3rV6K3o

Les anexo el link por si alguien quiere checar el plan de estudios de QFB de la UNAM.