Irie Indie

Jollibee, the fried chicken restaurant chain from the Philippines, announces an updated visual identity and brand-new restaurant design to support the company’s ambitious growth plans across Europe today. The flagship store, opening in Leicester Square, London in May 2021 will feature the redesign, followed by another six stores opening before the end of the year, in Edinburgh, Newcastle, Leeds, Nottingham, Cardiff, and Reading.

The new store designs will also be rolled out across Europe, starting with Spain’s first store launch in Madrid within the year. Some elements of the new design and re-brand are already featured in the Jollibee Leicester and Liverpool stores, which opened in 2020, including the updated colour palette.