Critical Evaluation of Project
My Final Major Project Submission is presented Ā in the form of a dissertation entitled Inter-Disciplinary Practices, the Ā relationship between art and architecture which is a study that uses practical Ā and pragmatic research to investigate branding within the art industry, and Ā the relationship between the different disciplines contained within the creative Ā professional sector (The Interdisciplinary).
The two disciplines that my research Ā focuses on are art and architecture as these are integral within the context Ā of my practice. I decided to approach the major project in a written format because Ā I found it to be the best way to communicate my thoughts and ideas was Ā through documenting research that I could then look back on after my masters Ā when thinking about how I will conduct practice beyond Art School. My Ā research question came about because throughout my masterās degree I have been Ā producing work that is heavily influenced by architecture and the making of Ā structures which meant that I had to develop many methodologies and ideologies Ā that architects would utilize within projects. However, this presented me with a dilemma in terms of identity Ā because I couldnāt decide whether I was playing the role of an architect or whether Ā I should consider myself as an architect I didnāt know where to place my-self Ā and my professional practice which I feel can sometimes hold back the work as Ā it is important as a practitioner to know what societal role you wish to adopt in Ā order to produce the best work and not knowing what role you are playing can Ā make this more difficult as it creates a mental block which limits the Ā projects and ideas. The first sections Ā of my dissertation looked at branding and the Interdisciplinary. For these Ā sections I read several books whereby artists look at the philosophy of branding, Ā identity and the Inter-displinary Ā I Ā found mark Rothkoās book The Artistās reality- Philosophies of Art by Mark Ā Rothko (2004) and Elizabeth Fishers book on not knowing how artists think Ā (2013) were very informative when thinking about branding in the art industry Ā especially when discussing what the term artist means and the preconceptions Ā that it brings. After which I wanted to better understand what the contemporary Ā views were on navigating the interdisciplinary, I therefore conducted a Ā series of questionnaires with localized artists. I also considered the Ā artists of the renaissance period who worked in multiple fields like Leonardo Ā Da Vinci.
I selected materials through reading Ā and research which informed my chosen area of study some of the research was Ā sourced online when applicable like the case studies at the end of the essay Ā as the practitioners are contemporary meaning that most of the relevant information Ā is found digitally rather than as published books, there were many books on Ā Ai Wei Wei however they mainly spoke of his sculptural work rather than his architectural Ā projects.
I chose my display by looking at Ā other printed dissertations and how they are bound and considered different Ā papers to use I choose to go for a spiral binding with silk paper as I think Ā that this gives a professional look and feel giving the reader a comfortable Ā experience both visually and in terms of texture which fits with the context Ā of the work which is a research paper.
My decisions were informed by a Ā series of debates, ideas and they were also informed by different strands of Ā research. I made decisions logically by analysing ideas and information at Ā each stage, as the project progressed for example, I found that architects must Ā be qualified in order to use the term architect in one of the sections whereby Ā I then researched the pathways to become an architect through education.
I wanted my dissertation Ā to communicate a good understanding of branding within art, identity and the Ā relationship between art and architecture. But also, how other artists/ Ā interdisciplinary practitioners have navigated these shifts in practice and Ā identity when operating in multiple fields. I want other practitioners that read Ā my study who have similar questions in relation to crossing disciplines and Ā the inter-disciplinary to be able to gain greater knowledge about these subject Ā areas and how they can conduct pragmatic research to determine how they might Ā navigate their practice.
My methods for writing my Ā dissertation were informed by my previous written projects which I have Ā undertaken throughout my four years of study most notably my research in Ā practice project which I undertook during the maters which helped me to develop Ā my style of writing to a high level. I started by determining my research question Ā and the themes which are relevant to explore by conducting a series of bubble maps and initial research. Which then assisted me in determining how I would Ā plan my time. I spent the first 4 weeks reading literature around my area of Ā study and researching my topic, I then structured the further 8 weeks by planning Ā how many words I should write per week whilst still conducting, further research, Ā reading and conducting interviews/questionnaires. I also made sure that I left two weeks for the editing, printing and binding my dissertation.
I tested my dissertation Ā at each stage of writing by reading my essay and rewriting/editing meaning Ā that I had several drafts before reaching the final printed study to make Ā sure that the writing was as strong as possible. I also asked my peers to Ā read my essay and had meetings with Carla Hammer who assists with written Ā projects, she was able to give me advice on referencing, Layout and structure Ā when writing a dissertation at masters level I found her help to be Ā invaluable especially when writing appendicitis, referencing and producing a table of figures which I previously had a limited knowledge Ā of.
My methods for researching Ā were reading, conducting interviews and doing online searches on google and Ā through summons which I then narrowed down as I progressed to the most Ā relevant and significant pieces of information. This proved successful as it Ā meant that I could find a variety of different sources and strands of informative Ā research which can often be difficult to locate with such a broad subject Ā matter therefore I think looking in multiple areas for research strands was Ā the best way of achieving a good body of research. I made sure that I was Ā conducting research simultaneously across multiple areas and contexts to Ā ensure good time management. Whilst reading I made sure to use post its as a Ā way of book-marking significant pages so that I could find previously located Ā important information easily without having to re-read the whole book which Ā again I felt was helpful in organizing my research and ensuring that I was Ā conducting research efficiently and effectively.
My dissertation Ā articulates relevant ideas through a series of debates and practical research Ā like the use of interview/questionnaire transcripts, I have also looked at information Ā in the sections where I discuss the term architect and architecture education Ā which was supplied by various institutions and government bodies to inform my Ā research. During the last section I also conducted case studies based on two Ā different practitioners that operate across art-architecture disciplines. By Ā conducting research in a variety of ways it has helped me to construct a body Ā of knowledge that can be navigated in a logical way which flows well and is Ā well supported. I donāt think I would have been able to have conducted a Ā study which is as in-depth without the use of multiple research approaches Ā because the subject is so philosophical and complex that it needs to be well Ā supported by many relevant outlets, ideas and debates.
I think that the dissertation Ā successfully articulates my research question because it gives a deeper Ā understanding of how we brand our selves in art using terms like art/architect Ā but also the fact that nobody is just an artist but we operate in multiple Ā contexts or fields (The inter-disciplinary) and it is breaking down the particulars Ā & similarities of these disciplines that helps us to determine who we are Ā as practitioners and where we can take our practice next by utilizing relevant knowledge, debates Ā and research in a pragmatic way. One of the most important elements within my Ā project would be the opinions of others using Interviews and questionnaires Ā left me with a series of transcripts which I utilized within my essay and Ā research which has allowed me to collaborate with other practitioners when Ā conducting my study, which was highly informative in determining how other Ā people feel about working in the interdisciplinary and how it can be Ā navigated in different ways. This is important because there are a lot of artists Ā that have similar questions and ideas around identity and it is good to Ā consider these opinions as they can inform, support and even sometimes Ā contrast my findings which I think is of significance when conducting an in-depth Ā impactful study. Within the Mid-section of my essay I looked at the similarities Ā and differences between art and architecture which enabled me to think about how Ā the two practices are similar so that I can determine if an artist has the skills Ā and knowledge that is required to become and architect this section was Ā informed by both literature and online sources. After discussing the Ā relationship between the two facets I determined that artists present many Ā skills that an architect must have in order to conduct a successful practice so Ā I therefore questioned the term architect like I did in the first section of Ā the essay with the term artist to figure out if I can adopt this term to form Ā my identity. However, I found that the word architect is protected by law and Ā you cannot use this term without being qualified through architecture Ā education. This therefore led me to looking at architectural education in Ā greater which was mainly informed by online research sources studying Ā different architecture courses, institutions and the knowledge that they Ā provide. I found the Royal British Institute of architects to be significant Ā when looking at architecture education as they are the government body which Ā provides the certification required to become a qualified architect in the uk.
When Ā Identifying the role an artist could play in an architectural practice, I Ā found the book entitled de-Architecture to be highly relevant especially page Ā 50 onwards where Wines discusses the advantages of visual communication Ā within architecture which is currently lacking in modern buildings of which Ā he says could be better communicated by artists. (J,Wines, 1987).This was Ā significant as it shows that there are benefits for artists working in a Ā discipline like architecture which must be noted when considering the role of Ā an architect. Studying Assemble and Ai Wei Wei have been very informative in relation Ā to my practice as they work within art and architecture creating innovative Ā projects through case studies I was able to get a good understanding of how Ā they brand themselves, how they conduct practice and the importance of collaboration Ā that exists in both art and architecture which I can utilize going forward Ā when considering where to take my practice next. Like forming a collective Ā between artists and architects or work between the disciplines like Ai Wei Wei. Ā I found the art-architecture complex (H, Foster, 2011) and the Art and architecture Ā a place between (J,rendell,2006) when discussing the relationship between art Ā and architecture and how they have been used to collaboratively to produce Ā thought provoking contemporary public art I also used a series of books to Ā help strengthen my practical skills the main book being 15 methods: 20 Ā Questions Interviews with UK Art and Design Educators(2013). In helping me to Ā form questions for interviews and to help strengthen my writing by looking at Ā how other educators talk about art and ask questions in an interview format which Ā has been beneficial in strengthening my writing and commination skills.
I would say that my dissertation Ā is unique because it brings together thoughts, ideas, opinions and research Ā in a way that has a logical trajectory with a key goal to establish where I Ā should go next. I think that there is limited knowledge about how artists Ā think cognitively about their practice beyond their making it is under-documented Ā or the public doesnāt have access to it, but I think that needs to change as Ā the art sector is becoming ever more diverse therefore we must have a better Ā understanding of the operational roles contained within it and how they can Ā be navigated.
It contributes to the field of art-based Ā research in showing how a practitioner can effectively navigate their Ā practice by considering opinions and debates formed by many practitioners to Ā inform findings about how contemporaries can form their identity through Ā research in a logical pragmatic way.
If I had to change anything, I Ā would probably conduct even more interviews with practitioners although these Ā can be quite hard to set up because most professionals have very busy schedules Ā meaning it can take months to organise talks, but this is something that I can Ā explore in further projects to further develop my research. I would have also Ā liked to have conducted further case studies however I feel like having too Ā many would have made them less in-depth, but this is again something I can Ā tackle after the project without the time constrains and word limit that the 12,000-word Ā dissertation presents.
I have drawn independent conclusions Ā by reflecting upon each piece of research therefore forming my opinion about how Ā art-architecture practices can be best navigated by an artist and at the end Ā of the essay where I concluded my studies by looking at how I should progress Ā based on the research I conducted.
I think that the dissertation was successful Ā in communicating key knowledge and ideas on the relationship of art/architecture Ā and the Inter-disciplinary. It is logical and easy to read which is one of its Ā biggest successes I often find research papers can be overwhelming, but I think Ā that the logical order and structure makes the information easy to digest and Ā look back upon at ease. Another success would be itās use of multiple debates Ā and opinions about working within art and operating practice because these Ā prove very informative when considering contemporary societal structures like Ā art and architecture which can be reflected upon in the future.
I would say that the main weakness of Ā the project would be the fact that the notion of branding and the Ā relationship of art and architecture is such a broad subject matter which contains Ā many different complex strands of applicable knowledge that can take many Ā years to fully understand so I would say the limited time frame of three Ā months would be the biggest weakness as you can only do a certain amount of Ā research in three months. However, I have broadened my knowledge to a high Ā level which can be utilized within my professional practice and the subject Ā is something that I will no doubt explore further after university as it is Ā integral to the context of my work and my identity within the creative sector.
When conducting research, I considered Ā ethical issues for example when doing questionnaires and interviews I made Ā sure that I had the consent of the participant to use the research within a Ā written document and to inform my research. I did this through consent forms Ā which required the participant to sign and tick that they understood where Ā the findings would be used.
I have considered the Ā audience within the display of the dissertation by making sure it flows Ā logically making it easy to read and ensuring that it was comfortable for the Ā reader to hold and spend time with as I want the document to be used in a Ā practical manner to gain key information therefore I want them to spend time Ā with it, I also made sure that I provided appendices at the back of the essay Ā so that the reader can read some of the important documents which I produced Ā without cramming the text with too much information. Although I didnāt put Ā all the documents within the main body of the essay, I still think that they Ā prove useful as key opinions, debates and transcripts which the reader might Ā find relevant.
My dissertation will Ā inform my professional practice after university as through studying the two Ā disciplines in detail and how they are operated by other practitioners I have Ā identified what my role is in the creative sector and the different career Ā pathways going forward which will inform the next 7-10 years of my professional Ā career. I have decided to study architectural education and become a Ā practicing architect which takes up to ten years but in the mean time I will Ā work collaboratively with other architects and artists to produce buildings Ā and public art projects. The dissertation will also act as a document which I Ā can look back upon if my practice shifts and I need to rethink my societal Ā role and branding in relation to my projects it will provide the knowledge Ā that I need to inform further decisions and conduct further research using a similar methodology which I adopted in this project.














