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Top 12 SEO Project Management Tools SEO Companies Can Use to be Efficient

Optimising your website for search engines can be difficult, especially if you are new to the SEO game.

Luckily, looking and finding the best SEO project management tools out there is not that hard.

We have compiled the most effective tools that you can use to maximise your SEO efforts.

You do not have to use all these tools, just a couple that works best for your needs.

What is SEO Project Management?

According to one episode of Project Management Podcast, project management cultivates collaboration and trust among your SEO team.

Without effective project management, it would be hard on your part to create a functional relationship with your clients.

Having effective project management will provide benefits for you and your SEO team.

Apart from that, it allows you to create a deeper relationship with your clients.

Here are the top 12 SEO Project Management tools SEO companies can use to be efficient.

1. Asana

With so many project management tools out there, how do you pick the right one?

First, your choice of project management tool will depend on your needs and preference.

It would help if you also considered what you want to accomplish with your team.

But what happens if you have a limited budget? That's where Asana comes in.

While this tool is not entirely free, you can use this to set tasks related to your projects. You can even send reminders and set due dates!

It is like a one-stop tool that you can use to manage your workflow while adhering to deadlines. The best part?

You can come back to completed tasks, adjust due dates if you have to, and set up recurring reminders.

You can also integrate this tool with other third-party tools like DropBox and Google Drive.

Asana makes it easy for project managers to assign their team members with specific tasks.

On the other hand, your team can focus on tasks that matter to them, depending on the following:

● Project

● Urgency of task

● Level of priority

Doing so allows your team to boost their productivity and efficiency.

Overall, Asana is an excellent tool that you can use if you want to organise your processes much better.

With its user-friendly and streamlined user interface, it will be easier to delegate work to team members and share essential supporting documents.

That way, none of your team has to miss a deadline.

2. Linkio

This project management tool is designed explicitly for SEO projects.

It is tailored for scaled management of anchor text for link building.

Some of its key features include an anchor text profile planner and automated backlink importing.

The latter allows you to audit existing anchors.

Linkio also has a team management feature that lets any team members create an appropriate anchor text.

3. Freedcamp

As of the moment, this tool has no limit on its number of users.

But if you have a free account, the file size is only limited to 10 MB. Yet, Freedcamp offers unlimited cloud storage for all plans.

Other features of this SEO project management tool allows you to add tasks, milestones, track the time, and so on.

If you run a small business, you can benefit a lot from this tool.

That's because it has an easy and simple structure, and it is also possible to handle many projects simultaneously.

Meanwhile, more prominent organisations can enjoy its other features.

This includes project management, collaboration, reporting, task scheduling, portfolio, and issue management.

It also features a calendar that allows you to track different tasks and the project template's features.

You also get a bird's eye view of your SEO campaign's progress.

You can even customise your dashboard, depending on the particular widgets that you need.

4. Trello

Trello is probably one of the best project management tools used by many agencies, that's why it deserves a spot on this list.

Through its cards and boards, it is easy for you to visualise the workflow for various SEO projects.

This tool allows you to organise different tasks according to priorities and create to-do items using Trello cards.

It also lets you see how your campaign is progressing since you can move your card from To Do, Doing, and Done.

This SEO project management tool acts as a digital bulletin board that allows you to manage your work and tasks as it happens.

It provides you with a better way to focus on critical and urgent tasks and organise different SEO roadmaps for various campaigns.

5. Podio

With Podio, you can manage processes, conversations, and content in one dashboard.

This allows you and your team to work in-sync with each other.

This tool allows you to define your team's roles and responsibilities and foster collaboration.

You can also streamline your processes via automated workflows.

The platform is scalable and allows you to oversee many projects as your team and organisation grow over time.

6. Zoho

When you are running large SEO projects, then Zoho can be an excellent tool.

With Zoho, you can create milestones for every project.

That way, it is easier for you to see the progress of your campaign.

This includes tracking what other tasks need your attention and other things that you should have in the pipeline.

You can also break more significant tasks into smaller subtasks and assign them to different people.

You can also use the Gantt charts to map these dependencies and plan out your SEO projects well.

It also logs in the number of hours that team members are doing particular tasks.

7. Basecamp

This tool allows you to enhance accountability, improve communication, as you keep your team on the same page.

Apart from to-do lists, message boards, and schedules, this tool also features a real-time group chat.

Basecamp Check-ins also help you decrease the number of status meetings.

Thanks to its automated check-in system. The system also consolidates your team's responses in a thread.

Just keep in mind that this tool is more freeform than other project management software packages.

8. TeamWork

This project management tool is specifically designed to tailor to the needs of most marketing agencies.

Users can take advantage of its features, which include time tracking and enclosed boards.

For the premium version, users have access to a more expanded set of features.

This includes custom domains, premium integrations, and the capacity to handle over 100 team members.

9. Tsheets

This is one of the most trusted project management tools in the market.

It has an accessible online timesheet that allows managers to track locations, holidays of employees, job codes, and more with ease.

The best thing about this tool is that you can track all this in real-time.

This allows your SEO processes to be as seamless as possible because the reporting is data-driven.

You can also integrate it with Quickbooks so you can sync online timesheets with bookkeeping software.

This saves time when tracking the entries of employees.

10. Workamajig

A lot of agencies, creative teams, and production houses use Workamajig for project management.

That's because it gives them everything they need in a single platform.

Thus, if you are an SEO agency that likes to keep it simple, then this tool is definitely for you.

Using this tool, you will know what is on your sales pipeline so that you can communicate these deliverables with your team.

For contributors, dashboards can be provided so that it is easier to see what they are working on.

It also allows you to schedule tasks to enhance the efficiency of your team effectively.

Another reason why Workamajig is a fantastic project management tool for agencies is that you can use it to track the profitability of every work you finish.

Doing so creates transparency between you and your clients each time you are sending them SEO invoices and reports.

11. Process Street

Process Street is a business process management (BPM) solution that allows organisations to create checklists, workflows, forms, and an organised documentation process.

It provides transparency in the progress of any workflow.

Take note that you should not confuse this with other project management tools like Basecamp, Asana, and Trello.

Although if you have recurring workflows, then it is an excellent option within your SEO project management technology stack.

12. Pipefy

Pipefy is another BPM solution that is quite the same as Process Street.

This tool does not only allow you to configure structured processes and configured workflows.

Pipefy Apps allows you to customise card actions and build a custom view to an external app.

It will also automate repetitive work. This includes using email templates, forms, escalation, process automation, autofill, and connections.

There are also various plug-and-play lean process templates that you and your team can choose from to help jumpstart your work.

What are the best SEO Project Management Tools we missed?

If up to this day, you are still relying on email and spreadsheets to manage projects, then it is high time that you move to a more reliable platform.

4 Offline Marketing Ideas for Your Fledgeling Business

If you start a business today, you will notice that traditional marketing methods have mostly given way to the power of digital marketing.

Right, going online may be faster and more accessible, and often less costly too, but that’s not to say that offline marketing is obsolete.

Depending on the target market you are trying to reach with your marketing campaign, you could miss out on significant business opportunities by not tapping into old-school methods of business promotion.

Here are four offline marketing ideas that you can use quickly and affordably to promote your start-up or fledgeling business.

Business cards

For a fast introduction to you and your business, business cards can do it all.

They’re quick to design, cheap to print and easy to share. Put your contact information (including any social media handles) onto the credit card sized card, add your branding and hey presto – instant professional look!

Keep a stash of cards with you when you go out to meetings and networking events so that you can share your details with any useful contacts or potential clients you come across.

And if you’re worried about your cards ending up in the bin, think of ways to make your business card stand out from the crowd.

Why not go for a portrait format, or folded design?

Recycled paper or soft-touch lamination?

Stand-out colours and unusual branding?

“With a range of cardstock, papers, formats and finishes to choose from, your business card will warrant a second, third and fourth look long after it’s made its way into the hands of your contact,”

Explains YouLovePrint.

Make your content stand out by incorporating useful information that your target market will want to keep.

How about a coupon or code on the back of the card that can be redeemed online?

A hotline telephone number for free initial advice?

A list of free tips or benefits of your product/service?

Flyers and leaflets

Another almost forgotten but incredibly useful offline marketing ideas are strategically distributed flyers and leaflets keep your business front of mind in the local market.

If you have Microsoft Publisher or similar graphic design software on your PC, a bit of an eye for design and a decent printer, you might be able to produce your flyers from home.

Alternatively, there are many online printers available who can do a fast, professional and cost-effective job for you.

Once you have a batch of flyers or leaflets, put them up in high-visibility locations such as public noticeboards, libraries and business centres etc., and ask local businesses to keep a stash on the counter for their customers to take.

You can also distribute them via local letterbox delivery or even post them out to your mailing list.

The trick to getting the right response to a flyer or leaflet is to make it visually memorable and, crucially, to give people a reason why people should get in touch with you.

Your target customers are more likely to take notice of your flyer if it includes a perk such as a half-price offer, a special discount for the elderly, a free initial consultation or similar marketing strategy to increase enquiries.

PR and media pitches

Another vastly underrated marketing trick is to use the local or regional press to spread the word about your business.

While there are many advertising opportunities in print media, they can be expensive.

A more cost-effective way to approach local newspapers and magazines is via the editorial route, which is often free and can offer great exposure for your fledgeling business.

A press release starts with having something newsworthy to share.

Whether it’s a new business idea, celebrating a milestone achievement or receiving an award, the local press will be looking for relevant content to fill their editorial pages with, and your story may be just the ticket.

Make sure you write your press release in such a way that it focuses on news and why the public would be interested in reading about it.

It’s not supposed to be an advertorial that overtly promotes your business.

Some press releases may lead to an interview, or your ‘expert view’ being quoted, or your company is cited as a case study – it all counts as excellent business promotion for you.

Editorial contributions

If copywriting is one of your skills, you can use this to your business’ advantage.

Having your articles appear in print regularly will boost your credibility and, who knows, you may even get paid.

Target your content to the publications your customers are likely to read – this could be the local press, general magazines or specialist/trade publications.

Focus your content on solving a problem that your customers may have.

Are you an interior designer and could give tips on how to refresh home decor on a budget?

If you work in the food business, how about advising on healthy lunchbox choices, imaginative BBQ recipes or the latest cocktail trends?

If possible, tie your media pitch into current events or the time of year.

If you’re a garden designer, could you provide a free, monthly gardening column to their readers?

Or annual tax tips from a professional accountant?

Or regular exercise advice from a personal trainer?

You get the idea.

Work with the editors to ensure that your article topics are a good fit for the publication, and follow instructions and recommendations for style and tone of voice.