Incentiwised

Many businesses now have to close their selling due to safety and health concerns. The current crisis has affected the operations of businesses around the world drastically. But, that should not stop you from earning the Customer loyalty that could benefit you after the lockdown ends. There are so many ways you can use the current time for a greater good of your own. Let’s have a look- Be responsible

We are more likely to interact with at least a customer packaged goods (CPG) brand every day. To be straight and clear, these goods have become an indispensable and omnipresent aspect of our life. Despite this fact, it would be hard for many of you to believe that this industry saw a decline in 2018. However, the strange part is even after the decline in the industry, many more companies are still cropping up in the market.

As you take your next coffee sip, it’ll be 2020 already. With New Year approaching so fast, you could not be just waiting to watch what good it brings to you. As a business, gaining new customers, their retention, and more revenues would remain your main goal. In fact, you would need to start planning about the new customer engagement strategy to continue being the topmost option among your potential customers. So, how do you develop customer engagement strategy that makes you stand out in the competition?

Just like any other industry, the automotive industry also depends on customer retention significantly to build success. As per the market metrics, it is 15% easier to sell to your existing customers as compared to the new one. Moreover, it usually costs 6-7 times more to attract a new customer than to keep an existing customer.

It’s no secret that a well-designed and executed loyalty program has the ability to fast-track your business growth; provided customers are signing up for it.

Back in the early 1900s when supermarkets were not a big thing, consumers would go to different shops to buy their household essentials. From groceries to dairy products, nothing was available under one roof. However, there were some exceptional weekly markets, where people would visit to do their shopping once and for all. This meant loyalty was not a thing that shoppers and the shopkeepers would have looked for. Single option with limited transportation curbed people to visit the same store for shopping.