ImaginingLogos

Final version chosen, have to admit it was in the deep end with this assignment with illustrator!

Earthtones version of oval typeface following the curves. This version also made it to the final selection. The earthtone palette was an alternative to the gemstone/crystal palette, another source of inspiration that reflected the company values.

Well the concept made it through, but the actualisation of an OM symbol proved a bit more challenging that my illustrator skills allowed. In this iteration using a purple fill and a strong stroke. Did like the look of the circular text with the OM symbol though.

The version of the OM symbol in black using semi-circular text Kohinoor typeface

The first concept Knocknarea in this variation trying the look for semi cIrcular text above and straight below.

Variation on first idea, Knocknarea semi-cIrcular text all the text above the fold.

First variation on the Knocknarea image using circular text. Concerned this iteration might bring to mind the SLC competitor’s logo for potential local audiences.

Sunrise/sunset sun salutation infinity circle with yellow red gradient, monument extended typeface - two inverted Gs No dropshadow

Sunrise/sunset sun salutation infinity circle with yellow red gradient, monument extended typeface - one inverted G and dropshadow

Sunrise/sunset sun salutation infinity circle with yellow red gradient, monument extended typeface

Curved Gobold Bold text curved above using one  inverted G and Gobold lite straight below, jade and amethyst oval with a heavy black stroke to define.

Jade and garnet oval straight GObold text above and straight GObold light below. We felt that the two rows of text seems out of symmetry with the mark.

Jade and garnet oval with semi-circular text above straight text below with inverted G

Jade and garnet split oval with GoBold grey text with inverted G. This actually seems a bit out of control. We had wanted to loosen it up a little to see the effect, but it actually loses integrity and starts to dissipate. But you don’t know if you don’t try.

Variations on the infinity circle, using different gradients to try and create an optical illusion of infinity. Trying with red/ purple gradient reflecting harmony between opposing forces and with yellow/ red gradient. The latter reflecting the sunrise/sunset to connect to the sun salutation

Variationson Jade and Garnet oval (split, heavey stoke), earthtones infinity oval and jade and purple with a heavy stroke.

First ideas for logo marks Knocknarea, Om, a broccoli gradient earth, mountain, sky and an upright oval. Have to say I love the idea of using a broccoli gradient.