Genre vs Geography: The Real Problem with the Grammy's "Asian Pop" Label
A few days ago, I saw on my feed that BTS won’t be submitting their music for the 2027 Grammy Awards. I was wondering what happened and decided to dig around a little. While I’m not a die-hard fan of BTS (though I do enjoy their music), I have to stand by the group on this one.
The Recording Academy added five new categories for the 2027 Grammy Awards:
Best Asian Pop Music Performance: Honours K-pop, J-pop, C-pop, and other Asian pop tracks with significant use of Asian languages.
Best Latin Song: Recognises songwriters and artists behind top Latin tracks.
Best Traditional Folk Album: Splits from the wider folk field (now renamed Best Contemporary Folk Album).
Best R&B Collaboration or Duo/Group Performance: Supplements the R&B field, alongside renaming Best R&B Performance to Best R&B Solo Performance.
Best Traditional Pop Vocal Performance: Expands traditional pop recognition.
I completely get why BTS decided to ditch the award show next year; it’s clearly and very obviously pigeonholing the largest continent on Earth into a single category.
I know the CEO of the Recording Academy clarified that artists can still submit in general fields even if they enter their work in the Asian Pop category, framing it as a way to be more inclusive and diverse. But putting “Asian Pop” into one catch-all bucket is not inclusive, in my honest opinion.
Asian Pop is not a music genre like Latin, Folk, R&B, Rock, Alternative, or Country. Within music coming out of Asia, we have R&B, Rock, and dare I say, even Latin (shout out to Back For More by TXT and Anitta).
If the powers-that-be truly wanted to honour the impact of K-pop in the industry, they should acknowledge the distinct cultural movement on its own merits - much like how the Korean Music Awards created a dedicated K-Pop category to recognize the genre beyond just the audio track, honouring the concept-driven eras, synchronised choreography, and hybrid music styles built into the song’s structural DNA.
Lumping an entire continent - which includes Thai pop, Malay pop, Indonesian pop, Indian pop, and more - under one category isn’t cultural appreciation; it’s a geographical boundary.
If the Grammys are creating an Asian pop category, why not create American pop, European pop, or Oceanic pop? Does that sound ridiculous? Yes - and so does Asian pop.
I love music. Music transcends age, gender, time, and certainly geographical boundaries. No music should be pigeonholed based on where it’s from.
So, BTS, hats off to you guys for not conforming. Keep creating good music and pushing boundaries.
Until next time, stay curious and stay wide awake,
Siti
Source: Genre vs Geography: The Real Problem with the Grammy's "Asian Pop" Label