ad breaks on poob always interrupt important scenes or make really jarring cuts.
when it's on cable, they've timed the commercial breaks in a way that generally isn't as disruptive. someone took the time to "reformat" the movie for tv.
ads on poob always KNOW that they're on poob and want me to interact with them or click them. the number of QR codes or ads-in-separate-ad-framing/window are infuriating and jarring.
cable commercials are just stupid little skits i can mute to go use the bathroom.
ads on poob are less than 2 minutes--not enough time to do anything, but enough time to piss me off.
cable commercials are 2-5 minutes, which is enough time to go do something/bathroom or snack break, or talk to whoever you're watching with.
ads on poob are the same 3-4 commercials over and over and over and over again, often cutting to them immediately with no warning, and poob struggles to like, catch up to the fact that it's having to show a different progress bar, or a different timer.
cable commercials, esp during primetime, generally cycle through like 10-15 minimum, so you can go an ad break or two without seeing the same commercial. and they usually only pop up during quiet moments, at regular intervals, so you can see them coming--and there isn't a weird lag/loading time.
in both cases i am being accosted by advertisements and treated like a consumer to manipulate and exploit. the volume changes on cable and poob, the brightness level is eye-searing in both cases.
but poob doesn't respect that i'm here for the MOVIE. cable, thanks to preexisting, decades-old norms around broadcast television, still kind of does. kind of. it's easier to ignore those commercials than the ones on poob.
basically i think poob follows ad norms established on the internet--pop-ups, invasive flashing bullshit, creating lag, taking up time and attention--and cable follows established cable norms of, "time for a few minutes of ads that are just stupid little skits instead of spam machines, and then back to your otherwise uninterrupted movie."
vaporwave
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