Sophie Heath

Tomorrow I shall be submitting for assessment:

2 x handmade books complete with wrapping and sleeves.

The final physical publication in all it's glory packaged and unpackaged.

SUMMARY

On February 21st:

I set myself the brief to produce a body of work which challenges my creativity to advertise item & services which could be considered some of the most mundane or bizarre subjects.

Now, on the 31st May: 

A-Z of Advertising the Mundane is a project which challenges my creativity, range of wit, humour and endless inventiveness. With the prospect of working within the industry of creative advertising, I showcase an inventory of creative imagery to revive the mundane in an a to z series. A broad basis of techniques and varying output won’t seize to bore. With no brands, only objects and services, I try to master the need for advertising to entertain and engage.

I'm happy with how simple and clean you can make websites with Cargo. The orange details really compliment the book too.

Website Design Tweaks

The colour scheme is coming together now, so I have the oranges of the books on certain parts and have orange boxes when you hover over the project thumbnails.

I also have added some sections for about the project and contact information.

...the printers called today about the job that should have been finished yesterday.

They hadn't got my paper.

I chased them up today and I chose some new stock to print on, which intact looks so much nicer and I got a better deal with price.

So now:

Contents & Book End Papers is printed on Olin 150gsm uncoated

The wrapping is printed on 60gsm stock similar to bible paper.

BUT.... I got the sleeve printed on the Splendalux 250gsm which is gloss on one side and uncoated on the other, and on the way back home the ink has scratched off! So another job for tomorrow is to find new stock for the sleeve.

Website Development

My final task now is to complete uploading everything to the website and then tweak the design slightly. I am currently working on making the thumb nails all the same as now that they are seen altogether, unlike in the book, the coloured letters don't compliment anymore they just distract from the clean design.

phew.

2 x copies of the contents on Munken Polar Rough 150gsm. - 64 pages - 280 x 210mm

2 x Sleeve on High Gloss for logo and uncoated reverse with pattern - 286 x 660mm

3 x The bookends on the Munken Polar Rough at 120 gsm. - 280 x 420 mm

1 x A4 sticker sheet with 45 different sizes on.

New Book Sleeve Design

Book Sleeve Design

The small details of a book are what make it so enjoyable and a pleasure to look through. With such consideration to the logo, colour options & type to compliment the imagery, I thought I shouldn't stop there. 

Mundane [muhn-deyn] adj.

lacking interest or excitement; dull.

A-Z of Advertising the Mundane is a publication which challenges my creativity, range of wit, humour and endless inventiveness.

With the prospect of working within the industry of creative advertising, I showcase a inventory of creative imagery to revive the mundane in an a to z series. 

A broad basis of techniques and varying output won’t seize to bore. With no brands, only objects and services, I try to master the need for advertising to entertain and engage.

This publication also corresponds with a interactive website, so if you scan the QR codes throughout they will take you to the site where you can view the videos. Alternatively you can visit: