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I’ve done a lot reflecting during this break I’ve taken from the music industry and I’ve continued to realize that it’s really all about the journey. 7 years of music , culture , innovation , challenges. 7 years of falling down and getting back up ; never giving up. 7 years of empowering young creatives. 7 years of believing in new artists before the rest of the world may understand. 7 years of lettings things go even when you love them the most. This is what gets me up in the morning. To say we are a record label would be putting us into a box. To say we are a clothing brand wouldn’t do us justice. It’s as simple as this: “THE EXCHANGE OF WISDOM AND EXPERIENCE FOR UNHINGED ENERGY” I strive to be better at this everyday. Owsla is just a stamp, an image, a “brand” that represents whoever was involved in the experiences we’ve created. And in some way it’s kind of like a family of lost boys (and girls). Thank you for being involved🖤