Week 5: The Ambience of Harvey Norman
My intention was to explore exactly how abrasive and un-ambient Harvey Norman really is. Through using different layers of bright video and a loud abrasive electric sound as the audio I was hoping to convey that although Harvey Norman portrays itself as ‘energy conscious’ it is simply a giant capitalist product of a consumer society. I wanted the video to feel somewhat like a commercial yet convey the exact opposite vibe – making people not want to buy any of the products. Having the video played over 7 giant screens in Harvey Norman pushed my idea even further, creating a somewhat alternative Harvey Norman universe. The repetition of the 7 screens really improved my video, adding to the feel of an ‘anti commercial – commercial’
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