Groundera

Similarly to GoChat, I also launched a Pokémon GO fan app last week, called GoSnaps. GoSnaps is an app to share Pokémon GO screenshots and images on a map. The Instagram/Snapchat for Pokémon GO. GoSnaps grew to 60k users its first day, 160k users on its second day and 500k unique users after 5 days (which is now).

Detailing Know Your Company’s most unusual business model… that works! We’ll go behind the scenes and share the numbers to show you exactly how we’ve done it.

Minimums is our new publication that features the most interesting possessions of the world’s most interesting people. At Need/Want, content has been a big part of our strategy from the beginning. We’ve experienced first hand the power of putting out good content and building an audience. We are, by far, our own biggest referrer to all of our different products.

There’s no shortage of articles out there promising a step-by-step guide to running a 6-figure crowdfunding campaign. You know the ones. The “How to make $1m on Kickstarter in 10 days!” or “5 easy steps to a $100k campaign” types. And while the numbers alone in those headlines should be enough to set off alarms, I understand if you still want to believe there are shortcuts to a viral campaign. Hell, I wanted to believe.

It all started with the moon face emoji. We’re big fans of the moon face emoji. It’s by far the most used emoji in the Need/Want Slack channel. The cheeky look on its face makes us crack a smile every time it comes up. It can be relevant to almost any situation.

The idea was simple. As a mid-twenties male, you basically have three options to decorate your place: IKEA, Craigslist, or outrageously expensive furniture stores. We thought there was a need for a better option — something unique and stylish, but reasonably priced, and could be ordered online and shipped right to your door, hassle free. With that, Spilled was born.

Three months ago we launched Mod Notebooks; a paper notebook that syncs to the cloud. This is the story of everything that has happened so far, step by step. Revenue breakdowns are also included below.

Today it’s easier than ever to launch a new product. Whether it’s writing a book, setting up an online store or launching a new fashion label, there are more tools to speed up the creation process than you can imagine. While creating a new product has gotten easier, it’s also gotten a lot harder (and a lot more expensive) to find an audience of potential customers.

For those of you who don’t know, Mod is a paper notebook that syncs to the cloud. We launched last week to rave reviews. This is the story of how we built and launched Mod for $22,450, without taking investor funding.

Marshall and I were in my apartment, putting the finishing touches on our last Kickstarter campaign. We needed to print and sign some incorporation documents and unfortunately I don’t own a printer (does anyone anymore?), so I had to run to OfficeMax.

just did what no startup founder is ever supposed to do. I gave up. It wasn’t even one of those glorious “fail fast and fail forward” learning experiences. After seven months of hard work and two weeks before we were to start fundraising, we had a good team, glowing praise from beta users, and over $250k in handshake commitments. But I pulled the plug.