Nougat

This movie is currently a huge meme in china. It came out of nowhere and inexplicably got a theatrical release, looks like ass, was animated completely by the director and his mother, and took several years to make. "Niu Lai" translates roughly to "The bull is coming" and apparently the film has several other allusions to stock market puns. The Chinese stock market coincidentally had an uptick the day of its release which added further fuel to the meme fire. After going viral Niu Lai began to actually turn profit at the box office, theatres unprepared for Niu Lai mania (the creators did not distribute any promotional material) had to improvise DIY posters:

oh, would you take a damesel to a fine dining guinea pig establishment