Digital Bay Area

As competition in the global designer toy industry intensifies, China’s manufacturing hub of Dongguan is seeking to enter the international market with a dual focus on “original IP + manufacturing.” The ongoing 15th China International Animation Copyright Protection and Trade Fair (known as the “China International Animation Expo”) has drawn hundreds of exhibitors from more than a dozen countries and regions, covering film, animation, designer toys, and cultural and creative products. The exhibition halls are bustling with visitors and business talks. Among them, Guangdong-based toymaker Ha Yidai has stood out, with Chairman Xiao Senlin discussing industrial upgrading, cultural exports, and future trends — reflecting the Chinese designer toy industry’s shift from contract manufacturing to cultural branding.

Inside the halls of this year’s China International Animation Expo, brightly decorated booths showcase a variety of designer toys and collectible figures. Visitors frequently stop to take photos. Overseas buyers in business attire move between booths, flipping through product catalogs, picking up samples, and engaging with exhibitors in English, Japanese, and Cantonese. At some stands, long queues form for interactive games or limited-edition souvenirs. Multilingual signage and simultaneous interpretation services help facilitate smooth business discussions for international buyers.

Xiao said that large-scale exhibitions like this one provide a cross-border platform for exchange, allowing Chinese manufacturing and global creativity to collide in the same space. He noted that competition in the designer toy industry is no longer confined to production capability but has expanded to higher-value arenas such as original design, cultural storytelling, and global brand operations. In recent years, leveraging Dongguan’s complete and highly efficient industrial chain, Chinese designer toys have seen their visibility in the global market grow significantly, with many international brands choosing to place both manufacturing and parts of creative development in Dongguan.

Industry data shows that Dongguan produces about 80% of China’s designer toys and a quarter of the world’s animation merchandise. Xiao considers this concentrated industrial chain to be Dongguan’s core strength — from design and prototyping to mold-making, mass production, and cross-border logistics, the entire process can be completed locally, greatly shortening time-to-market. At the same time, he acknowledges that Dongguan and China’s toy industry still need to improve the international influence of original IP, enhance brand value, and strengthen the pool of top-tier design talent.

Speaking on cultural exports, Xiao emphasized that designer toys are cultural carriers, conveying creators’ values and aesthetics through form, color, and narrative. In recent years, Ha Yidai has launched several original series that have resonated with consumers from different cultural backgrounds in overseas markets. For example, the Classic of Mountains and Seas collection, inspired by ancient Chinese mythology, and the Fragrant Makeup Pavilion series, drawing from traditional Chinese lifestyle imagery, have both received positive feedback at international exhibitions. Xiao believes these cases prove that Chinese original designs can resonate in the global market, not just domestically.

On the competitive landscape overseas, Xiao noted that leading international brands still hold significant advantages in IP operations and brand influence. However, Chinese designer toys are closing the gap thanks to supply chain efficiency, flexible production, and strong value-for-money appeal. Increasingly, overseas consumers are accepting and even embracing Chinese original designs, creating opportunities for Chinese brands to establish themselves in the global market.

Xiao believes that China’s IP-based toy market is entering a “golden decade.” He identified three key growth engines for this period:

All-age consumer expansion — Designer toys are no longer exclusively for children. The penetration rate in the adult collector market is steadily increasing, and by 2029, “kidult” consumers are expected to account for over 60% of the market, with emotional companionship and cultural identity becoming major consumption drivers.

Globalization of Chinese IP — With the continuous emergence of high-quality original content, Chinese IP rooted in traditional culture is going global, using toys, animation, film, and other cross-platform media to build ecosystems for cross-cultural exchange.

Technology-enhanced experiences — New technologies such as AI and AR will be further integrated into product design and interaction, enhancing immersion and engagement. Over the next decade, interactive smart toys are expected to achieve a market penetration rate exceeding 30%, becoming a standard feature.

He stressed that as cooperation between IP owners, toy manufacturers, and distributors deepens, China’s designer toy industry will move from being “product-driven” to “ecosystem-driven,” upgrading both cultural expression and business models on the global stage. Designer toys, he added, are not just commercial products but also a bridge for cross-cultural exchange, helping more people learn about Chinese culture — a long-term goal for the industry.

Interview Q&A Transcript

Reporter: What does the China International Animation Expo mean for China’s designer toy and animation industries? Xiao Senlin: The China International Animation Expo is a stage where the entire industrial chain can engage in dialogue. It not only showcases achievements in design, manufacturing, IP, and distribution, but also promotes cross-sector cooperation and resource sharing. For the designer toy industry, this platform enables Chinese companies to have a voice on the global stage and compete alongside international brands. In recent years, Dongguan and other industrial clusters have used this exhibition to show the world China’s transformation from “contract manufacturing” to “original branding” — a microcosm of industrial upgrading.

Reporter: Where does Dongguan stand in global designer toy manufacturing? What are its strengths and weaknesses? Xiao Senlin: Dongguan is one of the world’s key hubs for designer toy manufacturing, producing about 80% of China’s output and a quarter of the global total for animation merchandise. Its strength lies in a highly concentrated supply chain — from design and prototyping to mold-making, mass production, and export logistics — all in one city, which means faster response times, controlled costs, and stable quality. Its weakness is that original IP still lacks strong international influence, brand value needs improvement, and there’s a shortage of top-level design talent.

Reporter: What does being listed as a “Key Cultural Export Enterprise” mean for your company? Xiao Senlin: It’s national recognition of our ability to expand overseas, and also a responsibility. It pushes us to keep improving the cultural expression and international competitiveness of our products. It’s not just about selling “products” abroad, but about bringing “cultural stories” with them, so that we become a driving force for promoting Chinese culture globally.

Reporter: How would you describe the competitive landscape for Chinese designer toys in the international market? Xiao Senlin: The overseas market is highly competitive. Leading international brands still have significant advantages in IP recognition and brand operations. But Chinese designer toys are catching up quickly. We have clear advantages in supply chain efficiency, flexible production, and value for money. More overseas consumers are starting to accept and even prefer Chinese original designs, which creates opportunities for brand building.

Reporter: What changes do you expect in China’s designer toy industry over the next five to ten years? Xiao Senlin: I believe China’s IP-based toy market is entering a “golden decade,” driven by three growth engines:

All-age consumer expansion — Designer toys are no longer just for kids; adult collectors will make up over 60% of the market by 2029, driven by emotional companionship and cultural identity.

Globalization of Chinese IP — High-quality Chinese original content, especially with traditional cultural themes, will go global through toys, animation, and film, building cross-cultural ecosystems.

Zhengzhou, 15 April 2025 — Chinese womenswear label SEYUZU MIO opened its first brick‑and‑mortar store today at the Zhenghong Cheng mall, turning four floors of the downtown complex into a live runway and art studio as it courted a rising generation of “new‑Chinese‑style” shoppers.

A catwalk that climbed the mall

Models wearing the brand’s Spring/Summer 2025 line — from blue‑and‑white porcelain‑print dresses to bamboo‑motif gowns embroidered with plum blossoms — began on the ground‑floor atrium and continued up escalators to level four, treating weekday shoppers to an impromptu fashion parade. The procession culminated in a ribbon‑cutting led by founder Chen Zhixian, fashion strategist Guru, and adviser Xie Junzhi.

Art on the sales floor

Well‑known painters Lun Wanhong and Lun Feihong produced ink plum‑blossom fans on site, underscoring what Chen called the label’s aim to “bring traditional culture into everyday wardrobes.” The performance drew applause from onlookers and a flurry of social‑media posts as influencers filmed the scene for Douyin and Xiaohongshu.

Brand philosophy: modern ease meets Han elegance

SEYUZU MIO markets itself as “oriental luxe‑travel wear,” combining loose silhouettes with motifs from Han‑era dress. The company says the aesthetic — “strength in softness, beauty in stillness” — mirrors a wider guochao (national‑trend) movement in which mainland consumers seek fashion that affirms cultural identity alongside global style cues.

Retail theatre as economic policy

Zhenghong Cheng, one of the city’s newest high‑end malls, is keen to capitalise on what local officials term the “first‑store economy”: luring debut flagships to boost footfall and diversify retail offerings. Mall management told the BBC it intends to stage more art‑and‑fashion hybrids after the strong opening‑day crowds for SEYUZU MIO.

Expansion plans

Zhengzhou, April 15, 2025 — Chinese new–style women’s fashion label SEYUZU MIO (“声雨竹苗”) officially opened its inaugural brick‑and‑mortar store today on Level 3 (L314) of Zhengzhou Zhenghong City Mall. Combining live art performances with runway showcases, the brand’s debut offers a vivid example of how traditional Chinese aesthetics can be reimagined for modern urban consumers.

Ribbon‑Cutting and Live Art The morning ceremony featured SEYUZU MIO founder Chen Zhixian, brand strategist Gu Lu and consultant Xie Junzhi jointly cutting the ribbon, signaling the label’s entry into physical retail. Renowned calligraphers and painters Lun Wanhong and Lun Feihong then created plum‑blossom fan artworks on site, invoking the “elegance and inner cultivation” at the heart of the brand’s “Oriental Han aesthetics” design philosophy. Their use of the red plum motif — symbolizing purity, confidence and resilience — underscored the brand’s commitment to marrying Chinese cultural virtues with contemporary style.

Dynamic and Static Fashion Shows SEYUZU MIO staged two fashion events inside the mall: a live runway that wound from the first to the fourth floor, and a complementary static exhibition. Models showcased pieces from the 2025 Spring/Summer collection, drawing inspiration from blue‑and‑white porcelain, classical landscapes and the “Four Gentlemen” (plum, orchid, bamboo and chrysanthemum). The color palette of red, blue and white was reinterpreted in sleek, modern silhouettes — transforming the shopping center into an immersive “Oriental aesthetic corridor” and demonstrating how culture‑driven narrative can enrich the retail experience.

Zhenghong City Embraces “Flagship Economy” As the first SEYUZU MIO outlet nationwide, Zhenghong City Mall has positioned itself at the forefront of the “flagship economy.” A mall spokesperson noted that the brand’s focus on premium Chinese‑style leisurewear aligns perfectly with Zhenghong’s target demographic of middle‑ to upper‑class urban consumers. By integrating runway shows, art installations and interactive exhibits, Zhenghong is pioneering a “cultural experience consumption” model that goes beyond traditional retail.

Younger Consumers Drive the New Chinese Style Trend Attendees aged 20–35 dominated the opening’s audience, with fashion influencers live‑streaming the event and sharing styling tips across social media. Many praised SEYUZU MIO’s approach as a “modern reconstruction of Eastern spirit” rather than mere retro revival, highlighting a growing desire among young Chinese for brands that embody cultural identity and personal empowerment.

Tech-Driven Solutions to Homogenization Challenges Addressing the growing product homogenization in China’s skincare market, Li emphasized in his keynote speech “New Opportunities in Fashion Tech” that breakthroughs require “dual engines of technological prowess and value-driven innovation.” Yihe Biotech’s proprietary “Three-Integrity System” — clinically validated formulas with globally certified ingredients (Integrity Formulation), vertically integrated supply chains for fair pricing (Integrity Pricing), and third-party efficacy tracking (Integrity Efficacy) — is setting new industry benchmarks. Notably, its star products have achieved over 60% repeat purchase rates for three consecutive years, reflecting strong consumer trust.

Greater Bay Area Synergy Targets Global Markets As a flagship beauty-tech enterprise, Yihe Biotech announced its “Bay Area Beauty Consortium” program, synergizing Hong Kong’s design expertise, Macao’s cultural IP resources, and the Pearl River Delta’s manufacturing prowess. A cross-border R&D center and brand incubator will accelerate the creation of globally competitive products. Seventeen Hong Kong/Macau partners have signed letters of intent, with co-branded collections slated to debut at Paris Cosmetic Expo 2026. Industry analysts project this collaboration could generate over HKD 5 billion in cross-border value, marking China’s systemic upgrade from OEM to brand leadership.

Breakthroughs in Bio-Aging Research At the summit’s biotech exhibition, Yihe’s groundbreaking Telomerase Activation Repair Technology sparked intense discussion. The innovation mimics youthful cellular metabolic signals, clinically shown to delay epidermal aging by 37%. Li revealed that R&D investment has exceeded 15% of annual revenue for five consecutive years, with plans to establish a Hong Kong-based global R&D center in 2026 focusing on skin microbiome regulation.

People's Daily reported that The First Forbes China Cultural Icon recognizes exceptional people who make contributions to the development, production, and management of culture and arts based on the metrics including cultural behavior& achievement, economic value, and industrial influence. 

At the Forbes China Cultural Summit on April 20, 2024, Wen Jun received recognition as the First Forbes China Cultural Icon, who is a fashion& art critic and the founder of Couture Review, the first Couture media in China.

While pursuing her degree in Arts and Cultural Management at King's College London, Wen Jun worked as an intern at prominent museums, galleries, and art fairs. Her main concern throughout her interviews with highly esteemed cultural and artistic practitioners worldwide was how to showcase the splendor of Chinese culture and arts on the international stage.

After returning to China, Wen Jun dedicated her expertise to YAYING, a prestigious Chinese ethnic brand, working with the fashion archives and art center. She revealed her relationship to the world of Chinese couture in writing a series of in-depth articles about the subject for YAYING in 2021. 

Wen Jun extensively investigated the blending of fashion and art through curatorial approaches while working at the Guanghui Art Museum. And she discovered her true aspiration and proficiency in cultural communication while acting a role as the new media editor-in chief at People digital distribution.

Moreover, Wen Jun has explored the spread of culture through a wide range of activities. In March 2024, she curated a highly-regarded solo exhibition "Nature· Spring Overture" for the young artist Ruan Kang, which was well-received. Wen Jun's picture was exhibited in the "EMPOWERED WOMEN EMPOWER WOMEN· Charity Photography Exhibition" that same month. The event was a collaborative effort supported by the Swedish brand Charlotta Gandolfo and the Chengdu Taikoo Li Sichuan Spring Bud Project, celebrating the empowerment of women along with seven other accomplished women in different fields.

Lately, her art critics on the radio drama Overlooking the Yellow River as a means of telling Chinese stories was published in the "Journal of Literary and Art 1949". 

Wen Jun founded Couture Review, the first Couture publication in China, and introduced the ground-breaking cultural research topic of "Chinese Couture" as a result of her extensive experience and exploration in the field of fashion and art.

On December 18, 2024, the Fifth Guangdong-Hong Kong-Macao Greater Bay Area Techno-Fashion Culture Week, in conjunction with the Guangdong-Hong Kong-Macao Fashion Week, officially opened in Guangzhou, China. The event, endorsed and guided by the Guangdong Provincial Committee's Office for Hong Kong, Macao, and Taiwan Affairs, was jointly organized by the Guangdong Garment Culture Promotion Association and the Fashion Brand Committee of the Guangdong-Hong Kong-Macao Cooperation Promotion Association. This prestigious annual gathering brought together a global assembly of fashion professionals, acclaimed designers, leading brand representatives, and distinguished cultural scholars to showcase the Greater Bay Area’s pioneering strides in fashion technology, cultural creativity, and worldwide discourse.

Spotlighting Chinese Couture to Unfold a New Chapter of Cultural Confidence

At the opening ceremony, Wen Jun, the founder of Couture Review, China’s first couture media platform, delivered a keynote speech titled Couture Review: Narrating the Story of Chinese couture in This Era. As a leading voice of the "culturally confident generation," this post-90s visionary vividly interpreted the cultural mission and global promise of Chinese couture through her distinctive personal journey.

“I believe every generation has its own calling,” Wen stated during her speech. “As a post-90s individual, I aspire to champion and elevate China's cultural confidence, with a particular focus on advancing the legacy of Chinese couture, shaped by my personal journey and expertise in couture.”

Wen Jun's creative vision for couture is rooted in her unique insights, honed through her international studies and work experiences. During her Fashion Arts Management studies in London, she explored in depth the challenge of amplifying Chinese brands' voices within the global fashion discourse. Her immersion in the rigorous traditions of French couture led her to realize that building confidence in the cultural storytelling of Chinese couture is essential, alongside with excelling in design and craftsmanship.

Founding Couture Review to Empower the Ascendancy of Chinese Couture

In 2024, Wen Jun unveiled Couture Review, the world’s first media platform solely dedicated to Chinese couture. Since its launch, the platform has published 268 in-depth features, exploring topics ranging from the evolution of Chinese couture brands to the cultural interplay between international luxury brands and the Chinese market. Wen Jun envisions these insights sparking a renewed sense of confidence among industry professionals, empowering Chinese couture with cultural pride through the transformative power of storytelling.

Building on its online presence, Couture Review has extended its reach into limited-edition print publications and launched Couture Gallery, China’s premier dedicated couture gallery. This pioneering initiative acts as a bridge connecting couture brands, designers, and the public. Wen Jun curated designer Ivana Zhou’s solo exhibition EsseriSenzienti: China Couture, featuring her acclaimed all-ceramic fashion pieces, which have been exhibited at prestigious international venues, including the Louvre Museum.

Fusing Global Vision with Local Culture Heritage

Couture Review, distinguishing by its Chinese-English content and an international team, is committed to advancing Chinese couture onto the global stage and enhancing its cultural and artistic significance. “Beyond fashion, our coverage extends to haute jewelry, couture home décor, luxury automobiles, and lifestyle—domains that represents the zenith of Chinese aesthetics,” Wen Jun emphasized.

Wen Jun also announced the global release of Couture Review’s inaugural commemorative issue, with plans to present its digital edition through salons. In her vision, Couture Review is poised to inspire more creators to push the boundaries of refined aesthetics, exploring boundless creative possibilities. It will act as a pivotal bridge, connecting the fashion industry with consumer.

Writer: Zhang Yu  |  Editor: Lin Qiuying  |  From: Shenzhen Daily  |  Updated: 2024-09-29

The 90th China International Medical Equipment Fair (CMEF) is poised to open its doors at the Shenzhen World Exhibition & ConventionCenter in Bao’an District from Oct. 12 to 15, showcasing the latest advancements in medical technology on a grand scale.

Covering an expansive area of over 200,000 square meters, the CMEF will play host to more than 4,000 enterprises, displaying tens of thousands of innovative products. The event is anticipated to draw in excess of 120,000 professional visitors from various sectors of the healthcare industry, according to the fair’s organizer.

Attendents test advanced equipments.

A significant highlight of this year’s event is the impressive international presence. The fair’s international exhibition area will feature representatives from over 20 countries and regions, including Germany, the U.S., Canada, South Korea, Japan, the U.K., France, Singapore, Malaysia, Thailand, Australia, Russia, Pakistan, Poland, China’s Hong Kong and China's Taiwan.

These participants will unveil their latest products, reinforcing the fair’s global reach and significance.

Visitors got hands-on experience at the console.

International interest in the CMEF has seen a remarkable surge, with the number of international visitor pre-registrations doubling compared to the same period last year. The event is expected to draw international professional visitors from more than 150 countries and regions worldwide.

This year’s fair will be a treasure trove of cutting-edge medical technology, featuring 14 specialized exhibition areas, including medical imaging, in vitro diagnostics, medical electronics, medical optics, hospital construction, operating rooms, disinfection and control, medical consumables, and orthopedics, offering a comprehensive view of the entire medical industry chain.

Since its inception in 1979, the CMEF has been a witness to the rapid growth of China’s medical industry, growing over 45 years to become a comprehensive global service platform. It stands as a barometer for the global medical industry, integrating product technology, new product launches, trade cooperation, and academic exchanges.

Shenzhen, renowned for its influential medical device industry cluster, boasts a complete industrial ecosystem that has positioned it as a powerhouse in international competition. The city’s robust industrial environment has been pivotal in launching China’s high-end medical device industry onto the global stage.

Guangzhou, June 28th - A philanthropic supply chain exchange event themed "Business Opportunities in a Dynamic Environment" was successfully held, organized by the Guangdong Apparel Culture Promotion Association. The event was co-hosted by JOYYE Ceramics and Guangdong Zhihua Software, drawing numerous entrepreneurs and industry elites from the apparel sector.

Against the backdrop of ongoing global economic integration and market fluctuations, the ability of businesses to identify and seize commercial opportunities has become crucial. This exchange event aimed precisely at addressing this challenge, injecting new vitality into the apparel industry through experience sharing and strategic discussions.

Ms. Xie Junzhi, Secretary-General of the Guangdong Apparel Culture Promotion Association, emphasized in her address the association's commitment to enhancing enterprise cohesion, strength, and influence through comprehensive services. She shared how the association empowers the industry and enterprises through large-scale exhibitions and a series of philanthropic activities, thereby promoting high-quality development of the Guangdong-Hong Kong-Macao Greater Bay Area apparel industry.

Ms. Zheng Suhua, Founder of JOYYE Ceramics, shared the brand's story, highlighting the potential and promising future of combining ceramic art with the apparel industry. Since its establishment in 2002, JOYYE Ceramics has been dedicated to innovating ceramic art and sharing aesthetic lifestyles, creating artistic works that integrate diverse cultural elements.

During in-depth discussions, members of the Guangdong Apparel Culture Promotion Association's expert committee focused on how to identify and seize business opportunities amidst constantly changing market environments. Experts unanimously agreed that enterprises should adjust their brand strategic layouts from a marketing perspective, optimize internal processes, and achieve role transformation to discover new growth points.

Ms. Zhang Jie from Guangdong Zhihua Software shared insights into providing new retail solutions for fashion apparel enterprises. She pointed out that through IT technology transformation, efficiency in product development, supply chain management, terminal performance, member services, and financial settlement can be significantly improved, thereby enhancing overall operational capabilities of enterprises.

At the conclusion of the event, Ms. Zhang Yanan, President of Qingyuan Embroidery Culture Association, introduced the deep connection between ethnic minority cultures in Qingyuan, the handicrafts of mountain embroiderers, and products in the apparel industry. She also shared entrepreneurs' experiences in philanthropic empowerment activities.

À l'approche du 10e Forum des marques Chine-France, Ding Li, représentant du Comité des marques de mode et de la base d'incubation des industries culturelles et créatives de l'Association pour la promotion de la coopération Guangdong-Hong Kong-Macao, est arrivé à Paris. Il assistera à cet événement international très attendu, où les élites et les marques renommées du monde de la mode se réuniront pour discuter des tendances et des opportunités futures de l'industrie de la mode.

Lors de notre entretien exclusif, Ding Li a présenté en détail l'industrie de la mode de la région de la Grande Baie de Guangdong-Hong Kong-Macao. Il a souligné que cette région est l'une des zones économiques les plus dynamiques et innovantes de Chine, avec une industrie de la mode en plein essor, riche en marques créatives et influentes. La Grande Baie de Guangdong-Hong Kong-Macao se distingue par ses compétences en design, en fabrication et en promotion sur le marché, attirant ainsi l'attention mondiale.

Ding Li a particulièrement salué les réalisations exceptionnelles et l'influence mondiale de la France dans l'industrie de la mode. Il a déclaré : « La France a toujours été le leader mondial de la mode. Son riche patrimoine historique et son esprit de design constamment innovant sont des modèles pour nous. » Il a souligné que les perspectives de coopération entre la Chine et la France dans l'industrie de la mode sont vastes et que les deux parties peuvent approfondir leur collaboration dans des domaines tels que le design, la promotion sur le marché et la construction de marques.

Ding Li a expliqué que le Forum des marques Chine-France permet aux marques et aux designers des deux pays de se rencontrer en personne, de partager leurs expériences dans le secteur et de discuter des opportunités de coopération. Il estime que ce dialogue direct aide les deux parties à mieux comprendre les besoins du marché et les caractéristiques culturelles de chacun, favorisant ainsi le développement commun de l'industrie de la mode des deux régions.

Il a également évoqué le potentiel immense de la coopération entre la région de la Grande Baie de Guangdong-Hong Kong-Macao et l'industrie de la mode française. Les deux parties ont de nombreuses opportunités de collaboration dans divers domaines. Par exemple, en combinant l'expérience française dans le domaine du luxe et de la haute couture avec l'expertise de la Grande Baie en matière de numérisation et d'innovation, elles peuvent conquérir ensemble les marchés mondiaux et renforcer l'influence de leurs marques.

Ding Li a identifié plusieurs axes de coopération futurs :

Premièrement, l'échange de design et de créativité est une direction clé de la coopération. Ding Li propose d'organiser régulièrement des activités d'échange entre designers, en invitant les meilleurs designers des deux pays à communiquer et à apprendre en face à face, favorisant ainsi les échanges et la fusion des idées de design. Cette interaction peut non seulement inspirer des créations, mais aussi améliorer le niveau de design des deux régions.

Deuxièmement, en ce qui concerne la promotion sur le marché, les deux parties peuvent organiser conjointement des expositions de mode et des lancements de produits à grande échelle, en utilisant leurs ressources et influences respectives pour accroître la notoriété internationale de leurs marques. Grâce à cette promotion conjointe, les marques des deux pays peuvent non seulement obtenir plus de visibilité sur le marché de l'autre, mais aussi explorer ensemble de nouvelles opportunités de marché.

Troisièmement, la formation des talents est essentielle pour assurer le développement durable de l'industrie de la mode. Ding Li propose de créer des programmes de formation coopératifs, réunissant les ressources éducatives et l'expérience du secteur des deux pays pour former davantage de talents de la mode ayant une vision internationale. Ces talents deviendront des ponts pour la coopération future entre les industries de la mode de la Chine et de la France, favorisant l'innovation et le progrès constants des deux régions.

Enfin, en matière de développement durable, Ding Li appelle les industries de la mode des deux pays à approfondir leur coopération dans les domaines de la protection de l'environnement et de la mode durable. Il estime que les deux parties peuvent partager et promouvoir leurs expériences avancées en matière de matériaux durables, de procédés de production et de design écologique, contribuant ainsi au développement durable de l'industrie de la mode et servant de modèles pour l'industrie mondiale de la mode.

Le 6 juin, la troisième assemblée générale des membres et l'élection de l'Association pour la promotion de la culture vestimentaire du Guangdong se sont tenues à Guangzhou. Yao Rongbin, ancien vice-maire de Guangzhou, Sun Xiaofei, président de Zhejiang Merchants Investment Group Co., Ltd., Shi Yinhun, président de Apple (Chine) Co., Ltd., Mao Jihong, président de Guangzhou Exception Clothing Co., Ltd. et vice-président de l'Association nationale chinoise du vêtement, Huang Xueming, président de Guangdong Yinggelaisi Garment Co., Ltd., Jiang Wei, présidente de la Fédération des femmes du district de Haizhu à Guangzhou, Zora Gerault, doyenne internationale de l'école de design de mode supérieure française ESMOD Guangzhou, Yang Qibin, président de l'Association des designers de mode de Hong Kong, ainsi que 206 célébrités politiques et commerciales, leaders communautaires et professionnels de Guangdong, Hong Kong et Macao, ont assisté à la conférence.

Yao Rongbin, président honoraire à vie de l'Association pour la promotion de la culture vestimentaire du Guangdong, a décerné une plaque à la présidente Tang Minyi.

Lors de cette conférence, les nouveaux membres du conseil d'administration ont été officiellement élus. Mme Tang Minyi a été réélue présidente. Elle possède 50 ans d'expérience dans l'industrie de l'habillement et a été témoin du développement spectaculaire de l'industrie de l'habillement du Guangdong. Sous sa direction, l'Association pour la promotion de la culture vestimentaire du Guangdong a non seulement organisé de nombreuses activités influentes, mais a également exploré et promu la valeur de la culture vestimentaire, insufflant une nouvelle vitalité au développement économique local.

De gauche à droite : Tang Minyi, Liang Peiyu, Huang Xueming, Yin Qiang.

La réunion a également annoncé les résultats d'une série d'élections importantes. Huang Xueming sera le président du conseil de surveillance, et les unités vice-présidentes incluent Guangzhou Exception Clothing Co., Ltd., Dongguan Yishun Group Co., Ltd., et d'autres entreprises de vêtements bien connues. En outre, Xie Junzhi prendra le poste de secrétaire général, chargé de coordonner les opérations quotidiennes du secrétariat.

Dans son discours inaugural, la nouvelle présidente Tang Minyi a souligné le thème de "héritage, promotion, intégrité et innovation". Elle s'est engagée à promouvoir le développement de la culture vestimentaire dans la province du Guangdong et à renforcer le sentiment de participation de l'équipe et la vitalité de l'association en établissant un système de rotation pour les présidents. Elle a également mentionné que la culture vestimentaire n'est pas seulement une partie importante de la culture traditionnelle de la nation chinoise, mais aussi une manifestation importante de la confiance culturelle.

De gauche à droite : Shi Yinhun, Mao Jihong, Yao Rongbin, Sun Xiaofei.

La conférence a également décerné des plaques au président honoraire à vie Yao Rongbin, aux présidents honoraires Sun Xiaofei, Xu Yu, Mao Jihong, Shi Yinhun et à la troisième présidente Tang Minyi, et a remis une lettre de nomination à Sun Lei, consultant expert et chef du comité des experts de la troisième mandature.

Consultant et expert du troisième comité des experts.

Cette conférence marque non seulement une transition en douceur pour la direction de l'Association pour la promotion de la culture vestimentaire du Guangdong, mais constitue également une planification globale pour le développement futur de l'association. La présidente Tang Minyi a déclaré que l'association continuera à jouer un rôle de leader dans le domaine de la culture vestimentaire et à apporter une plus grande contribution à la cause culturelle et au développement économique de la province du Guangdong et même du pays tout entier.

L'Association pour la promotion de la culture vestimentaire du Guangdong a été fondée en 2012. Il s'agit d'une organisation sociale à but non lucratif approuvée par le Département des affaires civiles de la province du Guangdong. Elle vise à promouvoir la culture vestimentaire et à développer l'industrie de l'habillement. Ses principales activités comprennent la recherche sur la culture vestimentaire, les services de conseil, les échanges et coopérations, la formation des talents, l'organisation d'expositions et l'édition de publications. L'association s'engage à rassembler la force culturelle des marques de vêtements et de mode du Guangdong et de la Chine, à construire un pôle d'innovation, à cultiver des entreprises et des marques compétitives au niveau international, et à mener des coopérations en matière de mode et de culture à l'échelle mondiale.

Résultats des élections :

Président et liste des superviseurs du troisième conseil de surveillance

Président du conseil de surveillance : Huang Xueming

Superviseurs : Liang Peiyu, Yin Qiang

Présidente :

Tang Minyi

Unités vice-présidentes :

Guangzhou Exception Clothing Co., Ltd.

Guangzhou Buyan Buyu Clothing Co., Ltd.

Dongguan Yishun Group Co., Ltd.

Shenzhen Jiawen Clothing Co., Ltd.

Dongguan Mande Velvet Clothing Co., Ltd.

Shenzhen Liangzi Fashion Industry Co., Ltd.

Guangzhou Apple Shoes and Clothing Development Co., Ltd.

Guangzhou Ruidie Leather Goods Co., Ltd.

Guangzhou Grey Fashion Brand Management Co., Ltd.

Guangzhou Chaodai Clothing Co., Ltd.

Guangdong Susu Clothing Co., Ltd.

Guangdong Langzhuang Investment Co., Ltd.

Dongguan Yizhuo Clothing Co., Ltd.

Zhuhai Zhuoyi Arts & Crafts Co., Ltd.

Guangdong Dehui Commercial Management Co., Ltd.

Guangzhou Qianpin Shengbang Textile Technology Co., Ltd.

Meilun Brand Management (Guangzhou) Co., Ltd.

Dongguan Humen Fumin Investment Co., Ltd.

Dongguan Newfang Clothing Co., Ltd.

Guangdong Zhihua Software Technology Co., Ltd.

Guangzhou Gaosheng Exhibition Co., Ltd.

Zhongshan Textile Engineering Society

Guangzhou Easy Travel Enterprise Management Co., Ltd.

Guangdong Nuzhe Clothing Co., Ltd.

Guangzhou Liandong Creative Cultural Event Planning Co., Ltd.

Guangzhou Haohan Information Communication Co., Ltd.

Foshan Nanhai NO.1 Industrial Co., Ltd.

Guangzhou Embroidery Needle Culture Development Co., Ltd.

Unités administratives :

Guangzhou Haizhu District Jinxi Cloth Shop

Guangdong Huacheng Garment Co., Ltd.

Guangdong Yinggelaisi Garment Co., Ltd.

Guangzhou Silk Road Jiahe Cheongsam Design Co., Ltd.

Guangdong Silk Textile Group Cultural and Creative Co., Ltd.

Shenzhen Jianyan Creative Clothing Co., Ltd.

Shenzhen Xinshang Hat Industry Co., Ltd.

Shenzhen Channel Operation Planning Co., Ltd.

Shenzhen Baileyshuang Industrial Co., Ltd.

Shenzhen Ziyi Fashion Culture Co., Ltd.

Yuancang (Guangzhou) Culture Technology Co., Ltd.

Zhejiang Huachen Printing and Dyeing Co., Ltd.

Guangzhou Aituo Trading Co., Ltd.

Guangzhou Dynamic Clothing Co., Ltd.

Guangzhou Chaoyue Cultural and Creative Co., Ltd.

Xinglingxiu (Guangdong) Cultural and Creative Technology Co., Ltd.

ESMOD Guangzhou French Higher Fashion Design School

Zhongshan Shaxi Polytechnic School

Guangzhou Montagut Commercial Co., Ltd.

Guangzhou Haoyuan Culture Communication Co., Ltd.

Allma Consulting (Shanghai) Co., Ltd. Guangzhou Branch

Guangzhou Quark Enterprise Consulting Co., Ltd.

Guangzhou Shengse Technology Co., Ltd.

Boluo County Yuanzhou Textile and Garment Industry Association

Guangzhou Sanyi Chuangyuan Technology Co., Ltd.

Guangzhou Zhishi Commercial Development Co., Ltd.

Guangzhou Xingzhiguang Clothing Co., Ltd.

Foshan Huicai Textile Co., Ltd.

Liste du personnel du troisième secrétariat :

Secrétaire général : Xie Junzhi

Secrétaire général exécutif : He Xin

Secrétaires généraux adjoints : Li Qiaohua, Huang Minghua, Cai Lizhe

Directeur du département des membres : Ou Jianbin

Directeur du bureau : Huang Danhui

Secrétaires : Deng Hongli, Wang Sijia

Consultants et experts du troisième comité d'experts :

Consultants : Chen Qianwei, Zhan Junliang, Tao Zui

By He An’an, He Jiamin, Wu Hongyu, Sun Lei, Ning Jiewen, Shen Weifeng, Cai Yicheng, and Xu Chuanjun.

The Greater Bay Area Media Delegation poses for a group photo at Gong Garden. (Photo by Ning Jiewen)

May 17th to 21st, The Third Li Hong Season — Media Exploration of Maoming event, jointly organized by the Hong Kong Commercial Daily and the Maoming Municipal Committee Propaganda Department, in collaboration with Shenzhen Special Zone Daily, Shenzhen Evening News, Hong Kong Economic Journal, and Macau Daily Times, was held in Maoming, Guangdong.

New Lake Park (Photo provided by the Maoming Municipal Committee Propaganda Department)

Hutou Mountain (Photo provided by the Maoming Municipal Committee Propaganda Department)

The visiting delegation embarked on a journey through the “Living Lychee Museum” — Gong Garden, engaging in dialogue with millennium-old lychee trees, experiencing the rich culture of Maoming’s lychee. They also visited China’s first coastal tourism destination, capturing moments on its romantic coastline, and explored the transformation of the former largest open-pit mine in Asia into an ecological park, listening to the story of its rebirth.

“Lychee” Infuses New Life: Millennium-Old Lychees Attract Visitors from All Over

Accompanied by guardians of ancient trees, the visiting delegation strolled through the ancient lychee trees at Gong Garden. Situated in Bajiao Village, Genzi Town, Gaozhou City, Gong Garden was established during the Sui and Tang dynasties. It is the largest lychee garden in China, boasting a long history, well-preserved ancient lychee trees, and a wide variety of lychee species. It is renowned as the “Lychee Museum.”

According to He Shuzhi, a member of the Party Committee of Bajiao Village, Gong Garden covers an area of ​​about 80 acres. There are 39 lychee trees over 500 years old and 9 lychee trees over 1300 years old.

The historical and cultural significance carried by these ancient lychee trees has transformed Gong Garden from a mere fruit orchard into a famous tourist attraction. The journalists encountered many tourists who had come from afar to take photos in front of the ancient lychee trees.

In April 2023, during his inspection of Bajiao Village, Genzi Town, Gaozhou City, General Secretary Xi Jinping emphasized the need to further develop the lychee industry and cultural tourism in Maoming. Maoming has taken multiple measures to promote the integrated development of agriculture, culture, tourism, and commerce, accelerating the development of lychee cultural tourism. Leveraging platforms such as the China Lychee Expo, China Lychee Industry Conference, and National Lychee Germplasm Resource Nursery, Maoming has successfully been designated as a research base for primary and secondary school students in Guangdong. It has organized lychee-themed study activities, attracting over 20,000 students. Both Gong Garden and China Lychee Expo attract more than 300,000 and 600,000 visitors annually, respectively.

Model of Guangdong’s New Rural Area: Genzi Town, Gaozhou City (Photo provided by the Maoming Municipal Committee Propaganda Department)

Simultaneously, the construction of lychee industry experience zones, lychee-themed hotels, and photography creative bases is underway. Maoming’s efforts in leveraging the lychee industry contribute to the continuous development of cultural tourism.

Stringing Pearls Along the Coastal Belt: Empowering Cultural and Tourism Development

Basking in the comfortable sea breeze, the visiting delegation strolled along China’s first coastal tourism destination, located in Nanhai Peninsula, Dianbai District, Maoming City. It is a national AAAA-level tourist attraction, often referred to as the “Oriental Hawaii.”

China’s Number One Beach (Photo by He An’an)

The tour guide introduced the three wonders of the area: “the greenest forest, the longest beach, and the clearest water,” which have earned it the reputation of being the “Number One Beach in China.” The area boasts a 100-mile protective forest, known as the “Green Great Wall,” the first successful artificial forest protection zone in China, from which the famous Chinese painting “Green Great Wall” by master painter Guan Shanyue draws inspiration.

The delegation also visited Yanjing Danya Village, a key node on the “two-point-one-line” of the Nanhai Island. Leveraging its unique coastal ecological resources, Maoming has unearthed its marine cultural heritage, creating various scenes around historical legacies such as the Xian’s Wife Culture, Li Ethnic Culture, Danya Culture, and Fishermen Culture, showcasing Maoming’s village culture.

The village street is charming, with red brick and tile houses arranged in an orderly manner, quaint Li people’s towers and pavilions, wide streets, and neatly arranged shops, fully demonstrating the characteristics of a coastal fishing village. The emergence of new formats in Danya Village has boosted the “beautiful economy” of Tangxia Fishing Village. It receives more than 500,000 visitors annually.

Currently, Danya Village will leverage its advantages as a provincial-level demonstration area for the comprehensive protection and utilization of coastal zones on Nanhai Island, focusing on “wedding + tourism” as its core. It will introduce the Guangdong Marriage and Family Comprehensive Service Center, providing one-stop wedding services, vigorously promoting the development of the photography industry, and becoming a breakthrough in tourism products on Nanhai Island.

The Romantic Coast, a resort themed on love and romance, is located in the Maoming Coastal New Area, nestled between mountains and the sea, with unique natural and cultural resources including beautiful mountains, exotic rocks, coconut groves, silver beaches, reefs, and fishing ports. Its 5.3-kilometer pristine coastline stretches from east to west, with wide and gentle beaches, soft and white sand, and clear blue sea. Visitors can relax and enjoy seafood delicacies here. It also features a large-scale romantic honeymoon wedding photography base. With a backdrop of 180-degree invincible sea views, coconut winds, and a blend of natural mountain views, lake views, sea views, Balinese, and Maldivian styles, it exudes the exotic charm of Southeast Asia. The Romantic Coast is committed to leveraging high-quality coastal tourism resources, introducing international high-end hotel brands, and leading the development of photography industry, creating a one-stop, international, ecological, high-quality, and boutique seaside tourism destination suitable for all seasons.

Venue of the China Lychee Industry Conference (Photo by He An’an)

Rebirth Through Nirvana: Oil City Spirit Paints the Grand Picture of the Ecological Park

Maoming, known as the “Southern Oil City,” has a rich history. To gain deeper insights into Maoming’s history, the visiting delegation visited the Maoming Open-Pit Mine Ecological Park, formerly known as the Maoming Petrochemical Jintang Open-Pit Mine. The park covers an area of ​​10.07 square kilometers, consisting of a 6-square-kilometer mining pit lake and over 8,000 acres of ecological forest land.

In October 2013, the Maoming Municipal Government proposed to transform the Jintang Open-Pit Mine into a mountain park, implementing a comprehensive plan of “water diversion, afforestation, museum construction, and road construction,” and through ecological restoration, the former urban “scars” have transformed into an ecological park rich in historical and cultural characteristics.

Today, the Maoming Open-Pit Mine Ecological Park is a green and ecological gem, shining brightly as a model of ecological civilization. The Maoming Open-Pit Mine Museum is located here, where the visiting delegation learned about the historical and cultural significance of the Maoming Open-Pit Mine and listened to the story of its rebirth, experiencing the unique charm of Maoming City.

With the beautiful scenery of Haixin Lake as its center and surrounded by flowers and trees, Maoming’s mining culture and oil city spirit have painted a grand picture of the ecological park. The current ecological park presents a leisurely and entertaining scene with rippling waves, colorful flowers, birds singing, and tourists flocking, becoming a new leisure destination for citizens.

By Wang Na, Chen Yanjie And Zhao Shiyue

The highly anticipated 20th China (Shenzhen) International Cultural Industries Fair (hereinafter referred to as the “Cultural Industry Expo”) will be grandly held at the Shenzhen International Convention and Exhibition Center from May 23rd to 27th. As the highlight of the Cultural Industry Expo, the 2024 “Boundless — Shenzhen-Hong Kong-Macao Youth Art Exhibition,” organized by the Shenzhen Municipal Committee Propaganda Department, hosted by the Bao’an District Committee Propaganda Department and Shenzhen Press Group, and undertaken by the Hong Kong Business Times, will be unveiled concurrently on the second floor corridor of the Shenzhen International Convention and Exhibition Center.

This edition of the art exhibition, with art as its medium, aims to deepen the exchange and cooperation among young artists from Shenzhen, Hong Kong, and Macao, and promote the construction of the “Humanities Bay Area.” The exhibition specially invites influential artists and designers (Chen Xiangbo, Gao Shaokang) from Shenzhen and Hong Kong as co-curators, with meticulous preparation. The art exhibition brings together more than twenty artists from Shenzhen, Hong Kong, and Macao, showcasing art pieces with contemporary characteristics in fields such as contemporary art, public art, and industrial design. Spanning across various exhibition halls (№9–16) of the Cultural Industry Expo, it is the only professional outdoor art exhibition during the expo. The scale of the exhibition has expanded compared to last year, with an increase in participating artists and works. Some works are specially created for the art exhibition and will make their debut, promising an unprecedented visual and spiritual art feast for the audience.

During the art exhibition, on the afternoon of May 26th, the 2024 “Boundless — Shenzhen-Hong Kong-Macao Youth Art International Academic Salon” will be held at Hall 15 of the Shenzhen International Convention and Exhibition Center (Innovation Projects and New Product Release Zone). Artists, designers, and scholars from Shenzhen, Hong Kong, and Macao will gather to launch an initiative to establish the Shenzhen-Hong Kong-Macao Youth Art Exchange Center, turning the Shenzhen-Hong Kong-Macao Youth Art Exhibition into a prominent business card for public culture in the Greater Bay Area and sharing the stories of the Bay Area and China with the world.

On May 20, 2024, the 8th Lychee and Longan Industry Conference was held in Maoming, Guangdong, attracting over 450 experts, business representatives, and media professionals from across China. The conference showcased China’s active efforts in promoting agricultural modernization and international cooperation while emphasizing the importance of ecological civilization development.

Government officials, including Guangdong Province Vice Governor Liu Hongbing and the Ministry of Agriculture and Rural Affairs’ Chief Inspector Peng Jianliang, delivered speeches at the opening ceremony. They underscored the significant role of the lychee and longan industry in the national economy and advocated for increased support to drive industry transformation and upgrading. Maoming Municipal Party Secretary Zhuang Yuequn and Liu Zong, Secretary of the Party Group and Director-General of the Guangdong Provincial Department of Agriculture and Rural Affairs, shared Guangdong Province’s achievements and future plans in lychee industry development.

The conference particularly highlighted the importance of international cooperation, inviting business representatives from multiple countries to participate, showcasing China’s international influence and competitiveness in the lychee and longan industry. Several project signing ceremonies related to the industry were also held on-site, involving cooperation with Japan, Hong Kong, Macau, and other regions.

Furthermore, the conference integrated the concept of ecological civilization construction, closely aligning with Guangdong’s ecological development initiatives and promoting nationwide voluntary tree-planting activities, demonstrating the harmonious unity between ecology and industrial development.

As the world’s largest contiguous lychee production base, Maoming’s lychee industry not only leads domestically but also ventures into the international market. Cultural events such as the Lychee Carnival were held during the conference to further enhance the visibility of Maoming’s lychee and longan brands.

With over 2,000 years of cultivation history and abundant variety resources, China is the homeland of lychee and longan. Guangdong Province has made significant achievements in lychee industry development, with Maoming city actively promoting industry-wide upgrades and rural revitalization.