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With increase in use of mobile phones from past few years, App Store Optimization has become a new marketing technique for all the marketers. App Store Optimization is equally important as SEO for the websites. But of course, there is a difference in ASO and SEO. App Store Optimization is very important as many people search for the apps they need and download them through various app stores like Google Play Store, App Store, etc.  

SEO and ASO have become legal marketing methods to increase the traffic for websites as well as apps. Everyone who are familiar with SEO and ASO know that both are quite similar but not the same. ASO can be said as SEO for apps, but there are many different things besides that. On the other side, SEO might seem similar to the search optimization that ASO marketers perform. Although, there are some similarities in SEO and ASO, there are some differences too which every marketer should know before starting any of the technique. Each of them have their own distinctions and to know there difference.

Some facts about SEO and ASO:

Every mobile app has a public URL hosted on apple.com/google.com that is indexed and ranked by Google in the mobile web search.

Doing ASO for your app you are indirectly doing SEO for it.

https://techgyo.com/women-are-taking-over-the-gaming-industryWomen make up almost half of the global game market and two-fifths of the AR-VR device owners, 48% of the gamers in the U.S are women. It’s high time we change the demographics around the gaming industry and remove gender inequality from the equation. Mitu Khandakar, Glow Up Games CEO said in an interview with Bloomberg Technology-“If you look at games culture as a whole, there’s this perception that you know when you see the big marketing campaigns from the big companies, you see the big flashy billboards, often those are targeting you know this stereotypical perception as you say of like you know a white male between the age of 18 to 30”. There are game companies on the mobile side who are increasingly realizing that there is a female audience and making story-driven games but the gap is still wide. The motive behind this infographic is to educate all the women and men out there about how women should be equal opportunity employers, even in the gaming industry. Women love to game just as much as men do and more people need to realize that. Let’s kill the stigma that revolves around women and the gaming industry, it’s the 21st century and women are getting woke about their dreams and ambitions. More power to you!

Keyboard shortcuts are the deliberate use of keys on the keyboard to speed up the completion of a mission in your applications. You can find shortcuts in your file files, word processing applications, and even your email addresses and social media accounts if you use them. Some consumers favour the possible improved precision of such keyboard shortcuts over the increased time performance.

Using shortcut keys can help you be more productive, eliminate unnecessary pressure, and stay concentrated. If you’re a student struggling to finish an article or an employee on the job, almost everyone uses a computer at some point throughout the day. Did you know that machine keyboard shortcuts will help you make your job faster and more efficient? So, without further ado, here are 7 keyboard shortcuts that you SHOULD know.