Question before Innovation!
It is difficult to define innovation maybe that is why it so often is treated as a monolith. Innovating just for the sake of innovation is a major reason why a very many expensive programs end up going nowhere.
How does one go about innovating? Well for starters it is not just by simply handing over the work to the experts. One has to do oneâs research before hand and have a clear framework for defining both, the problem to be tackled and the approach to the solution.
An article in the Harvard Business Review Blog called Before You Innovate, Ask the Right Questions has pin pointed 2 questions that can be enormously helpful when dealing with innovation.
How well is the problem defined? The perfect example of this is Steve Jobs and the iPod. Jobs had a very well defined problem. âHow do I keep 1,000 songs in my pocket?â and thatâs what helped with the conceptualization and development of the iPod. Although not are problems are as easy to define, so the strategy one adopts will depend deeply on the problem definition.
Who is best-placed to solve it? It is usually not easy to answer this question and requires a lot of research and background work. But once you start asking the right questions reaching possible approaches to problem solving will become very clear.
Once the right questions have been asked it is easier to determine which approach to innovation makes the most sense:
Basic Research When neither the problem nor the domain of it is very clearly defined and the research is being done to discover something new. Basic research is time and cost intensive and therefore must be combined with other methods, either internally or through partnerships.
Breakthrough Innovations Even when problems and domains are well defined organizations can get stuck. In these situations many setups are turning to open innovation platforms such as that allow outsiders to solve these problems. Organizations like Proctor and Gamble have built their own Connect + Develop platform that allows them to benefit from expertise in a variety of domains across the world.
Sustaining Innovation There is always a demand for the âNew and Improvedâ in the markets which is why innovation has to be sustained. For example Apple, it hasnât invited any of the major technologies that affect our daily lives, but they constantly better those technologies and make take them a step ahead. Making them market leaders.
Disruptive Innovation This is the most troublesome area of innovation as the work involves creating a consumer need for the innovation. Like Google, that comes up with products one didnât realize one needed and doesnât understand how the company will make revenue from is the best example of Disruptive Innovation.
So for any organization it's important to have a clear focus and develop an effective innovation portfolio, but it is also equally necessary to pursues other aspects of the spectrum as well and build synergies between the different approaches. Innovation is, above all, about combination.







