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New Rules for Ads That Relate to Politics in Washington State

New Rules for Ads That Relate to Politics in Washington State Facebook Business

December 27, 2018

We’re committed to protecting elections on Facebook. We’ve built tools to authorize advertisers, and given people more information about the ads they see.

The Washington State Public Disclosure Commission (PDC) recently adopted new rules for disclosures on advertising on digital communication…

How We Strengthened Facebook Ads in 2018

Changes We Made to Ads in 2018 Facebook Business

December 21, 2018

By Rob Goldman, Vice President, Ads

Over the last year, we have made changes to make ads more transparent and give people more control over the ads they see on Facebook. There is certainly more work to do, and we are committed to continuing to build in line with our ads principles. In 2019, our teams will continue to work on…

December Highlights in Facebook Business News

December Highlights in Facebook Business News Facebook Business

December 18, 2018 Discover more ways to connect with your customers and reach your business goals

The use of stories is growing rapidly, and now is the time for your business to harness the power of stories ads to connect with your customers and drive results. See why in our recent Watch episode.

Learn how to optimize your mobile…

See How AR and VR Are Shaping the Future of Communication and Commerce

See How AR and VR Are Shaping the Future of Communication and Commerce Facebook Business

December 13, 2018

Augmented reality (AR) is gaining mass adoption and virtual reality (VR) is on the rise. But these new technologies are not just consumer experiences, they also provide opportunities for businesses to create more immersive shopping experiences for customers. That’s why Facebook IQ…

See What People Talked About on Facebook in 2018 and What It Means for Marketers for the Year Ahead

See What People Talked About on Facebook in 2018 and What It Means for Marketers for the Year Ahead Facebook Business

December 11, 2018

We took a look at the topics of conversation on Facebook that grew in 2018 and compiled The 2019 Topics & Trends Report from Facebook IQ. By understanding what people are talking about on Facebook, marketers can better anticipate people's behaviors and…

Learn How to Optimize Your Mobile Landing Page to Drive Sales

Learn How to Optimize Your Mobile Landing Page to Drive Sales Facebook Business

December 7, 2018

By 2021, more than half of all retail ecommerce sales are expected to take place on mobile, so it's important that your business' mobile landing page encourages visitors to take action. “Do Mobile Transactions Dominate the Mix?”, eMarketer, May 9, 2018 Since mobile customers tend to take the path of…

Get Creative Guidelines, Tips and Inspiration All in One Place

Get Creative Guidelines, Tips and Inspiration All in One Place Facebook Business

December 4, 2018

We’re committed to helping businesses of all sizes build great creative work that drives results. That’s why we launched a new Inspiration section on Facebook Business that offers examples of effective ad creative to inspire your business’ next big idea. It also provides guidelines and resources to…

November 2018 Highlights in Facebook Business News

November Highlights in Facebook Business News Facebook Business

November 30, 2018 Get tips to help you connect with your customers and reach your business goals

Learn how to create engaging posts from your Facebook Page to keep your business top of mind with customers.

Discover five ways to maximize sales this holiday season.

Managing conversations at scale can be challenging—that's why we put…

Updates to Our Ad Transparency and Authorization Efforts

Updates to Our Ad Transparency and Authorization Efforts Facebook Business

November 29, 2018

By Rob Leathern, Director of Product Management, Facebook

This October in the UK, we introduced ad transparency and authorization efforts to help prevent foreign interference in elections. Today, we’ll begin enforcing the authorization process for political advertisers in the UK, and we’re also sharing…

How to Create Engaging Posts to Keep Your Business Top of Mind

How to Create Engaging Posts to Keep Your Business Top of Mind Facebook Business

November 16, 2018

According to a Facebook-commissioned Factworks study, two-thirds of people surveyed say they visit a local business Page on Facebook at least once a week, making your Facebook Page a powerful platform for you to connect with customers, promote products and offerings, and drive business…

Five Ways to Maximize Sales This Holiday Season

Five Ways to Maximize Sales This Holiday Season Facebook Business

November 13, 2018

The busiest retail shopping season of the year is just around the corner, and on Facebook, the holiday shopping season has already begun. In just the first week of November, nearly 19 million people had about 40 million interactions related to holiday shopping on Facebook. Facebook internal data, Nov 1 – Nov 8,…

Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned

Everyone’s saying it… video is the future of content marketing!

But is it really?

Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content.

I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos.

But, as you know, opinions don’t really matter in…

Three Tips to Master Messaging with Your Customers

Three Tips to Master Messaging with Your Customers Facebook Business

November 07, 2018

People's expectations for fast communications and on-demand service have never been higher. And the majority of people—76% of the world's smartphone users—use some form of mobile messaging to communicate. Messaging App Usage Worldwide eMarketer’s Updated Forecast, Leaderboard and Behavioral Analysis, July…

Bringing the Brands People Love Online Into Stores This Holiday Season

Bringing the Brands People Love Online Into Stores This Holiday Season Facebook Business

November 05, 2018

Every day, millions of people discover brands and products they love on Facebook and Instagram. This holiday season, we're excited to bring the magic of this discovery into Macy's retail stores. Today, we're opening our first small business pop-up concept in nine Macy's locations across…

Improving Transparency in Sharing the Facebook Pixel and Offline Event Sets

Improving Transparency in Sharing the Facebook Pixel and Offline Event Sets Facebook Business

November 1, 2018

Throughout the year, we’ve been working on improving transparency and accountability in our advertising system from removing Partner Categories to introducing new requirements for custom audiences. As a continuation of these efforts, today, we’re adding new controls for sharing the…

October Highlights in Facebook Business News

October Highlights in Facebook Business News Facebook Business

October 31, 2018

Discover new ways to measure marketing performance and grow your business

Meet Facebook Attribution, a new measurement tool that’s free to use and designed to give marketers a more holistic view of the customer journey, both on and off Facebook.

Find users who are likely to return to your app with retention…

We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

Facebook reach has continually declined over time.

Nowadays everyone tells me there is no point in even sharing content on Facebook.

But you know what? You can still generate traffic from Facebook.

Yes, traffic has declined. Even so, in the last 31 days, I’ve generated 20,420 visits from Facebook.

That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of…