Ukraine’s campaign of deep strikes against oil refineries, military bases, and logistical targets has brought the war home to Russians. The past week has seen at least a dozen attacks on the warehouses of Wildberries, an e-commerce retailer often described as the Russian Amazon. The opening salvo on the company’s flagship logistics facility near Moscow generated a smoke plume so enormous that it could be seen from space, blackening the skies over much of the metropolitan region. Other strikes set fire to Wildberries logistics hubs in St. Petersburg, Tver, and Simferopol in occupied Crimea. The company’s warehouses in Krasnodar, Tambov, and Voronezh were hit as well, killing several workers. [...] Look closer, however, and Wildberries makes an astonishingly obvious target. The retailer has developed into a vast supply channel for Russia’s war. With official military logistics beset by shortages, delays, incompetence, and corruption, Russian units at the front are dependent on private deliveries and donations of supplies and equipment, often crowdfunded; countless fighters also order on their own account. Until it was hastily scrubbed from the site over the weekend, Wildberries featured a dedicated catalog category “Everything for the SVO,” using the Russian acronym for “special military operation.” The catalog included more than 200,000 listings, including not just war-themed coffee mugs but also thousands of battlefield items, such as body armor, tactical helmets, and custom drone components such as drop rigs and tail fins tailored to Russian projectile grenades. (The items are still listed but now under other categories.) Many listings come with a “tested in the SVO” badge and official Russian certification stamps, meaning that this trade is actively encouraged by the platform. As of last week, top results in the SVO category included a Br2 military helmet, an armor vest with combat-fire-tested ballistic plates, and a combat medical kit; one-day delivery was available for an extra fee. Verified buyers gave these top items near-perfect star ratings, with buyers writing that they were ordering “for the guys in the SVO.” Ukrainian President Volodymyr Zelensky said on X last week that the strikes were destroying “logistics hubs involved in supplying the Russian army with drone components, navigation equipment, and other gear.” Under international humanitarian law, a civilian object becomes a legitimate target when its function offers a “definite military advantage.” Wildberries easily passes that test—unlike Russia’s attacks on Ukrainian apartment blocks, shopping centers, and maternity clinics. Russian military bloggers have been explicit about Wildberries’ indispensability to front-line soldiers, posting screenshots of some of the most in-demand items, such as first-person-view drones and their spare parts. It seems that the company anticipated becoming a target: Shortly before the first strikes on its warehouses, Wildberries changed its terms and conditions to add drone and missile attacks to its force majeure clause, absolving a platform of liability for destroyed stock.
Wildberries, Amazon warehouses, all legimate military targets.
Wildberries is the largest Russian online retailer. It was founded in 2004 by Tatyana Kim. Besides Russia, Wildberries serves the United Arab Emirates, and former Soviet republics Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Uzbekistan and Tajikistan. Until 2022, the company had services in France, Germany, Israel, Italy, Moldova, Poland, Slovakia, Spain, Turkey, Ukraine and the United States.
I'd never heard of this business until Ukraine started bombing it, but I guess I don't keep up to date with the Russian retail environment.
On 18 September 2024, a group of armed men led by Vladislav Bakalchuk tried to enter the company's headquarters in Moscow, leading to a shootout that left two people dead. Bakalchuk was briefly arrested on a murder charge, that was subsequently dropped.
okay then
In April 2025, a video was posted suggesting that "hundreds of North Koreans" were working in a Wildberries warehouse in Russia (which would likely breach U.N. Resolution 2375).
good to know
Relevant info as well: Bakalchuk is the ex-husband of the company’s CEO, and the shootout was related to a dispute over the ownership of the company during their divorce process, Russian-style.
Also had Kadyrov offering to ride up with his Chechen buddies to support Bakalchuk's claim.













