Ukraineâs campaign of deep strikes against oil refineries, military bases, and logistical targets has brought the war home to Russians. The past week has seen at least a dozen attacks on the warehouses of Wildberries, an e-commerce retailer often described as the Russian Amazon. The opening salvo on the companyâs flagship logistics facility near Moscow generated a smoke plume so enormous that it could be seen from space, blackening the skies over much of the metropolitan region. Other strikes set fire to Wildberries logistics hubs in St. Petersburg, Tver, and Simferopol in occupied Crimea. The companyâs warehouses in Krasnodar, Tambov, and Voronezh were hit as well, killing several workers.
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Look closer, however, and Wildberries makes an astonishingly obvious target. The retailer has developed into a vast supply channel for Russiaâs war. With official military logistics beset by shortages, delays, incompetence, and corruption, Russian units at the front are dependent on private deliveries and donations of supplies and equipment, often crowdfunded; countless fighters also order on their own account. Until it was hastily scrubbed from the site over the weekend, Wildberries featured a dedicated catalog category âEverything for the SVO,â using the Russian acronym for âspecial military operation.â The catalog included more than 200,000 listings, including not just war-themed coffee mugs but also thousands of battlefield items, such as body armor, tactical helmets, and custom drone components such as drop rigs and tail fins tailored to Russian projectile grenades. (The items are still listed but now under other categories.)
Many listings come with a âtested in the SVOâ badge and official Russian certification stamps, meaning that this trade is actively encouraged by the platform. As of last week, top results in the SVO category included a Br2 military helmet, an armor vest with combat-fire-tested ballistic plates, and a combat medical kit; one-day delivery was available for an extra fee. Verified buyers gave these top items near-perfect star ratings, with buyers writing that they were ordering âfor the guys in the SVO.â Ukrainian President Volodymyr Zelensky said on X last week that the strikes were destroying âlogistics hubs involved in supplying the Russian army with drone components, navigation equipment, and other gear.â
Under international humanitarian law, a civilian object becomes a legitimate target when its function offers a âdefinite military advantage.â Wildberries easily passes that testâunlike Russiaâs attacks on Ukrainian apartment blocks, shopping centers, and maternity clinics. Russian military bloggers have been explicit about Wildberriesâ indispensability to front-line soldiers, posting screenshots of some of the most in-demand items, such as first-person-view drones and their spare parts. It seems that the company anticipated becoming a target: Shortly before the first strikes on its warehouses, Wildberries changed its terms and conditions to add drone and missile attacks to its force majeure clause, absolving a platform of liability for destroyed stock.