Untitled

Social media has instigated a revolution in the way B2B sales leads are generated on the internet. For the first time, businesses can communicate with thousands of potential customers in real-time. This enables businesses to cultivate relationships, better understand the preferences of customers and fully engage with a target audience of millions. Lead generation on social media requires a…

7 Steps to Creating Content That Convert Website Visitors to Customers

The old method of marketing involved advertising and reaching out to potential customers. However, research now tells us that inbound marketing is far more effective. If you can get your customers to come to you – via an effective website – they are far more likely to give you their business than if you were to reach out to them. And one of the most effective ways to convert website visitors into…

Lead Conversion: How to Convert Visitors into Leads?

Attracting large amounts of traffic to your business website is undoubtedly a great achievement, but a successful website converts a high proportion of that traffic into leads – and eventually into paying customers. Whether you are running an e-commerce site or a lead generation site, there are certain lead conversion strategies that convert visitors to customers. Ask yourself: “What do I want…

The Risks of Neglecting CRM Software Leads

Customer Relationship Management (CRM) is essential when it comes to running any successful business, and implementing the latest innovations in CRM systems can yield real results in cost-saving and workflow management throughout every tier of an organisation. CRM can be integrated at an enterprise level, helping streamline lead generation and follow-up for conversions that count, or help…

30 Best Lead Generation Tips

Discover proven – yet often overlooked – lead generation strategies Sales-driven organizations would agree that generating leads is the single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. If you’re a sales or marketing professional struggling to bring in leads, this guide sponsored by Hubspot and brought to you by…

What is all this talk about funnel marketing?

If you are remotely involved with eCommerce, then you will probably have heard about the wonders of funnel marketing. But what is this technique all about, and how can small manufacturing or distributing companies use it to their advantage? Funnel Marketing: A clear-sighted way to visualise the customer experience The “funnel” refers to the “sales funnel” – a metaphor used by marketing gurus to…

How to nurture leads with email marketing?

Inbound marketing is one of the most effective ways of driving online business. Previously, active steps had to be taken to find and secure markets, steps that were often seen as intrusive and annoying. By using quality content, inbound marketing pulls prospective customers to your website and products, helping to nurture leads. The most effective inbound marketing strategies align website…

How to Improve Productivity

Productivity is on the lips of all business owners and managers. For most it is all about learning to improve productivity. This equates to identifying and quickly resolving problems in trying to increase overall productivity. If the object is to have a good return on your investment, you will need to adopt new strategies and keep them updated to make sure you meet the requirements of your…

How To Streamline Sales Leads Management With CRM Software

Simply your business life with CRM and marketing automation As most businesses have discovered, attracting sales leads is just the beginning. In fact, the attraction phase could be the simplest of the four phases of inbound marketing. Following up, for instance, remains a big challenge. With competitors prying on the same prospects, you only need to miss one step and the lead is gone. This…

Web Based ERP Software – Advantages and Disadvantages

Enterprise resource planning (ERP) software has the potential to revolutionise your organisation. By consolidating all business functions and processes into one coherent whole, you gain massive strategic and operational value and total control of your operation.  If you’re planning on installing ERP software or revamping your existing set-up, you may be wondering about the best way to go about…

7 Trends You May Have Missed About B2B Customer Retention

Firms stand or fall by their skills at retaining customers over the long-haul. With that in mind, here are some of the critical trends in B2B customer retention that you may have missed: Have a Customer Journey Strategy in operation At first it might sound like simple jargon, but more and more businesses are modelling what are called “Customer Journey Strategies” to conceptualize and improve…

3 Huge Benefits of Using a CRM System

In the fast placed environment of modern business, it is easy to get absorbed in the endless hunt for new business. While that definitely is an important backbone of any sales and marketing strategy, a relentless focus on new business can cause the value of repeat business to be somewhat overlooked. The best way to ensure that your sales and marketing teams have a measured approach to their…

4 Great CRM Public Speakers

In the world of CRM, some experts stand out for their flair, energy and innovation. Here are some of our favorite public speakers in the CRM field, who are redefining how we think about B2B customer retention. Larry Augustin – an open source trailblazer The CEO of SugarCRM is a constant voice in the CRM community, pushing firms to adopt cutting edge technological solutions. We like his attention…

What the Best B2B Customer Retention Pros Do?

In any profession to become the best, it helps to learn from the best – and customer retention is no different. Any business that is looking to stay sharp and ahead of the pack needs to adopt the strategies employed by innovators who are constantly finding new ways to retain customers and attract fresh new sales. Use CRM technology to get to know your clients better The best customer retention…

7 Answers to the Most Frequently Asked Questions About Sage 200 Integration

In the computer-powered modern world of company-client relations, Sage 200 integration has emerged as one of the leading techniques for small businesses to develop, manage and maintain strong and healthy relationships with customers. Many business owners looking for ways to improve the efficiency of their company often turn to Sage 200 integration in an attempt to find a contemporary solution,…

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of…

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this…