Positive Mental Attitude

Birds are good imagery. I didn't make that up. I'm not discarding birds because of Sam Reich, okay?

let me preface this by saying i'm NOT complaining a single bit

is it just me, or is there a shourtney moment/mention in almost every single video now? any opportunity shayne gets to mention courtney in a conversation, he does. any time shayne or courtney see a joke where they can mention their relationship/marriage, they make it. any time shayne is on another channel answering questions, his marriage gets brought up. and even examples where neither shayne or courtney are in the video, sometimes it just gets... brought up by others.

it really makes me want to make a compilation where it begins with the smosh mouth clip where shayne says "we don't want to make our marriage content", immediately followed by every shourtney moment that's happened since april 1st, and more specifically WHEN that the video containing each moment took place. i promise you, there'd be a lot of "literally the next day" moments... it has been back to back mentions for months now.

i'm a very content strategy-minded person, so i think it's sort of obvious they're ABSOLUTELY milking it for content, and i honestly love that for them.

it's not a new revelation that shourtney drives up viewer engagement. this was a thing even BEFORE their marriage announcement. it's why almost every video that includes both shayne and courtney, they're the thumbnail.

shourtney moments create compilations, clips, reposts, discussion threads, all of which cause fans to engage with smosh and occupy their time and attention with smosh, thus solidifying a loyal group of dedicated watchers. always watching for the next shourtney moment, waiting for new lore and new interactions. and in the process of doing so, fans fall in love with smosh as a WHOLE because they're just watching so many videos.

and some of y'all don't realize, EVERY time someone makes a fan compilation involving smosh on youtube, they get the ad revenue. smosh can immediately content ID the video and claim all ad revenue while allowing the video to remain public.

also, courtney mentioned on the try guys' show that their social media is popping ever since they got married. since april 1st, courtney's had some pretty crazy sponsors on their personal social media (minecraft, carls jr., outside lands, and buca di beppo).

i think shayne and courtney's marriage genuinely had a BIG impact on their individual careers and smosh's cultural relevancy as a whole. so many more fans are now interested in shourtney, which means they watch more videos all the way through, which makes them fall in love with smosh in general, and even big advertisers are starting to take notice at how much people love courtney and shayne. meanwhile they just get to gush about their partner once a video and laugh all the way to the bank.

i think that's also part of the reason courtney and shayne haven't made a dedicated video talking about how they started dating, or any of the deeper shourtney lore. i think they're gonna gradually tell all of the shourtney stories over the span of many, many videos (i'd wager at LEAST a year) just so they can milk it and keep people wanting more, so that they'll ultimately want to keep watching smosh.

But all they do is tell cute stories when appropriate or make references… which tbh I would do too if I were them!

Not only are they newly married but they’ve also never been able to share the love they have for each other in videos or draw on personal life when discussing Reddit stories or on the podcast. (I recall Shayne mentioning getting comments on a podcast episode about dating, that it was weird for him to give advice since he had been single for years).

I was unaware of this (clip?). And it's absolutely not truthful, I'm only slightly above average at movement. I can consistently neo or anything to save my life 😅

(+sausage and pearl reaction under the fold)

Something I've been working on for the past few weeks following the end of Secret Life.

I give you... the Wheel of Life!

See what you can spot the meaning of. :D

- order of SL elimination clockwise (except for the victors)

- DL soulmates (and chosen soulmates)

- boogie curse infection from gem

- red diamonds showing how many times they have been the boogie (including Scott’s “failed” one)

- Jimmy and Lizzie first out

- season symbols for the victors

- purple glow for Grian and Martyn - the two most connected to the lore