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A couple of weeks ago we announced an update to our Community Guidelines regarding adult content, and we’ve received a lot of questions and feedback from you. First and foremost, we are sorry that this has not been an easy transition and we know we can do a better job of explaining what we’re doing. We knew this wasn’t going to be an easy task and we appreciate your patience as we work through the challenges and limitations of correctly flagging tens of billions of GIFs, videos, and photos.

Today, December 17th, our policy begins to take effect. This means that we will start hiding – not deleting – posts that contain GIFs, videos, and photos from public view that are in violation of our policy. Again, this is a complex problem, and over the coming weeks we will gradually, and carefully, flag more adult content. (Yes, we will still make mistakes, but hopefully fewer and fewer.)

More importantly, we want to clarify the things that you, as a community, have asked about the most.

Tumblr will always be a place to explore your identity. Tumblr has always been home to marginalized communities and always will be. We fully recognize Tumblr’s special obligation to these communities and are committed to ensuring that our new policy on adult content does not silence the vital conversations that take place here every day. LGBTQ+ conversations, exploration of sexuality and gender, efforts to document the lives and challenges of those in the sex worker industry, and posts with pictures, videos, and GIFs of gender-confirmation surgery are all examples of content that is not only permitted on Tumblr but actively encouraged.

We also want to reiterate some important information from our Support post:

Your content will not be deleted. If your post(s) are flagged under the new policy, they will be hidden from public view and will only be visible to you. You can appeal these flags if you feel your content was erroneously marked as adult content. Upcoming feature changes will also make appeals more manageable for those of you with multiple flagged posts. Your blog won’t be deleted if you’ve posted adult content in the past, and there is nothing you need to do if you have interacted with adult content up until now–it will just be flagged and not publicly viewable. Don’t forget too that you can download your content. It’s yours after all, and we don’t take that lightly.

What is still permitted? We’ve heard a lot of concern about what the policy does not permit, but we want to make sure that you also know what is still permitted:

Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, specifically sculptures and illustrations, is also stuff that can be freely posted on Tumblr. Although, photorealistic imagery or photography – images, videos, or GIFs – with real humans that include exposed genitals or female-presenting (yeah, we know you hate this term) nipples or depict sex acts is not allowed per our guidelines. 

Examples of exceptions that are still permitted but that you may need to appeal if they are misclassified are: exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery.

The automated tools will improve. Having a post mistakenly flagged as adult totally sucks; we understand and agree that there have been too many wrongfully flagged posts since we announced the policy change. With tens of billions of GIFs, videos, and photos to review and millions of new posts every day, we really need your help to get it right.

The more you help by reporting content that’s not permitted and by appealing content that you believe was flagged incorrectly, the better our automated tools will get at classifying your posts correctly. The more content these tools review, the more they will learn the difference between what’s permitted and what’s not. Most importantly, your content won’t be deleted if erroneously flagged and all appeals will be sent to a real, live human who can make the appropriate call. 

We love Tumblr and the communities that call Tumblr home. You are Tumblr. This place has always been a reflection of the voices and communities that thrive here. As you’ve always done, help us continue to shape Tumblr into the community you want it to be.

JANUARY BABY

Pretty/handsome. Loves to dress up. Easily bored. Fussy. Seldom shows emotions. Takes time to recover when hurt. Sensitive. Down-to-Earth. Stubborn. Repost this in 5 mins and you will meet someone new in 8 days that will perfectly balance your personality.

FEBRUARY BABY

Abstract thoughts. Loves reality and abstract. Intelligent and clever. Changing personality. Attractive. Sexiest out of everyone. Temperamental. Quiet, shy and humble. Honest And loyal. Determined to reach goals. Loves freedom. Rebellious when restricted. Loves aggressiveness. Too sensitive and easily hurt. Gets angry really easily but does not show it. Dislikes unnecessary things. Loves making friends but rarely shows it. Horny. Daring and stubborn. Ambitious. Realizing dreams and hopes. Sharp. Loves entertainment and leisure. Romantic on the inside not outside. Superstitious and ludicrous. Spendthrift. Tries to learn to show emotions. Repost this in 5 mins and you will talk to someone new and realize that you are a perfect match.

MARCH BABY

Attractive personality. Sexy. Affectionate Shy and reserved. Secretive. Naturally honest, generous and sympathetic. Loves peace and serenity. Sensitive to others. Great kisser. Easily angered. Trustworthy. Appreciative and returns kindness. Hardly shows emotions. Tends to bottle up feelings. Observant and assesses others. If you repost this in the next 5 mins, you will meet your new love in 8 days.

APRIL BABY

Suave and compromising. Funny and humorous. Stubborn. Very talkative. Calm and cool. Kind and sympathetic. Concerned and detailed. Loyal. Does work well with others. Very confidant. Sensitive. Positive Attitude. Thinking generous. Good memory. Clever and knowledgeable. Loves to look for information. Able to cheer everyone up and/or make them laugh. Able to motivate oneself and others. Understanding. Fun to be around. Outgoing. Hyper. Bubbly personality. Secretive. Boy/girl crazy. Loves sports, music, leisure and traveling. Systematic. Hot but has brains. If you repost this in 5 mins, a cutie that’s caught your eye will introduce themselves and you will realize that you are very much alike in the next 2 days.

MAY BABY

Stubborn and hard-hearted. Strong-willed and highly motivated. Sharp thoughts. Easily angered. Attracts others and loves attention. Deep feelings. Beautiful physically and mentally. Firm Standpoint. Needs no motivation. Shy towards opposite sex. Easily consoled. Systematic (left brain). Loves to dream. Strong clairvoyance. Understanding. Sickness usually in the ear and neck. Good imagination. Good physical. Weak breathing. Loves literature and the arts. Loves traveling. Dislike being at home. Restless. Not having many children. Hardworking. High-spirited. If you repost this in the next 5 minutes, you will become close to someone you do not speak too much in the next 4 days.

JUNE BABY

You’ve got the best personality and are an absolute pleasure to be around. You love to make new friends and be outgoing. You are a great flirt and more than likely have an a very attractive partner. a wicked hottie. It is also more than likely that you have a massive record collection. You have a great choice in films, and may one day become a famous actor/actress yourself - heck, you’ve got the looks for it!!! IN the next 6 days you will meet someone that may possibly become one of your closest friends, if you repost this in 5 minutes.

JULY BABY

Fun to be with. Secretive. Difficult to fathom and to be understood. Quiet unless excited or tensed. Takes pride in oneself. Has reputation. Easily consoled. Honest. Concerned about people’s feelings. Tactful. Friendly. Approachable. Emotional temperamental and unpredictable. Moody and easily hurt. Witty and sparkly. spazzy at times. Not revengeful. Forgiving but never forgets. dislikes nonsensical and unnecessary things. Guides others physically and mentally. Sensitive and forms impressions carefully. Caring and loving. Treats others equally. Strong sense of sympathy. Wary and sharp. Judges people through observations. Hardworking. No difficulties in studying. Loves to be alone. Always broods about the past and the old friends. Waits for friends. Never looks for friends. Not aggressive unless provoked. Loves to be loved. Easily hurt but takes long to recover. Repost this in the next 5 mins and your reputation will boost someway in the next 12 days

AUGUST BABY

Outgoing personality. takes risks. feeds on attention. No self-control. Kind hearted. Self-confident. Loud and boisterous. VERY revengeful. Easy to get along with and talk to. Has an “every thing’s peachy” attitude. Likes talking and singing. Loves music. Daydreamer. Easily distracted. Hates not being trusted. BIG imagination. Loves to be loved. Hates studying. in need of “that someone”. Longs for freedom. Rebellious when withheld or restricted. Lives by “no pain no gain” caring. Always a suspect. Playful. Mysterious. “charming” or “beautiful” to everyone. stubborn. curious. Independent. Strong willed. A fighter. Repost in 5 mins and you will meet the love of your life sometime next month.

SEPTEMBER BABY

Active and dynamic. Decisive and haste but tends to regret. Attractive and affectionate to oneself. Strong mentality. Loves attention. Diplomatic. Consoling, friendly and solves people’s problems. Brave and fearless. Adventurous. Loving and caring. Suave and generous. Usually you have many friends. Enjoys to make love. Emotional. Stubborn. Hasty. Good memory. Moving, motivates oneself and others. Loves to travel and explore. Sometimes sexy in a way that only their lover can understand. If you do not repost this in the next 5 mins, someone very close to you will become mad at you in the next 8 days.

OCTOBER BABY

Loves to chat. Loves those who love them. Loves to takes things at the center. Inner and physical beauty. Lies but doesn’t pretend. Gets angry often. Treats friends importantly. Brave and fearless. Always making friends. Easily hurt but recovers easily. Daydreamer. Opinionated. Does not care to control emotions. Unpredictable. Extremely smart, but definitely the hottest AND sexiest of them all. repost this in 5 mins or you will not meet the love of your life for 10 years.

NOVEMBER BABY

Trustworthy and loyal. Very passionate and dangerous. Wild at times. Knows how to have fun. Sexy and mysterious. Everyone is drawn towards your inner and outer beauty and independent personality. Playful, but secretive. Very emotional and temperamental sometimes. Meets new people easily and very social in a group. Fearless and independent. Can hold their own. Stands out in a crowd. Essentially very smart. Usually, the greatest men are born in this month. If you ever begin a relationship with someone from this month, hold on to them because their one of a kind. Repost in 5 mins & you will excel in a major event coming up sometime this month.

DECEMBER BABY