As the World Falls Down...

And the Stellar's sea lion, which are WAY bigger and live in Washington, British Columbia, and Alaska

In 2021, Swarovski (the company that makes the very sparkly crystals you see in certain jewelry, on figure-skaters' twinkliest outfits, on red carpet dresses), decided they didn't want the grubby fingers of small-time jewelers, clothing designers and costumers and crafters on their shiny beads and rhinestones anymore. They decided to limit their sales to "luxury" and couture creators, not girls who sell stuff on Etsy. The tenor of their press release on the subject was snide and insulting. Resellers (like your favorite bead shop) would no longer be allowed to carry their product; the average Jane on the street would not be able to purchase them. You could only get them if you had an authorized business agreement that bound you to very strict brand behavior. And those of us who still had good stock of the crystals would no longer be "permitted" to use the brand's name in our listings for sale.

Every bead shop and craft supply place and many, many small clothing makers--wedding shops, prom and dancing dress suppliers, the sort of salt of the Earth mom and pop time machines of shops that are the backbone of the field--scrambled to find something that could replace them. The last of the stock dwindled quickly, all of us grabbing what we could get while there was any chance of it, and then it was gone and we no longer had any access.

I was Big Pissed about it at the time. It was just so goddamn stuck-up, when wholesalers and indie jewelers had made them so much money, when some people I knew--when *I!*--had been brand-loyal for decades. But with no recourse, everyone pivoted fairly quickly, most of us to Preciosa Crystals. Those are Czech, quite sparkly, and considerably less expensive than Swarovski. The faceting method they use is different, but not worse; any differences are hardly noticeable when you're seeing them as a hundred pinpoints of light.

Well, out of nowhere, Swarovski just dropped this: https://www.harmanbeads.com/swarovski-brand-policy-update

"Effective June 1, 2026, Swarovski updated the distribution and brand usage policies introduced in 2021. Businesses may now purchase Swarovski Crystals without signing a Brand Control Agreement, and Authorized Distribution Partners may once again sell Swarovski Crystals to resellers, including bead stores and online retailers. Businesses may also use the Swarovski brand name when following Swarovski’s Proper Use Guidelines. Designers, manufacturers, artists, brands, retailers, and resellers are now eligible to purchase Swarovski Crystals through authorized distribution channels."

They want us back. A lot of the companies who could have kept a brand relationship with them also have swapped to Preciosa, over the last half-decade, in solidarity with indie creators and out of a sour awareness that it could be them, next. And it doesn't hurt that Preciosa was able to expand their line quite a bit now that everyone who wanted sparkle had no choice but to go to them.

And I'm not seeing nearly anyone who intends to return. The feeling is, "Y'all told us to fuck off! Off we fucked! And now, that's what you can do, too!" I'm seeing a lot of "How many of us did you stab in the back?" comments from the people whose money they're hoping to attract.

The $1 per hour rule. It’s exactly what it says on the tin. If I’m purchasing physical media, I consider it good value if I can expect to get at least one hour of enjoyment for every dollar I spend on it.

I don’t remember what I spent on BG3, but I know it was a good deal because I’ve logged 600 hours in it. Hades II costs $30, and I was more than happy to pay that because I know I’ll play it for at least 30 hours. When I add books to my library, I almost exclusively buy used books that cost under $5 because 5 hours is a good average estimate for how long it takes me to finish a novel.

At the start of my employment, my boss showed me videos of people stealing, and we both had a chuckle about it. How silly they were! There was a camera overhead, and it’s not to watch the shoppers. See, we can’t actually stop shoplifters. They get away with it maybe nine out of ten times. But we, who are watched and tallied and witnessed? We are always caught.

At first it was hard to hold one hundred dollars bills. An amount I had never seen before. An amount that didn’t exist in my household. It’s normal now. Here is something that is not for me.

“What the hell, I’ll take another,” says the man, pondering our 200 dollar watches. What the hell. Total comes to 580 and not even a flinch in his face. I have been working for 11 hours today and made only 110 dollars. It will go to my rent. Today I work for free, it feels. When I get my check, I will have 35 dollars left for food and saving.

The six hundreds he hands me go into the cash register. For a moment, I imagine having money. Then I put it away, counting out his change.

I know for a fact we sell our products for double what they are worth. That I could be making commission. That they could hand me those 580 dollars and change my life and not even mark the difference in their checkbooks. He’s not the only sale they make today, but I am the reason they made it. He’s not the only one spending 600 dollars, but if I hadn’t spent two hours with him telling me about his life, he wouldn’t have spent any. I go home. I don’t own a watch.

I have watched and rewatched a video on how to make salmon four ways. My shopping list is always the same. Pasta. Rice. Tuna. If I can afford butter it was a good week. I dream of the world I will never walk in, where I can throw the best fish fillet in the cart with a shrug. I hold hundreds in my hand and look up at the camera. I put them under the cash drawer.

I go to work. I scrap together my savings. I eat my bowl of rice slowly. My manager takes a paid week off from work just for his birthday. He owns a yacht. 

i was part of their college program. i moved to the state for it. they legally owned the building i was living in and still charged me rent. i ostensibly was being charged to work for them. it was a 2 bedroom apartment and they placed 6 adult women in it in forced triples.

as many as one in ten disney employees have experienced homelessness while working for the company. despite huge efforts to unionize, strike, or otherwise demand fair treatment; disney has refused to increase employee quality of life.

disney admits publicly that a good portion of their success is because the employees (“cast members”) are dedicated, passionate, and selfless. this is never reflected in pay. even “face” characters (ie those that are princesses etc) make barely above a minimum wage.

at the time that i worked there, i made $8.50 an hour. at one point i was asked to create a human shield around a bag because a bomb dog had alerted to it. for eight fucking dollars an hour.

i now work a very cushy office job. i have bought the salmon and cooked it all four ways.

i go to the store. i am nice to the person behind the counter. she looks up at the camera while she counts out my change. there is nothing fundamentally different about her and i.

However, he replied to said email within five minutes, asking a question that required an answer. So I answered and was like "Also, I was going to apologize for answering emails during this call, but I see we're both here at the Devil's Sacrament, so I don't think an apology is necessary."

I watched him read that on screen and try not to laugh. And then at the end of the call as everyone started saying goodbye, he goes, "Hey, MJ, I meant to tell you. I like your shoelaces."

And I looked straight into my camera, stone cold serious, and said, "Thanks. I stole them from the president."

And the rest of the team was like, "What...the fuck...?" before he abruptly ended the call for everyone.