Enhance Your App Ranking on Play Store
In present time the most difficult task for mobile app developers is to get the top ranking of the app on the play store and if you are an Android app developer then this task becomes 100 times more difficult for you as there are millions of app’s in google play store.
You might think that app ranking is no-brainer task?
Discoverability of app is a crucial and difficult task but,It is not a work that you can do in a nightbut it needs consistency in your work only then your app will be ranking higher on google play.
But you might be thinking that why ranking of the app on play store is so crucial?
App ranking is important in the play store as by higher app ranking your app is shown in the top result of the keyword searched by users on the play store. Thus, even if someone doesn’t know about your business mobile app, will get to know about it and if the ranking is good then users feel the app is a reliable one. Thus, leading in more downloads of your business mobile app.
So, now you know why app ranking is a crucial part after you have got your business mobile app developed.
Let us read further and know what are the steps that should be taken for increasing the ranking of your mobile app on google play store.
This is the initial step for your app store optimization.Before using a keyword, do proper research on the market for the keywords that other competitors are using. The keyword optimization is the most crucial part of the app ranking process as your app’s chances of ranking higher increases due to organic research and you need to keep doing the research time and again, so that you get to know your app’s performance on the app store for all of its keywords.
Try looking for keywords who have low difficulty scores, as the keywords you will be using for your app should be less competitive but highly relevant. You should use a keyword which can generate higher traffic rate toward your mobile app.You should try to use the keyword in the title of the app as it will help in your app optimization in the app store.
When it comes to naming your website there are certain protocols defined by google play store that you must follow, otherwise google play store will not accept your business mobile app in the play store and all yourhard work will go in vain due to one mistake which was deciding a name for your business mobile app.
What are those protocols?
Your app cannot have a similar name like other apps on play store like Whatsapp, Facebook.
Your app can not have a confusing name, which cannot be understood by the users.
Your app can not use names which are likewise to features in the phone like camera, a gallery in the phone.
Your app name should describe in itself that this app is related to what, whether it is a music app, learning app etc.
The name you will be deciding for your business mobile app should be catchy to the eye, easily readable and spoken by users.
In google play store you need to write a description for your app, where you should use the keyword as it will make it more searchable. Here, the trick is that you should try to use as many keywords you can use but not use a keyword repeatedly many times otherwise it will be said that it is spamming the content. Google play store has a limit for writing the description, your content should be under that limit, otherwise play store will not accept the exceeding word limit content and work done by you will go to waste.
You can post aYouTube video about your mobile app along with the description so that people get more interested in your app, as it is said that pictures speak a thousand words, so we can say a video will say millions.
When you plan to launch your business mobile app, you need to choose a category in which you will be launching your mobile app. If you don’t choose the right category for launching your mobile app, it might affect your app in the play store, as people will not be able to find your app, as people search mobile app by the categories or keywords. For example: If someone is searching for music apps he/ she will search in the music category and if you would have put your app in entertainment, then the users will not be able to find your app while searching in the music category.
Who else will know better then you, that when you search an app, the first thing you see about it is the screenshots. It is the screenshots which give you a clear picture that how the app is? how will the app work? By seeing the screenshots you decide whether you will be downloading that particular app or not? Whether the app will benefit you or not?
Make sure the screenshots you put are meaningful, they should make a sense otherwise the viewers will not get a clear picture about your app and they may find your app to be fake.
Having reviews for your app, increases its ranking in the google play store. So, you must ensure that if a customer is taking the trouble of giving a positive review for your app, at least you can give a reply to that like “thank you” and if it is a criticism you must take it positively and must ensure them by replying that you will work on the problem they are facing while using your app. Always remember to be polite and make your customer feel comfortable and assure them by your comments that the problems they are facing will get solved.
You should research your competitors thoroughly, as it will give you a clear idea regarding what type of challenge you will be facing in the market.
The work doesn’t get finished when you are finished with the making of the app, it actually starts here and getting higher ranking on google play store is not an easy task. So, you must keep the above points in mind whenever you plan to launch your app on google play store.
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